Pandora, the popular music site around that is very close to a replacement for traditional radio for millions out there, has decided to drop its 40-hour-a-month limit for free usage on its ad-supported site.
In the past, Pandora would limit free listening to 40 hours a month. Now, it’s 320 hours, which is a rather generous 80 hours a week. In other words, that’s practically unlimited.
Previously, if you wanted unlimited listening, you’d have to subscribe for a rather modest $36 a year and you’d get no ads to boot. You can still do that now and get no ads.
The service, which blossomed the past couple of years as an app on mobile phones, has faced more competition than ever from the likes of Spotify, Mog and Google Music Beta.
Pandora has also overhauled its website, speeding up the interface. Each station now has its own URL, making it easier to share on Facebook and the like. Coincidentally (or not), Facebook is expected to launch its own music service soon.
Pandora in July reported 100 million registered users and 36 million monthly active users.