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Atlanta TV ratings for November: Fox 5 up year over year; WSB adjusts to life post-’Oprah’

Outside of prime-time, "World News With Diane Sawyer" on WSB is the most popular programin Atlanta.

Outside of prime-time, "World News With Diane Sawyer" on WSB is the most popular program in Atlanta.

[UPDATE 12/22/11: I had earlier incorrectly referenced "ratings" with "shares" in several spots and have since fixed it.]

WSB-TV remained the dominant station among Atlanta’s four largest broadcast network outlets in November’s Nielsen ratings, but viewership slipped year over year with the end of “The Oprah Winfrey Show.”

While “Oprah” drew a 7.8 rating in November last year at 4 p.m. weekdays, the Channel 2 Action News program that replaced it brought in a 3.8, nearly half the audience. Tim McVay, WSB general manager, said the station didn’t expect the news show to draw anywhere near the audience of “Oprah” but still felt good about how the 4 p.m. program has been performing so far.

In November, McVay said, the 4 p.m. news outperformed all its rivals in Atlanta and, in the target audience of 25- to 54-year-olds, WSB had higher ratings than any station in the top 10 U.S. markets with a 4 p.m. news program. WSB’s 5 p.m. program lost 13 percent of its viewers in November year over year but held its No. 1 slot by a wide margin.

Though Atlanta is measured by Nielsen year-round in the important 25-54 demographic breakdowns, November is still considered an important “sweeps” month (along with February and May). National ad agencies often give greater weight to ratings in those particular months.

WSB’s morning news program also saw some slippage but held its No. 1 spot every hour. And WSB’s No. 1 11 p.m. news program improved year over year, nearly doubling the No. 2 news program at CBS Atlanta.

In other time slots for WSB, the new talk show “The Chew” did better than the now-dead soap “All My Children” that it replaced at 1 p.m.. ABC’s remaining surviving soap opera “General Hospital,” in the meantime, lost viewership year over year. At 9 a.m., the final month of “Live With Regis & Kelly” saw a major bump in ratings compared with a year ago. And the top-rated program on WSB outside of primetime was “ABC World News Tonight” with a 9.5 rating.

Fox 5

Fox 5 (WAGA-TV) improved in almost every time slot year over year, except for the two hours when it added “Dr. Oz,” which had moved from 11 Alive this fall. Its 5 p.m. news program slipped with the “Dr. Oz” 4 p.m. lead-in verses “Judge Judy” in that slot a year ago. Its morning show “Good Day Atlanta,” which has seen several personnel changed year over year, improved and battled NBC’s “The Today Show” for second place in Atlanta.

“Judge Judy,” which moved from 4 p.m. to 3 p.m. on Fox 5 this fall, is the No. 1 judge show nationally and locally.

Fox 5’s biggest show outside of its primetime lineup is its 10 p.m. news, which averaged a 4.8 rating.

11 Alive

11 Alive (WXIA-TV) saw its third-place morning news programs slip slightly with Ted Hall replacing retiring Jill Becker. Its evening numbers were up, while its fourth-place 11 p.m. telecast fell slightly. The national “Today” show did improve its numbers.

11 Alive’s new “Anderson” talk show opened poorly, pulling in far fewer viewers than “Dr. Oz” had been a year earlier in its 3 p.m. slot.

The station’s biggest non-primetime program is “NBC Nightly News” at 6:30 p.m. with a 5.0 rating.

CBS Atlanta

Over at CBS Atlanta (WGCL-TV), most of its news programs saw a rise in ratings though it remained in fourth place in every time slot except its 11 p.m. news. That program came in second and was the network’s biggest non-primetime program with a 3.8 rating. The biggest leap of any single non-primetime program year over year was CBS’s “The Insider” at 7 p.m., which doubled its ratings to a 1.8 (though it still remained behind the other three networks).

During the day, “The Price is Right” and “The Young & the Restless,” two mainstays in CBS’s lineup, both saw notable jumps in viewers year over year.

Three of the four networks saw improvement in prime-time viewership in Atlanta year over year. 11 Alive had to contend with a struggling NBC prime-time lineup, though its numbers in November only dropped slightly year over year.

The top game show locally is still “Jeopardy” on WATL-TV, but its numbers fell alarmingly from a 5.4 rating in November 2010 to 3.8 this past November.

“Two and a Half Men” is the top-rated show on WUPA-TV, averaging a 2.3 rating. The CW affiliate airs repeats of the show at 7 p.m. and 7:30 p.m.

Posting a comparable rating was “The Big Bang Theory,” which just entered syndication this fall and is the top-rated show on Peachtree TV.

And for folks who want excruciating detail, here are November 2011 compared to November 2010 hour-to-hour breakdowns for the four major local broadcast networks in overall ratings.

4:30 a.m.: Channel 2 was No. 1, up from 1.8 to 1.9 rating. Big increase for Fox 5 Atlanta’s “Good Day Atlanta” from 0.9 to 1.6 year over year, not far behind. 11 Alive slipped from 0.6 to 0.5. CBS had dropped its 4:30 telecast of Better Mornings, which drew 0.5 in November 2010 and now airs the national CBS Morning News at 0.4.

5 a.m.: Channel 2 slipped from 3.0 to 2.6. “Good Day Atlanta” improved from 1.3 to 2.1. 11 Alive fell from 0.8 to 0.7. Better Mornings improved from 0.5 to 0.6 for the entire hour.

5:30 a.m.: Channel 2 fell slightly from 4.2 to 4.1. “Good Day Atlanta” saw a huge improvement from 1.6 to 2.6. 11 Alive dropped from 1.3 to 1.0.

6 a.m.: Channel 2 went from 6.3 to 6.3, still a dominant No. 1. “Good Day Atlanta” jumped from 2.5 to 3.2. 11 Alive held even at 2.2. “Better Mornings” has jumped from 0.5 to 0.8.

7 a.m.-9 a.m.: “Good Morning America” improved from 6.3 to 6.9. “Good Day Atlanta” improved from 2.6 to 3.0. NBC’s “Today Show” is up from 2.7 to 3.3. CBS’s “The Early Show” was a non-starter at 0.4, down from 0.5.

9 a.m.: WSB’s “Regis & Kelly,” in its final run, improved from 4.2 to 5.3. “Good Day Atlanta” went from 1.8 to 2.4, tying “The Today Show,” which is up from 2.2. The new 9 a.m. version of “Better Mornings” was at 0.4 compared to 0.7 for “People’s Court” a year ago in the slot.

10 a.m. WSB’s “The Doctors” fell from 3.9 to 3.7. Fox 5’s “Wendy Williams” moved from 1.8 to 2.3, again tying “The Today Show,” which improved from 1.9. CBS’s “Let Make a Deal” moves from .7 to .8.

11 a.m.: WSB’s “The View” fell from 5.6 to 5.3. “Dr. Oz” on Fox 5 drew a 1.5 compared to 1.6 for judge shows airing in that time slot a year ago. 11 Alive’s “Atlanta & Company” improved from 0.4 to 0.6. CBS’s “The Price is Right” improved from 1.5 to 1.8.

Noon: Channel 2’s noon news jumped from 5.6 to 6.1. Fox 5’s news edged up from 1.6 to 1.7.  11 Alive’s 30-minute news held at 0.8 while its 12:30 p.m. “Jeopardy” pulled in 1.0 compared to a year-ago “Millionaire”’s 1.0. CBS’s news program a year ago drew 1.0 but that was eliminated this fall. “Better Atlanta” pulled in 0.5, same as a year ago.

1 p.m. WSB’s “The Chew” pulled in a 3.5 compared to 3.3 for “All My Children” a year ago. Fox 5’s judge combo of “Divorce Court” and “Judge Alex” averaged 2.1, better than “Are You Smarter Than a 5th Grader?” a year ago with 1.7. “Days of Our Lives” on NBC fell from 2.3 to 1.8. CBS’s “Inside Edition” drew a 0.7 while “Bold & the Beautiful” did 1.8, an improvement from 0.5 a year ago.

2 p.m. WSB’s “One Life to Live,” which is ending in January, is actually up from 2.9 to 3.2.  Fox 5’s “Judge Joe Brown” is doing much better than last year’s “Swift Justice with Nancy Grace,” with 2.4 vs. 1.8. 11 Alive’s “Racheal Ray” slipped from 1.5 to 1.1. The sophomore “The Talk” on CBS edged up from 1.2 to 1.3.

3 p.m.; WSB’s “General Hospital” fell from 3.1 to 2.4. On Fox 5, “Judge Judy” is doing better at 3.6 than last year’s “Judge Joe Brown”/”Judge Alex” combo at 2.9. 11 Alive’s new “Anderson” is doing far worse at 1.4  than “Dr. Oz” in that time slot a year ago with 2.5. CBS’s “TheYoung & the Restless” moved from 2.8 to 3.6, beating “General Hospital” and topping all the networks.

4 p.m. Channel 2’s news program brought in 3.8 compared to 7.8 for “Oprah” a year ago. Fox 5’s “Dr. Oz’ drew 3.0 compared to 4.2 for “Judge Judy” a year ago. 11 Alive’s “Ellen” improved from 2.6 to 3.0. CBS’s local news program also saw a rise from 1.6 to 2.1.

5 p.m. Channel 2’s news, with a weaker lead in, dropped from 7.6 to 6.6. Ditto with Fox 5’s news, which fell from 4.0 to 3.2. “Dr. Phil” on 11 Alive dropped from 4.6 to 4.5. CBS Atlanta edged up from 1.0 to 1.2.

6 p.m. Channel 2’s news is still No. 1 but fell from 8.5 to 7.9. Fox 5 improved from 3.5 to 3.7. 11 Alive improved from 3.7 to 4.0 to come in second while NBC Nightly News surged to 5.0 from 4.2. CBS Atlanta dropped slightly from 1.5 to 1.4, followed an improvement for CBS Evening News at 6:30 p.m. from 1.3 to 1.9.

7 p.m.: ABC World News brought in a strong 9.5, down from 9.8 a year ago. Fox 5’s’ “Access Hollywood” moved from 2.9 to 3.5. 11 Alive’s Brenda Wood local half hour moved from 2.2 to 2.3. CBS’s “The Insider” doubled its rating from 0.9 to 1.8. (I also have to note that WATL’s “Wheel of Fortune’ drew a 3.1, down from 4.1 a year ago)

7:30 p.m. “Entertainment Tonight” on WSB brought in 7.6, down from 8.0. Fox 5’s “TMZ” moved up to 3.7 from 3.4. 11 Alive’s ‘Extra” held steady at 1.6. CBS’s “Inside Edition” jumped from 1.3 .to 2.1. WATL’s “Jeopardy” fell alarmingly from 5.4 to 3.8.

Primetime: WSB’s prime-time programing averaged 8.1, steady from a year ago. Fox 5 averaged 6.1, up from 5.6. 11 Alive averaged 4.5, down from 4.6. CBS was second at 6.9, up sharply from 5.1. At  10 p.m. Fox 5’s news program improved from 4.2 to 4.8.

11 p.m. Channel 2 improved from 7.0 to 7.3. CBS Atlanta was second at 3.8, up from 3.6. Third was Fox 5 with a 3.2, up from 2.4. In fourth is 11 Alive at 2.9, down from 3.0.

11:30 p.m. ABC’s “Nightline” improved from 4.6 to 4.8. A repeat of “TMZ” improved from 1.8 to 2.1. “The Tonight Show” on NBC fell from 2.4 to 2.1 while CBS’s “Letterman” dropped from 1.6 to 1.4.

Midnight: ABC’s “Kimmel” fell from 2.8 to 2.8. A repeat of “Access Hollywood” on Fox 5 went from 1.3 to 1.5. “Jimmy Fallon” at 12:35 a.m. drew 1.2  compared to 1.4 a year ago. CBS’s “Craig Ferguson” slipped from 0.9 to 0.8.

13 comments Add your comment

Kev

December 21st, 2011
5:53 am

@Rodney : would it be illogical to infer from this data that basically the stations with the higher newscasts at certain times usually stem from higher lead-in #s than the other stations? So thus maybe people don’t care about who the anchors are so much?

[...] more Atlanta TV ratings for November: Fox 5 up year over year; WSB adjusts to life post-’Oprah’ at Radio & TV Talk… /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR [...]

Steve

December 21st, 2011
9:33 am

Channel 2 4PM slot would do even better without Monica. Either she needs a phrasing coach in the worst way or she needs a cure for emphysema. She can’t say 5 words without taking a breath.

Van

December 21st, 2011
11:15 am

Rodney….tell it like it is……WSB dominates the Atlanta market…like it has for 50 years….

Benjy Bronk's wig

December 21st, 2011
12:46 pm

So what are the idiots who used to worship Oprah watching now? Did they go out and get lives?!?!?! How do they know what to do with their daily lives without that blowhard telling them what to think, feel, and eat???

Fresh Prince of Belfast

December 21st, 2011
12:54 pm

WSB is the official WASP network, they’re practically the Atlanta office of Fox News

Take in the view !

December 21st, 2011
2:00 pm

WSB should try rebroadcasting “The View” during the afternoon and their ratings may increase.

Allison Wonderland

December 21st, 2011
2:21 pm

I am glad 11Alive is down in the mornings. I left for channel 2 when Jill Becker and jim Basile left. I am surprised they arent down more at 6 and 11 after they dumped Paul Ossmann for the new useless idiot.

The K

December 21st, 2011
2:23 pm

Wow, it’s like most of the televisions in Atlanta are program for only one channel. I am amaze how WSB/ABC even wins the prime time hours. It’s a contrast to the national average.

Ron Burgundy

December 21st, 2011
4:05 pm

COurt TV is a window into America’s future as America gets dumber and dumber.

jackass

December 21st, 2011
9:42 pm

11 alive has always sucked who in the hell wants to see scar face hullinger he scares the kids

Dear Jackass

December 21st, 2011
9:58 pm

[...] **Atlanta TV ratings for November: Fox 5 up year over year; WSB adjusts to life post-’Oprah’…according to Rodney Ho at the AJC.com, “WSB-TV remained the dominant station among Atlanta’s four largest broadcast network outlets in November’s Nielsen ratings, but viewership slipped year over year with the end of “The Oprah Winfrey Show.”  (more) [...]