Given all the hype over the past months, “The X Factor” debut last night didn’t exactly blow anybody away: 12.5 million viewers and a 4.4 share among 18 to 49 year olds. (Those are early numbers. Finals should be out soon and I will update with those.)
In this day and age, those are excellent numbers, but “Idol” first episodes still draw around 26 to 28 million viewers.
“Criminal Minds” on CBS and “Modern Family” on ABC drew more viewers and “Modern Family” eclipsed “X Factor” among 18 to 49 year olds with a huge 6.0 rating.
Competition tonight will be just as tough for night two.
I have no clue what Fox executives were expecting but personally, I would have predicted 18 to 20 million and at least a 6 share 18-49.
The over-arching question has always been: do we need an “Idol” clone all that badly? And sure, there are differences, but the differences have been usurped by other shows. The different age groups? See “America’s Got Talent.” Coaches? See “The Voice.” Simon and Paula? Vintage “Idol.” Hey, even Nicole Scherzinger is recycled from “The Sing Off.” L.A. Reid and host Steve Jones are “new” but otherwise, “X Factor” may have a hard time drawing the types of people who like these shows but have committed to others.
We’ll see if the numbers stabilize, drop or possibly climb. That’s not out of the question though I figure most folks who know about “X Factor” know about it by now.
In other ratings news last night, “Up All Night” struggled a bit transitioning to 8 p.m. but 6 million and a 2.3 18-49 rating for NBC is not godawful. “Free Agents” starring Hank Azaria, though, may be the first show canceled this year, pulling in just 3.9 million viewers and a mere 1.2 rating 18-49.
ABC should be happy. Besides the monstrous numbers for “Modern Family,” lead-in “The Middle” drew a series high 9.6 million (3.0 18-49).
The new ABC show “Revenge” opened with promise after “Modern Family” with 11.4 million and a 3.4 18-49 rating. CBS’s “CSI” with new cast member Ted Danson pulled in 12.6 million (down from 14.7 million a year ago) and a 3.1 18-49 rating. “Survivor,” in its second episode of the season, is losing steam against tough competition, drawing 10.3 million, 3.4 18-49 rating.
The CW’s “America’s Next Top Model,” despite an all-star crew, is fading fast. It drew a mere 1.6 million and 0.7 18-49.
- Also, coverage of the East Rutherford, N.J. “Idol” cattle call has been pitiful. I can’t find an estimate of turnout anywhere!