CNN ratings in 2011 show improvement; Fox remains the leader
For each of the three major news networks in 2011, there was good news and bad news, depending on how you spin it.
Fox News could take comfort that it remains the dominant ratings leader, drawing more viewers than CNN and MSNBC combined both during the entire day and prime time. It averaged 1.1 million total day and 1.9 million viewers each night. Its top 11 shows all exceeded 1 million viewers each, a figure no CNN or MSNBC program achieved. It has remained the news leader for the past decade.
Ratings, however, were down about 8 percent year over year and 14 percent in the 25 to 54 year old demographic during prime time and 5 percent overall. (Its 2010 numbers were boosted by the mid-term elections and will likely go up again during the 2012 presidential election year.)
It lost viewers at the 5 p.m. hour, where “The Five” replaced Glenn Beck mid year but the network said advertisers are more welcoming to the new show than Beck.
Atlanta-based CNN bounced back from a dismal 2010 and gained 17 percent in total viewers and an impressive 29 percent among 25 to 54 year olds, fueled by big international news stories such as the Arab Spring, the Japanese earthquake and Osama bin Laden’s death. At night, CNN is still third behind MSNBC, which won the 25-to-54 demo race for a third year in a row, but edged back to second total day.
Piers Morgan. CREDIT: AP
At 9 p.m., CNN brought in Piers Morgan, who improved upon Larry King’s last-year numbers, and moved Anderson Cooper to 8 p.m. (with a repeat at 10 p.m.) after a short-lived effort with Eliot Spitzer. CNN also added Erin Burnett in the fall at 7 p.m.. And in 2012, Soledad O’Brien returns to mornings, where CNN lags behind “Morning Joe” on MSNBC as well as “Fox and Friends.”
But outside of 2010, CNN’s 2011 performance was still its second worst in 15 years, according to data collected by tvbythenumbers.com. During primetime, the network averaged 689,000 viewers, up from 590,000 in 2010 but way behind the 1.3 million in 2008.
Despite losing Keith Olbermann, MSNBC survived in prime time, gaining two percent year over year and averaging 775,000 viewers a night, though it was down 11 percent in Olbermann’s spot.
Atlanta-based HLN’s numbers were up 20 percent, boosted heavily by Casey Anthony coverage. Interestingly, Nancy Grace’s overall raitngs were up 7 percent but among 25 to 54 year olds, it actually dropped 19 percent, according to data collected by TVNewser.
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By Rodney Ho, Radio & TV Talk
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297 comments Add your comment
Celisea....Occupying the Ho
December 29th, 2011
2:58 pm
Leggs – I’m usually at church. I’m leaning that way again.
Leggs - Occupying the Ho Analyst
December 29th, 2011
2:59 pm
We lose one occupying and gain another…czB is here.
Blackfoote: The Real Blackfoote Occupying The Ho Again
December 29th, 2011
3:00 pm
I like string beans, just don’t put them in a casserol I’ll pass ‘em up.
Celisea....Occupying the Ho
December 29th, 2011
3:00 pm
I have a spead sheet I’ve been trying to look at now for 2 days. I think I’ll take it home.
Leggs - Occupying the Ho Analyst
December 29th, 2011
3:01 pm
I thinking about going to midnight service…never done it before.
Leggs - Occupying the Ho Analyst
December 29th, 2011
3:02 pm
we lose one “occupier”
I’m thinking….
Celisea....Occupying the Ho
December 29th, 2011
3:02 pm
Really Leggs? Our service starts like 11:00ish and usually ends right past midnight. Years ago when all the old folks was alive they started like 9:00ish. As kids we’d think WTH? What we gonna do all that time…lol But hey we were kids and “drug” to church…lol No complaints or regrets though.
Celisea....Occupying the Ho
December 29th, 2011
3:03 pm
were
Blackfoote: The Real Blackfoote Occupying The Ho Again
December 29th, 2011
3:03 pm
Allright ladies the show is yours, gotta run. How about I got to pay late fee for my tag decal because I left the thing in my glove compartment I just noticed today.
czBrat
December 29th, 2011
3:04 pm
1. sc, i am having MAJOR issues with a tee ordered from bgr two months ago that they claim to have shipped, then re-shipped and still nothing. and, of course, no usps tracking. talk about pizz-poor customer service.
2. celisea, looking for something chill to do? email me. if you have plans … enjoy!!
3. unattractive babes just get an “awwwww” from me. no further comment coz i never know what else to say. and speaking of babes, beyonce is supposedly in labor as we speak. but you guys probably covered that earlier. *shrugs*
4. midnight mass was a requirement when i was a devout catholic. can’t say i miss it. not one bit. doesn’t mean i don’t still talk to my Father at that time though.
Leggs - Occupying the Ho Analyst
December 29th, 2011
3:04 pm
Yep, never done the midnight service, not even as a little girl when we were “drugged” to church. Sacred Heart (loved that church).
Celisea....Occupying the Ho
December 29th, 2011
3:05 pm
Blackfoote – Got mine the 2nd week of December.
Leggs – Ya’ll know folks clown in crowds. I spent some years “hanging” out and not doing Midnight Service, but I’m a chicken, a paranoid chicken at that. Always felt like I didn’t want to catch a stray bullet being in the wrong place. So I’ve shucked off hard partying pretty much (for NYEs) all ma life….lol
Leggs - Occupying the Ho Analyst
December 29th, 2011
3:05 pm
@BF ~ don’t get the hype behind that string bean casserole, but apparently many love it.
Celisea....Occupying the Ho
December 29th, 2011
3:06 pm
czBrat…what’s your email addy
SexyCool - OTH
December 29th, 2011
3:06 pm
Somebody tell me what the fascination is with Words with Friends.
Leggs - Occupying the Ho Analyst
December 29th, 2011
3:06 pm
OH SNAP. Thanks for the reminder, BF. Got my tag decal but never put it on the car. I threw it in the glove box because it was raining that day.
Celisea....Occupying the Ho
December 29th, 2011
3:07 pm
czBrat – unattractive babes just get an “awwwww” from me. no further comment coz i never know what else to say
LOLOLOL…been there too
They talked on GMA that Beyonce is due any day now. In labor huh? I hope the baby looks like her.
Celisea....Occupying the Ho
December 29th, 2011
3:08 pm
I don’t know about Words with Friends but I have WordFued (like Scrabble) and I’ve beat some chick twice and she’s requesting me now…like all the time to play with her. She wanted to play on Christmas? I had to decline.
Into the Light - OTH Day 2
December 29th, 2011
3:09 pm
I admit it, SC. I’m a WWF addict. Love it. I guess bc I’ve always loved playing Scrabble. Plus, I’m very competitive, so…..
Leggs - Occupying the Ho Analyst
December 29th, 2011
3:09 pm
Just asked tall lil leggs and she said it’s good to play scrabble with random people. Hell, I can’t get her to play scrabble with me…how dare she!!!!!
Kym-Occupying the Ho Committee Member-Day2
December 29th, 2011
3:11 pm
I am trying my best to figure wwf out..I always wind up with weird letter..I had like 3 Q’s one day..
czBrat
December 29th, 2011
3:12 pm
czbrat84@yahoo.com
leggs, i first made green bean casserole for my kids about 15 years ago and have since grown SICK of it. but i have to make it on at least one annual holiday just to appease thing 1. i think it has become her comfort food.
random: vendor delivered a huge box of assorted chocolates. we attacked the nut clusters and caramels. all them creme-this and fruit-that are gonna end up straight in the trash. shame.
Into the Light - OTH Day 2
December 29th, 2011
3:13 pm
I’ve only played with a random opponent once. I generally stick to friends/acquaintances. It’s so addictive!
Celisea....Occupying the Ho
December 29th, 2011
3:14 pm
I have Word Fued…I’m sure it’s about the same. Rquest a random player or someone specific. Aside from this lady, the folks I’ve played with, if you land a word say worth 30 plus points, they don’t come back for a day or so. Orrrrr, playing with folks that do words like “her, it, bus, house, shoe” after a couple of those I decline.
Got it czBrat
SexyCool - OTH
December 29th, 2011
3:15 pm
I’ve had on my iPad for the last 40 some odd days. Just realized two days ago that people have been trying to start games with me.
In the three games that I’ve played since, I su-huck. And why do I keep not getting any vowels?
Celisea....Occupying the Ho
December 29th, 2011
3:16 pm
I would hear my phone alert…she’d be playing say 4:00 a.m.
All I get is “your turn”…lol My kid said she was a stalker…lol Somebody else I played with wanted to chat asking about where I lived and stuff…lol “Decline”
Leggs - Occupying the Ho Analyst
December 29th, 2011
3:17 pm
@Celisea ~ speaking about NYE shootings, I never understood why people shoot guns in the air on NYE…those bullets have to come down somewhere….
Celisea....Occupying the Ho
December 29th, 2011
3:17 pm
Leggs – Because they’re idiots. Some twenty years later in prison for murder, after the reality of their actions set it, they’ll “get it” and say it was bad decision…lol
SexyCool - OTH
December 29th, 2011
3:17 pm
czB – I always bring food that I don’t like to the office on a tray and sit it in the breakroom. It only takes about an hour for me to be able to bring the empty tray to my office.
Into the Light - OTH Day 2
December 29th, 2011
3:18 pm
It’s like that sometimes, SC. I usually have multiple games going, and I’ll have all consonants in one game, and all vowels in the other. Sometimes it’s worth missing a turn to swap tiles.
czBrat
December 29th, 2011
3:18 pm
lol @ kym. see, that’s what i try to explain to s/o. he doesn’t understand how i don’t blow folks away in scrabble and wwf since “you know every single word in two languages”.
that sh!t don’t help IF I DON’T HAVE THE RIGHT LETTERS!!!!
Kym-Occupying the Ho Committee Member-Day2
December 29th, 2011
3:19 pm
@SexyC…thats me!!! Right now I have a game where I have a ADQ and no space to use them so I keep passing..
Into the Light - OTH Day 2
December 29th, 2011
3:20 pm
And you learn really quickly that it’s all about the strategy. Sometimes, you can make a great 5 or 6 letter word and get 7 points, and your opponent will play a 2-letter word and get 33 points. It’s all in the tile placement.
Kym-Occupying the Ho Committee Member-Day2
December 29th, 2011
3:21 pm
Ohh and now the thing doesnt give me a notification so I have no idea when a word is played..
Into the Light - OTH Day 2
December 29th, 2011
3:21 pm
@Kym: Is there an “i” open somewhere on the board? QI is a permitted word.
Celisea....Occupying the Ho
December 29th, 2011
3:22 pm
Strategy is key…tw and tl points will rack points, oh and creating words on top of words…getting credit for the word you’re building and the one you created adding to what’s already there.
SexyCool - OTH
December 29th, 2011
3:24 pm
Cely – you would probably stop playing with me. One of the words I used yesterday was “grout.”
One word game that I used to play A LOT was on funster.com – I used to play this back when I worked at Delta in 1998. (lol)
czBrat
December 29th, 2011
3:25 pm
i cannot tell you how aggravating it is that s/o will usually beat me two games out of three by using said “see jane run” words strategically placed for max pointage.
*Lord, please forgive me for the unkind thoughts i had while standing at the register at kroger a short while ago. you know, because the cashier sent the ’special-needs’ bagger to get a price on that ham i wanted to get for NYE, and after 15 minutes waiting i just said “never mind” and left. i know you know what i was thinking so, i’m sorry.*
amen
Kym-Occupying the Ho Committee Member-Day2
December 29th, 2011
3:25 pm
@ITL and yeah..what about that..I had a lady play QI I was like what the heck does that mean..IQ yes..but QI..what the heck and then the joker got 18 points for the word…
Celisea....Occupying the Ho
December 29th, 2011
3:26 pm
SexyC – LOL Probably not…I just stop playing with folks that would get 6 points for shoe…LOL
Celisea....Occupying the Ho
December 29th, 2011
3:27 pm
And that would go on for a couple of hours…30 points after play for 6 hours…lol
Into the Light - OTH Day 2
December 29th, 2011
3:28 pm
LOL@Kym. QI is an alternate spelling for “CHI”
Into the Light - OTH Day 2
December 29th, 2011
3:29 pm
Hmph. I have a co-worker that likes to jam the words in on top of words, but she does it so that you’re left with nowhere to go. So I just pass and toss the ball back in her court.
Kym-Occupying the Ho Committee Member-Day2
December 29th, 2011
3:30 pm
well if I cant spell words in spanish then folks shouldnt be able to use QI..queso is a word..dang it.
SexyCool - OTH
December 29th, 2011
3:30 pm
Also, I can only play when I’m at home. I’m too cheap to pay for the wireless plan for my iPad. Although, now that I plan on getting the iPhone…..well, I *should* be able to play more….except….
That doesn’t really fit into my statement that I was going to be online less in the coming year……
Celisea....Occupying the Ho
December 29th, 2011
3:31 pm
Za (TW) is my fav
Into the Light - OTH Day 2
December 29th, 2011
3:33 pm
lol@queso. Yeah, “QUI” and “QUE” won’t fly, either, but “QUA” does. Go figure.
Celisea....Occupying the Ho
December 29th, 2011
3:33 pm
What it means I don’t know but somebody played it on me so I’m looking for Z, Q, H, W….4 or more points to use on tw/tl spaces.
Into the Light - OTH Day 2
December 29th, 2011
3:33 pm
Yeah, I’ve used that one a time or twelve.
Celisea....Occupying the Ho
December 29th, 2011
3:35 pm
I stumbled on QUA….I dropped the tiles and hit play. I’ve done that on a couple of words that I wasn’t really sure about yet they looked like words and vwalla