Rumors to the contrary, 105.3/El Patron is not going anywhere, according to Clear Channel Atlanta market manager Melissa Forrest.
“And qualified PD’s should apply,” she wrote in an email Tuesday, referencing the recently opened “program director” position.
When I first asked her about the rumors last week, she belittled the rumors themselves and the media for even posing them. She also said any staff changes at El Patron that helped fuel the rumors were modest, including a recently departed morning host and program director. She also complained about how Arbitron reported Spanish station ratings.
Forrest returned to work from Christmas break Jan. 3 in major damage control, she wrote to me. She said the blog entry I wrote last week makes it that much tougher for her sales staff to sell ads if there is any indication the station might not be around in its current incarnation.
She earlier sent me a note mocking the AJC’s “Credible. Compelling. Complete” slogan. “I don’t think you got the message yet,” she wrote. “That, it’s just not that important to you – the credible part…”
Later, she noted, “Yes, it’s like coming back from vacation and having a big, steaming pile of
crap on my desk.”
By Rodney Ho, Radio & TV Talk