The summer months were kind to Atlanta top 40 and hip-hop stations, tougher on the rock and country stations.
Let’s start with the good news:
- Soft rock B98.5 started adding newer songs in its rotation for the first time in its history in the spring. Ratings jumped 50 percent from March to September, from a 4 share to a 6 share, ranking fourth overall in September. Its second-place 7.3 rating among 25 to 54 year olds in September is its best monthly showing (not counting Christmas) in two years. It even beat perennial leader V-103 in mid-days among 25 to 54 year olds in September.
- Q100’s The Bert Show, which recently added new cast member Kristin Klingshirn, had its best showings in the past three years in August and September. Among 18 to 34 year olds, the morning show drew an impressive 15.9 share, behind only Frank & Wanda, and was double-digits for the first time among 25 to 54 year olds the past two months.