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City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Jimmy Baron and Yvonne Monet out at Dave FM; Steve Craig interim morning host

Jimmy Baron and Yvonne Monet's morning show is over after two years. CREDIT: Dave FM

Jimmy Baron and Yvonne Monet's morning show is over after two years. CREDIT: Dave FM

Dumping Jimmy & Yvonne

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Dave FM, which has gone through five morning shows since its inception in 2004, is now looking for its sixth after letting Jimmy Baron and Yvonne Monet go this morning.

General manager Rick Caffey declined to say why they were let go but said the station will be “taking its time” seeking a replacement. For now, Steve Craig will cover as interim morning host.

That name may be familiar to 99X fans. Craig was the mid-day host at that station from 1992 to 2007. He then spent near three years in New York under Leslie Fram (now at CMT) working as a jock at WRXP-FM, a rock station that recently switched to news.

As a result, Craig lost his job and rumors instantly popped up that he would end up at Dave. He quickly nabbed some part-time work there and even came in one morning to gab with Baron and Monet, who are also former jocks at 99X.

[UPDATE on Friday, 11/11/11: Craig did his School of Musical Knowledge bit he used to do on 99X and WRXP. The quiz question was what was the theme song of "Chuck." Answer: "Short Skirt, Long Jacket," which he then played.]

It appears Christopher “Crash” Clark, the traffic guy, may stay on at V-103 but not Dave. [UPDATE: Renee Washington who had been doing traffic during afternoons on Dave, took over Friday morning.]

Dave FM’s ratings have fluctuated up and down over the years. Earlier this year, the station had some strong months but numbers sunk sharply over the past five months.

In January, the station had a 4.5 share, tied for eighth and a 6.2 rating among 25 to 54 year olds, worthy of third place. By October, it had sunk to a 2.0 overall share, of 18th place and a 2.6 rating among 25 to 54, ranking them 15th.

Baron and Monet’s morning show, which was recently cut back to 8:30 a.m. to 9 a.m., lagged behind the rest of the station. Management kept the show fairly music intensive.

In January, among 25 to 54 year olds, the show ranked 11th. By October, it was down to 20th. (Dave’s strongest day part for years has been mid-days featuring Mara Davis.)

Baron had an amusing gathering he’d do every month called “Dads Between Gigs” where unemployed dads could meet and commiserate in this lousy economy. Baron himself was unemployed for three years between 99X and Dave FM.

Scott Jameson, the station’s third program director since 2004, joined the station in 2009 and hired Baron. (The general sales manager John Riemenschneider was recently let go.)

People who listened in this morning heard Baron joke to a listener that his simple wish was to still be employed by his birthday, which is Nov. 13. “You’re good to go,” the listener said. “It’s only Thursday,” Baron said. Before the morning was out, his joke came true and he was unemployed.

Going back to the time when the station was Z93, the signal under different owners has been unable to find a stable morning show. None has lasted more than three years.

Here’s the parade of hosts since 1989. I’m repeating some info I wrote back in January, 2008.

1989: Barry Chase.

1989-1992: Chase & Woodside. The pair worked at Z93 when it was a top 40 station, the very first FM morning team in Atlanta back in 1974. Managemtent thought it would be cool to bring them back together as a team. Woodside, in an interview in 2008 recalls that their ratings were moving up (No. 3 25-49 at one point) until management told them to pull back on talking about themselves and shortening bits and such. Ratings went down and they were soon goners.

1992-93: Slats. Does anybody remember him and what happened?

greaseman.jpg

1993-96: The Greaseman (Above, WZGC’s only syndicated show) He was a grating, loudmouth shock jock type who often got in trouble. He split the audience. Some loved him; too many hated him.

gary-mckee.jpg

1996-98: Gary McKee (right). After a long illustrious run in radio, he was at the tail end of his career and was burned out. He has since retired from the business.

1998-99: Charlie & Company. This was a comedy-oriented show that wasn’t quite ready for primetime.

1999-2002: Dave Marino. He’s a talented guy who was never utilized properly or given room to breath.

moby 2001.jpg

2002: Moby. After a long successful stint at Kicks, Moby simply didn’t fit well in the classic rock mode and lasted only a few months. Management shoved him to traffic to try to get him to leave but he stuck around for several months getting a big paycheck and doing traffic while the “Mission Impossible” theme played behind him. He’s now doing a syndicated morning show heard on country stations in Rome and Athens.

2003-04: Mara & Dunham: This was a quick fix after Moby. The pair was just starting to congeal as a team when CBS pulled the plug on Z93 and switched to Dave.

steve barnes 2007.jpg

2004-06: Barnes & Firfer: Hoping to resurrect the magic of 99X, CBS hired Steve Barnes (right) with CNN’s Holly Firfer but without Leslie & Jimmy, it wasn’t quite the same.

2006-07: Firfer & Orff: This was a stopgap show, which actually did as well, if not better, than the Barnes days.

2008: Zakk Tyler. A complete non starter. Zakk couldn’t hack it and was out after less than ten months.

October, 2008: Tim Orff: Orff came back from a night jock spot to cover mornings for the next 11 months. He is now a night jock at Star 94.

August 17, 2009-November 10, 2011: Jimmy Baron paired with Yvonne Monet.

November 11, 2011– ??? : Steve Craig becomes interim host.

Coincidentally or not, local media planner Roddy Freeman wrote a column this week in his blog about Dave FM’s woes this week.

Join my Facebook fan page and Twitter.

By Rodney Ho, Radio & TV Talk

246 comments Add your comment

pb

November 10th, 2011
11:12 am

What a mess, when you look at history of Z93/ Dave FM. Only show I like now on Dave is Mara at lunchtime… She is funny and doesn’t take herself too seriously.

Citadeldog06

November 10th, 2011
11:13 am

Jake

November 10th, 2011
11:16 am

How does Dave expect a program to succeed when you won’t allow them to do anything that’s interesting to listen to. I like Jimmy and Yvonne, have since 99x, and I listened often. But I think they had their hands tied.

carla

November 10th, 2011
11:20 am

Gee thanks Dave FM…That was the ONLY morning show I could stomach in the car. I liked Jimmy and Yvonne. As long as they keep Mara I guess I’ll listen at lunch.

Extra Z93 info

November 10th, 2011
11:22 am

If you throw in the Top 40 years, you can add Randy Miller (1987-1988) to the “not three years list”. (He left at the very end of 1988, right before Z93 flipped in January of ‘89.) Steve McCoy (1981-1987) was the last morning show to make it more than three years on the station.

juju

November 10th, 2011
11:24 am

That’s a real disappointment. Have always loved Yvonne. She was my only reason for tuning into Dave in the morning.

PS

November 10th, 2011
11:26 am

Gee, thanks, guys. That was the only morning show I could stomach. Would be OK with Steve Craig, though – just don’t think the powers that be would be smart enough to hire him full-time.

ed

November 10th, 2011
11:27 am

whos going to do the big fat fail now? i guess dave fm doing this is one.

jay

November 10th, 2011
11:27 am

Somewhere in the Z93 morning line up was Red Noize. Very congenial and topical…may he rest in peace.

Laura

November 10th, 2011
11:29 am

Atlanta radio lost me a long time ago. Try the Sirius/XM Spectrum channel- sounds alot like Dave but without the annoying commercials.

CKM

November 10th, 2011
11:29 am

What a scary business to be in. I remember a friend in high school (in the 80’s) telling me she was determined to be a disc jockey. I thought that sounded so fun….play the music you liked while others listened to what you had to say about it. Now…not so much. These people get shuffled around more than a deck of cards. Ads for these jobs should say: Must have thick skin (and $$ in the bank for when we inevitably let you go with no warning).

ed

November 10th, 2011
11:33 am

hey dave fm how about firing the zero rez commercials

Dave fm fan

November 10th, 2011
11:34 am

good luck to them, I enjoyed listening to this show. I like the station, but they seem to change to often for the sake of change. This type of music is not going to draw ratings like V103 or Q100, so what. They have a good format and fill a niche market, but I think most people my age (early 40’s) have careers and the only time to hear local radio is during their commute.

Baron Fan

November 10th, 2011
11:34 am

didn’t Jimmy just say this morning that he was hoping he was employed by his 50th birthday (this weekend)? ouch.

Rodney Ho

November 10th, 2011
11:38 am

It took an astounding 29 minutes for someone to reference Sirius/XM in an item about terrestrial radio!

kellyc755

November 10th, 2011
11:39 am

what about Christopher Rude? Do I have him confused with another station? Seems to me he was on for a while with Jules or Jewell?? They had a Southern Bell named Kristie come on on Thurs. or Friday w/news of what was going on for the weekend.

Greaseman

November 10th, 2011
11:41 am

Hey waddle-doodle…hey there hi there ho there welcome to the show there….hi it’s the Grease! Ehhhhh…

I think he is paying to be on some Vietnamese AM radio station in DC now, broadcasting from his basement.

Veronica

November 10th, 2011
11:43 am

Originally back in the early 80’s, didnt Chase and Woodside get pulled off the air after making a comment(song title)/playing a song after a body was found during the missing and murdered children era? Gary McKee was not for DAVE FM but I grew up listening to him and he was funny. The whole Moby thing was not a fit from the beginning but he landed with his own show now. I dont listen to DAVE FM but isnt it more for the type of music than the morning hosts?

Dash Rip Rock

November 10th, 2011
11:43 am

Atlanta radio stations are the worst! Thank God for satellite radio!

Kaley Fornia

November 10th, 2011
11:45 am

I listen to Scott Slade in the mornings and then its off to Sirius/XM for music. Atlanta stations are just bad for music!

Sad Sad Sarah

November 10th, 2011
11:49 am

Okay, Dave FM, your real problem is the fact that there are more commercials than content, and I dislike most of your music selection. If I wanted oldies, I’d listen to 97.1. Jimmy and Yvonne were the only tolerable part of my morning commutes. Now, I’ll just rely on the online traffic maps and plug in the pandora radio….at least it listens to what the listeners actually think.

Good luck, Jimmy and Yvonne! I hope you land somewhere we can hear you soon.

Big Al

November 10th, 2011
11:50 am

Slats just started this week on CBS Classic Rock WNCX in Cleveland. In the past he was at Clear Channel WMMS and CBS WKRK in Cleveland

Cool hand luke

November 10th, 2011
11:51 am

ALL RADIO IS DEAD. Pandora, Amazon Cloud Music player and TUNE IN RADIO (free unlike sirius)…..all apps. Try them. Everything is there, from sports talk to music. And if you need your local stuff, a lot of it is there. But who listens to morning shows anymore.

Marshall Stacks

November 10th, 2011
11:52 am

Liked Dave Marino; good utility jock. And this will be lost on future generations as music moves away from mass broadcasting, but being a good jock was a talent. McKee was a talent; moody but a talent. Doug Tracht invented “shock” radio, but he crossed too many lines. Last I checked, he had an afternoon show back in Jacksonville.

Tolerated Jimmy and Yvonne at best because I didn’t care for the other stations. Oh well. Guess I’ll see how Craig does.

Hopefully the station knows that keeping Mara is why they’re still on the dial.

Chris

November 10th, 2011
11:55 am

Feel bad for the fools who pay for satellite. Internet radio is free, and infinite.

Hey, Veronica...

November 10th, 2011
11:56 am

…it was not Chase and Woodside that got fired for playing “Another one Bites the Dust’ regarding the child murders – that was another duo that was 3-5 years before them…

Ned Puddleman

November 10th, 2011
11:57 am

DaveFM? What a stupid name. Z93 was a lot better. No wonder these marketing masterminds have the station in the toilet.

joe

November 10th, 2011
12:00 pm

Steve C is one of the best DJs I’ve ever heard…his knowledge of all things music is second to none. However, since Dave isn’t all Alternative, not sure if he will fit things to a T…but willing to give him a listen and see how entertaining a morning show he can deliver. More humor, more great songs, less zero rez commercials.

Kitster

November 10th, 2011
12:02 pm

Rude was on 96Rock in the early 90’s. I went to college with Kristy (from Cumming) and she was as cute as she was charming.

Zoe

November 10th, 2011
12:03 pm

How sad. Bad enough that the station’s name is insipid, but making it worse by letting two likeable hosts go? Re-thing management techniques.

Stan Drulia

November 10th, 2011
12:04 pm

I remember reading, literally days before Baron got this job at Dave, that after three years of being unemployed he was starting a one-night-a-week trivia hosting job at a Mellow Mushroom. Man, that’s gotta suck. I’ve always thought Jimmy Baron was one of those annoying guys who thinks they are this cool hip dude but are actually a total dud.

Paul

November 10th, 2011
12:04 pm

Personally, I think sending Mr. Baron on his way was long overdue. I never like hearing that someone has lost their job, as I have been there, but this is his pattern. He can hold it together for a couple of years, and then his true nature comes out. I have been really put off by him since the first day of school this year when in a bit of “comedy” he humiliated a young kid on his first day of school. Certainly the parents need to be held to account, but what kind of man thinks it is okay to pick on someone, in public, who has absolutely no way to defend himself.

I like Yvonne Monet quite a bit, and will miss her in the morning. In that respect, I think Dave FM made a mistake, but may not have had a choice because of contracts. I was always a fan of Holly Pfirfer, and thought she and Mara Davis were the best talent at the station.

KenneMa

November 10th, 2011
12:05 pm

I really liked Yvonne and Jimmy was OK. I found myself listening to their morning show more and more. Hmmm…I have to wonder, could Melissa Carter be thinking of making a comeback?? Craig & Carter?? I do like Steve Craig too. There has to be some morning formula for adults who don’t want to hear about last night’s drinking binge. a little celeb gossip, a bit of politics, some local flavor….

Sid Vicious

November 10th, 2011
12:06 pm

Not everyone has the money to pay for Sirius or whatever else may be available. Internet in my car? You people must be joking. The only real thing to listen to is music CD’s. If I could play vinyl records in my car I would. BTW: Fred Toucher was the best morning show host in Atlanta ever as well as Steve Craig’s “House of Retro-Pleasure” as the best jockey program allowed.

VickieLocke

November 10th, 2011
12:09 pm

Good, I always HATED Jimmy Baron. Now I might actually listen to the morning drive show.

snottrocket

November 10th, 2011
12:15 pm

I remember Slats when he was on WDIZ in Orlando between 93-94. Here’s the latest on him:http://cflradio.net/slats_tim_guinane_bio.htm

Michael

November 10th, 2011
12:18 pm

Why in heaven’s name would they have kept Crash – The walking dysfunction?

godoggo

November 10th, 2011
12:18 pm

I like them both…….I will say, im not gonna miss Baron’s “Zero Rez” commercials….OMG ? Monet’s a great tennis player and will surely have a gig somewhere with that…..It’s a tough biz….i have family in it and it’s a sketchy time for all in Radio…..

I will say, i enjoyed them more than that High School morning show over @ Q100……could it be anymore plastic ?……im not a hater, just too much drama over nothing of real value.

Clint

November 10th, 2011
12:22 pm

Dave’s real problem is that they play U2 and The Police about a combined 30 times a day. They should also stop playing most 80s music. I love that they play new songs, but I change the station everytime U2, The Police, or junk like that comes on.

Teri

November 10th, 2011
12:23 pm

Should have kept Dave Marino and Katie Kylie!

dood

November 10th, 2011
12:23 pm

Todays big fat fail: Dave FM Management – change for the sake of change is what it looks like to me. This format will never be the Q100 top forty, so deal with it.
This sucks…at least NPR has stayed consistent.

Frank Gerber

November 10th, 2011
12:23 pm

I have a suggestion: less talk, more MUSIC!

Marty

November 10th, 2011
12:23 pm

It was Ross and Wilson that played “Another Bites The Dust”. I now feel very old.

JustinM

November 10th, 2011
12:24 pm

Star94 makes me feel like I’m in the Mommy Brigade, and I cannot stand Bert or Jeff on The Bert Show. Jimmy and Yvonne were fun and entertaining. I guess I’ll need to switch to country or start paying for XM again.

Lisa Rose

November 10th, 2011
12:31 pm

Here’s the poop, as I am also a former 99X employee, I have suggestions (of course): Dave needs to pick the pace in their music, really slowing down to less than Adult Alternative!! Second, let Steve program his own show like he did as mid-day host at 99X, that allowed him to really rock that slot. If they give him the room, he could bring some glory to the morning show and make it permanent. Give him the full time slot 6-10 like other stations, don’t knock it down, stay in the game.

Andi L

November 10th, 2011
12:31 pm

Dave fm just lost a faithful morning listener!

fedupw/thestatusquo

November 10th, 2011
12:33 pm

Drop the Dave FM crap and bring back Z93 along with the Classic Rock for us old farts. We do patronize the sponsors you know. Dave FM is lame as hell. I must be the only listener who can’t stand Mara. Her voice is annoying, don’t like her cheesy comments and she’s butt ugly to boot. Thats why I listen to the River at work. Bring back the old Z93 format and I will consider coming back too.

seemore's mom

November 10th, 2011
12:35 pm

Jimmy and Yvonne, I’m gone too. Bad move.
Wish Jimmy well in his future endeavors.

C

November 10th, 2011
12:35 pm

Bring Toucher and Rich back to Atlanta!

Atlanta Native 50+

November 10th, 2011
12:37 pm

Jimmy, why don’t we start our own Jewish-rock station as a counter to the plethora of Christian stations along the dial? Now THAT would be an Atlanta original. No kidding, let’s do it! The advertising possibilities are enormous, plus we’d get that whole, burgeoning bunch of Christian folks who support Israel. Or, a least host a pilot program to see how it shakes out.