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News/talk 640/WGST-AM adds FM signal at 92.3

640WGSTLogo2

Last week, 640/WGST-AM returned to the FM dial for the first time in 11 years at 92.3. But the signal is one of those new “translator” signals and not terribly strong.

According to a contour map on the Federal Communications Commission website, it primarily covers inside the Perimeter north if I-20. The night signal for WGST barely extends beyond the Perimeter, which limits morning and afternoon drive, especially in the winter.

For now, night-time fans of WGST outside the Perimeter in places like Cobb County and Gwinnett County have to listen online – or not at all.

Melissa Forrest, the general manager, acknowledges 92.3’s limitations but it’s better than not having it at all.

640/WGST-AM back in the 1990s had an FM simulcast at 105.7 that extended its reach well outside the Perimeter northward at night. By 2000, its ratings on the FM side were comparable to those on the AM side.

But Clear Channel decided to flip the station to Mix 105.7, a rock format. It has since changed to Cool 105.7 (oldies), Viva 105.7 (Hispanic), Groove 105.7 (dance/R&B/hip-hop) and now Wild 105.7 (R&B/hip-hop).

And WGST was left on the AM side, where its ratings steadily fell throughout the 2000s. It now ranks about 20 in the market overall though during the day, Glenn Beck, Rush Limbaugh and Rusty Humphries bring in respectable numbers among men 25 to 54. “A great majority of the listeners don’t go to the AM dial,” Humphries said. “So the addition is fantastic. The station is sounding better than ever. I just wish more people knew about it.”

Other AM stations over the past 18 months that have added FM signals include 680/The Fan, now also at 93.7 and WSB, which is now at both AM 750 and 95.5 FM. Other local FM “translator” signals include 102.9 (Hot 107.9 simulcast), Journey 97.9 (80s/90s pop hits) and 99X at 98.9 (alternative rock).

These signals are only allowed to relay or translate another existing signal. 99X and Journey cheat a bit by taking an existing HD signal, not a traditional AM/FM signal.

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By Rodney Ho, Radio & TV Talk

15 comments Add your comment

Tommy

November 23rd, 2011
1:42 pm

I live in East Cobb and I can pick up 92.3 fine. Both in the car and inside the house on my stereo receiver.

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dagadawgs

November 23rd, 2011
2:10 pm

Who cares that station is a wasteland anyway!

Mike Kotler

November 23rd, 2011
2:35 pm

I recently heard the advertisement on WGST AM about the new 92.3 FM signal and was overjoyed, expecting a clearer-static-free signal that WSB has attained with their FM station………Boy was I mistaken. I live in Johns Creek, about 10 miles north of the 285 Perimeter and the signal STINKS. It seems to be drawing in another signal (or pirate signal) at the same time. My AM signal (640) is also static-ridden north of 285. Sometimes I have to tune in the Gainesville affiliate of 550 AM to pick up Rush Limbaugh as this seems to be the common program for both. Have been listening to WGST ever since I came to Atlanta in 1993, but am getting tired of fighting the signal static on both AM and now on FM. Hope you can strengthen both the AM & FM signals so I can enjoy your programming…….or I’ll have to find another program to listen to.

Sirius/xm

November 23rd, 2011
2:56 pm

92.3 is also located in Monroe, GA. (WMOQ)

OH NO

November 23rd, 2011
5:44 pm

I was so excited when I saw that WGST had added a FM station – but then my bubble burst reading that it has very limited range. I live in Rome – 60 miles NW of ATL and it is VERY frustrating that often times we can’t get even get most of the FM ATL stations (at least clear signals at that) because of the FCC’s restictions on signal strenth. Oh well.

rod

November 23rd, 2011
6:06 pm

you cant get it in Woodstock or Kennesaw day or night. It struggles around six flags as well during the day. As Kimmer said at the Snowball Open, he told the executives it would destroy the station if they dropped 105.7 but they wouldn’t listen and they have gone downhill every since.

Pago Flyer

November 23rd, 2011
9:08 pm

Is it just us, or does it seem that on all “cop” shows, the bad guy(s) 94% of the time are always….white. Pretty funny.

Bill Clinton

November 23rd, 2011
10:10 pm

Can we get rid of the Mexicans on 105.3? That would be a good signal for GST.

Phred

November 24th, 2011
11:24 am

Worth mentioning that there’s a 92.3 FM in Chattanooga that’s pretty strong. Up in Rome, we have no chance of getting this FM signal.

But really, 6 years after a guy dies, is there any chance that mouth-to-mouth will do him any good?

A Different Jeff

November 24th, 2011
11:41 am

I got WGST driving in Riverdale and Fayetteville yesterday. Not static free but certainly listenable.

Veruca Salt

November 24th, 2011
2:59 pm

Pago Flyer, you should watch this video to see the creator of COPS admit he purposely shows a greater percentage of whites versus non-whites being arrested because he doesn’t want to feed what he calls “stereotypes” — but what is actually the truth — that percentage wise, more non-whites commit crimes, are arrested, and are in prison than whites:

http://www.youtube.com/watch?v=6tLc16_xXlM

Amelia Island

November 25th, 2011
8:39 am

Moron RADIO…..

Liz Lemon

November 26th, 2011
8:51 pm

At least Melissa Forrest had the sense to fire that idiot Randall Bloomquist, whose record for destroying radio stations is known all around the globe.

WGST probably won’t get a stronger signal because John Hogan will not allow it. The jury is still out as to why he wants the Atlanta cluster of Clear Channel stations to perform terribly.

Greedy Kilowatt

November 28th, 2011
3:22 pm

You can drive up to the tower, look at it, and still not hear the dump.

Funny that the joint’s targeted to the burbs…but doesn’t reach them.