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Clark Howard cutting back hours on radio

Clark-howardConsumer talk show host Clark Howard is cutting back his radio show from three to two hours a day starting Dec. 15. Locally, he is heard on AM750 and 95.5 FM news/talk WSB.

Pete Spriggs, program director of WSB, said Howard will now be heard from 1 to 3 p.m. weekday instead of 1 to 4 p.m. weekdays. Sean Hannity’s syndicated radio show will now run live from 3 to 6 p.m. instead of delayed an hour as it has been the past few years.

Erick Erickson’s evening show will also start an hour earlier, running from 6 to 9 p.m. instead of 7 to 10 p.m.

“I think it’s better for listeners and it’s certainly better for me,” Howard said in a phone interview. “It’s an election-year cycle and talk radio is now so political. I’m just ready to not work quite as much.”

He said he was feeling especially tired after finishing his book tour for his former No. 1 New York Times best-seller “Living Large in Lean Times.” Due to the rigors of the tour, he had to recently take two weeks off the air for laryngitis. “I’ve been burning the candle on both ends,” he said. “I was in a sour mood.”

Not that he’s slacking. He’s heard on more than 600 radio stations, including new affiliates the past month in Seattle and San Francisco. (The only major markets he’s not in are Chicago and New York City, he said.) He has a weekend show package, as well as the weekday show. He also offers “Clark Minute” segments for morning shows. He tapes regular television segments used by Channel 2 Action News and 14 other Cox TV stations. He has a weekend show on Atlanta-based HLN, a deal that currently runs through summer, 2012. Plus, his clarkhoward.com website generates impressive amounts of traffic, he said

“It’s really strength on strength on strength,” Howard said. “You start to tie everything together. People now have so many choices. The audiences are sliced so thin. At the same time, I don’t want to stretch myself too thin.”

Since many radio affiliates still want three hours a day of Howard, his show producers will repackage repeats for a third hour. WSB will air that “best of” third hour each weeknight from 9 to 10 p.m.

Since Howard’s last contract renewal in 2009, Howard said he had already planned to go to two hours at some point. On many days, he was already only doing two live hours and using the third hour for repeats.

He has done three hours a day most of his nearly 25 years on air in Atlanta. For a five-year period, he said, he did five hours a day, from 1998 to 2003.

In recent years, Howard has expressed political aspirations but said with two school-age kids (ages six and 12), he feels politics would take away from his family. “If I were my age [56] and the kids were grown,” he said, “I think the chances I’d run for office would be humongous.”

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By Rodney Ho, Radio & TV Talk

97 comments Add your comment

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SAWB

December 9th, 2011
9:00 am

I wonder how much of this is really Clark’s decision and how much is WSB wanting to push Hannity during the election cycle. Personally I do not listen to either one of them, but at least Clark is a local guy

Atlien

December 9th, 2011
9:13 am

The only good politicians are people who don’t want to get elected.

Paul

December 9th, 2011
9:15 am

Hasn’t Clark Howard on WSB been a two hour show from 1-3 with repeats on from 3-4? Unless I have major deja vu, that third hour is definitely repeats.

PMDR

December 9th, 2011
9:27 am

It’s too bad all of Clark’s Christmas Kids show locations are clustered on the northside. People ITP and for that matter anywhere in the city or south are are shut out.

Anyway, Clark used to be on “One fifteen ’til three” as they said back when he had to wait for Paul Harvey to finish his 1:00PM presentation. So actually, cutting back to two hours live is not even the shortest regular show he’s ever had. It will end up being less when he swaps in repeats for one of those two remaining hours (and he will) and plops in a prerecorded first segment where he goes off on a topic tangent. The time spent taking actual calls has been dropping anyway.

Steve

December 9th, 2011
9:31 am

Thank goodness, Clark and Dave Ramsey are so boring.

Kevin

December 9th, 2011
9:31 am

@PMDR-

I’ll bet your the kind of person that could be given a thousand bucks and question the giver why it wasn’t $2k.

It takes a selfish person to criticize someone’s generosity or their choices for charity. Instead of being grateful that Mr. Howard is helping society at all, you criticize how he spends his energy.

You’re a class act, you know that?

MoreTIme

December 9th, 2011
9:33 am

well that’s a good thing..he can spend more time at his million dollar second home at the lake..thanks to the Kool Aid of the sheep followers who live frugal so he can live large!..

FRUGAL TIP: For those who want a copy of his book(and were soooo FRUGUAL not run out and buy it at FULL PRICE)..sure you can find a CHEAP copy on Amazon!..after all Howard would be willing to give his royalty he already earned from the idiot who first bought it!

and to the sheep who says “well by living frugal he got that million dollar home”..has it worked for you?

RON P

December 9th, 2011
9:38 am

are you kidding me?…..they’re just given Sean Hannity an add’l hour to push his hate for President Obama. The reason I stopped listening to him…day in, day out same ole #@%&

Fred

December 9th, 2011
9:45 am

I’m glad that’s all working out for WSB, used to be they were the only station I listened too. Now it’s news in the morning, Clark, (maybe, if I remember to change the station back) and the Dawgs.

obama sucks, Obama is a Communist, and Obama is the devil, the rest of the day is really repetitive. How do people with any brains in their heads stand it? It’s like listening to grass grow……….

Doug

December 9th, 2011
9:45 am

Love how liberals throw around the hate word when liberals say and do vile things all the time. Yeah 3 years of obuma, is enough. How is that hope and change working out? As for CH, he does a lot of good and tries to help people.

Lincoln Bates

December 9th, 2011
9:49 am

Clark is the man with the money!!!!!

The Truth

December 9th, 2011
9:50 am

Well, we all agree, the USA can’t afford another 4 years with osama and the libs.

MIKE

December 9th, 2011
9:50 am

I AGREE WITH RON P

Pam

December 9th, 2011
9:54 am

WSB is awful and Clark was the best thing they have going for them and yet, they cut back his hours. Oh well, Thank God for satellite radio. Those of us with brains have other options. Feel sorry for those stuck with Atlanta am radio as their only option for “news”

markie mark

December 9th, 2011
9:59 am

NO !!- do you guys have any clue as to how many people listen to Hannity on their drive home between 6 and 7??

My wife is gonna go into withdrawal…..

Rickster

December 9th, 2011
10:02 am

Instead of a third hour Clark repeat from 9-10, why not let Dave Ramsey start an hour earlier?

allen981

December 9th, 2011
10:02 am

I’m a conservative ABBO (anybody but Obama) guy, but I can’t listen to Hannity. He’s self-absorbed, has absolutely zero sense of humor, and tries to make every day sound like the world is coming to an end.

What Atlanta radio needs is a person who can converse openly with both sides. How many times has a Democrat sat down and talked w/Hannity? Never. Because he’s obnoxious, arrogant, rude, and very often impolite, often times to guests he agrees with.

After a long day at work, and facing the perils of Atlanta traffic, Atlanta wants to be entertained. Boortz does it, and I’m sure there’s someone out there who could as well.

Come to think of it, Kim Peterson where are you? His live play-by-play of an Atlanta police chase several years ago was the funniest, most entertaining thing I’ve ever heard on radio.

Fred

December 9th, 2011
10:07 am

You can spot the talk radio sheep. They are the ones with the fifth grade mentality who use the “clever” fifth grade names like “obuma, oduma, Presbo, and libertard.”

It’s as repetitive in print as it is on the air. And OH so original. Do you folks ever have an original thought?

Boortz is a dork

December 9th, 2011
10:11 am

@Allen…” Because he’s obnoxious, arrogant, rude, and very often impolite, often times to guests he agrees with.”…..you described Boortz to a T….why would you want more of the same??

Cw

December 9th, 2011
10:18 am

Fred, sorry mom didn’t buy your Apple Jacks for breakfast…..you’re going to have to come up from the basement and make your own breakfast this morning….then you can get back to your pals at Huffpo…

Hugh Jass

December 9th, 2011
10:18 am

So Clark’s show is down not to 2 hours? Factor out the commercials, the weather and traffic, the off topic stuff, it really will be about 20 minutes of “work” that will pay him for 2 hours. Nice work if you can get it!

Fred

December 9th, 2011
10:24 am

Wow Cw. THAT was ever so clever. Thank you for proving my statement. My mom has been dead for over 25 years BTW but thank you for your respectful comments about her. Maybe you should call her fat and ugly next. Or you could mention that after 25 years she’s no longer all oozy and decomposing but probably at the dusty stage.

Colleen

December 9th, 2011
10:27 am

I love WSB, Boortz in the am, then Clark, then Sean, I miss Herman, Listen to Erick but tell Erick he is not the center of the universe for all things political, you can move Dave Ramsey off the schedule and give me some radio peace. Invite Kim Peterson back to Atlanta, best guy to listen to after a day at work and driving in traffic, even just rerun his shows it never gets old and is so funny!

Peanuts

December 9th, 2011
10:32 am

Yeah, I can’t listen to Hannity either. He needs to join Beck’s trip if you ask me. Other guys I like just fine. Bring back Savage though. Cannot stand Dave Ramsay and his tired advice. Best of luck always to Clark. The dude’s brilliant.

no sole

December 9th, 2011
10:34 am

hannity’s getting the ratings juice from all the tea party wackos and rush fanatics—it’s all about money.

Will Stockdale

December 9th, 2011
10:39 am

Hey Ben, maybe you’ll get to like the Air Force. Zooming all over the sky and shouting ROGER and WILCO and everything. Maybe it won’t be so bad.

weena

December 9th, 2011
10:39 am

He looks sick in that cover page photo

carroll akers

December 9th, 2011
10:41 am

I believe that Sean Insanity will still get the same 3 hours, 3-6 vice 4-7.

Vanbren5

December 9th, 2011
10:44 am

The only reason I listen to AM radio is Clark Howard. Now I’ll give another hour to NPR ..Its the best thing going on Radio. Period.

Ed Alverson

December 9th, 2011
10:44 am

I’d much rather hear Dave Ramsey than Shawn Hannity. Listening to Dave Ramsey is what people need more of.

The Ghost of Ed Murrow

December 9th, 2011
10:48 am

Here’s the typical template for Clark’s show:

Caller: “Hi Clark, I am soccer-mom and my wonderful husband and I are opening an IRA/Education/Savings Acct for our perfect little child”

Clark: “Great! You are a perfect soccer-mom and I have the perfect acct for your perfect child”

Caller: “Thank you so much Clark. You are so wonderful and I spend all of my time telling my friends how wonderful you are.”

etc., etc.

And the suits at WSB wonder why keep losing listeners to sports talk radio. Yep.

Kim

December 9th, 2011
10:49 am

But where is the Kimmer? Oh yeah, he talked too much about the stupid Iraq war and they put him to rest.

Money Talks

December 9th, 2011
10:52 am

Any body but Obama? really? what exactly has he done wrong? Other than his energy policy that would make you think anyone else could run the country better?

Clark fan

December 9th, 2011
10:55 am

I’d rather listen to Clark any day than Dave Ramsey. Clark always treats his listeners and callers with respect, unlike Ramsey. And Clark doesn’t hawk any products, while Ramsey hawks a product for any company that will pay him. I’m so tired of listening to his commercials. You’re my hero, Clark. Best wishes in all your endeavors. And don’t get me started on Sean Hannity . . . . what a jerk.

Smokewagon

December 9th, 2011
11:00 am

Money – We can start with Solyndra & Fast & Furious. Easy to research this if you listen Sean and cut off MSNBC.

Smokewagon

December 9th, 2011
11:01 am

Don’t get me started on the wonderful “Arab Spring” thing.

CrazyMoFo

December 9th, 2011
11:02 am

Is it too late to dig up Ludlow Porch? More entertaining that nearly anyone on WSB.

ed

December 9th, 2011
11:02 am

Thank you, Howard, for sparing us your political ambitions. Don’t know why it is that every radio personality who sits behind a microphone allows himself to believe the public clamors for his supposed wisdom in a public office. We already have enough of those kinds of out-of-control egos in elective offices.

BRW

December 9th, 2011
11:08 am

To “The Truth”, Osama is dead and the libs as you called them, killed him. You loose again.

BRW

December 9th, 2011
11:09 am

Mediuman

December 9th, 2011
11:10 am

Clark has been a blessing to Atlanta for many years. He is trustworthy, honest and giving—a great example for each of us!

BRW

December 9th, 2011
11:21 am

Clark is the bomb and a very stand-up guy. More Hannity during my drive is like having a bigger septic tank. You get my drift…..

TRUSTDALE

December 9th, 2011
11:27 am

Move over Clark!

SuzeC

December 9th, 2011
11:30 am

@Fred and @Allen981 – Great comments. @Fred sorry about your Mom too. I don’t know what all that was about the Apple Jacks – but consider the (anonymous) Hannity-fan source! That’s about all they’ve got….

Between his travel and other time off, Clark has been in repeated hours a lot the last few years. But he does have a lot going on with the HLN show (which I actually hate, even though I love Clark; it’s just awkward to me), and other endeavors. If WSB is cool with 2 hours, then good for him for getting that deal. Clark is the ONLY host on local radio who treats 100% of his callers with politeness and kindness – that alone makes him a breath of fresh air.

BTW, for those of you complaining about Clark’s frugality/millionaire duality, he has shown himself to be a tireless public servant, both with his time and money. Christmas Kids and the winter Habitat for Humanity project are just the most visible of what I suspect are extensive charitable efforts. I don’t remotely care if he lives in a Buckhead mansion; I like him for what he does for others apart from that.

Speaking of Christmas Kids, Clark and Mark Arum were a lot of fun yesterday trying to get their “people” (Jews) out to the Wal-Mart to participate in Christmas Kids. Great attitude and fun stuff from two of WSB’s best.

bulldogbubba

December 9th, 2011
11:35 am

Floating IP

December 9th, 2011
11:36 am

BYE BYE Clark, as soon as you go from 2 hours to NO hours we will all be better off.

John Abraham's Groin

December 9th, 2011
11:38 am

What I think “stinks” about Clark is his over use of the term, “IN FACT”, he uses In-Fact so many times in virtually every sentence its nauseating, and the sad part is, most of “Call Me Clarks”, in facts, aren’t even facts. LMAO!

SW Atl

December 9th, 2011
11:39 am

How sad! This is one of the only shows I know of in ATL where someone isn’t complaining for hours on end. Does all the “talk” on WSB Talk have to be the same?

Uncle Tom

December 9th, 2011
11:41 am

Wonderful! What America needs is MORE political lackeys with knee-jerk opinions who are incapable of independent thought. I’m so old I remember when WSB Radio was the classiest thing on the airwaves…………and now look what it’s sunk to.