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99X moves again, this time to 98.9

99x logo 2011

We can now call 99X the migrant radio station. It just keeps wandering around.

Cumulus Media, which owns the rock station, plans to moves the signal to 98.9 from 99.1. In a press release, management explained that 98.9 is a much better signal than 99.1, which has been its home for just three months.

The move 99.1 to 98.9 will take place overnight this Thursday morning, September 15th, between 2 and 4 a.m. We’ll know then how much better the signal is.

99X has lost more than half its audience since its move from 97.9 to 99.1 because 99.1 does not cover metro Atlanta nearly as well as 97.9. Its cumulative weekly audience at 97.9 in June was 218,600, according to Arbitron. By August at 99.1, it had fallen to 104,000.

97.9 has since become Journey, pop hits from the 1980s and 1990s and is now generating 176,900 listeners after just a few weeks on the air.

Back in its heyday, 99X was at 99.7, a very strong 100,000 watt signal and would frequently draw more than 400,0o0 listeners a week. The alternative rock station lived there from 1992 to early 2008, when top 40 station Q100 moved from 100.5 to 99.7 and 99X was taken off the FM airwaves and moved online only. Two years later, Cumulus brought 99X back at 97.9, a relatively weak signal. But at least it was back on the FM dial.

For you radio geeks, this is the coverage map for 99.1, which is a mere 99 watts.

W256BO_FX_LU

Here’s the proposed coverage area of the 250-watt 98.9, according to radio-locator.com, which is comparable to 97.9. (Thanks, Derek for that link!)

W256BO_FX_CU

Here’s the map for 97.9, which indeed appears identical:

W250BC_FX_LU

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67 comments Add your comment

Annie

September 12th, 2011
10:12 am

We live in Marietta and have trouble picking up 99.1 on our car radios. We had no trouble picking up 97.9, and I hope 98.9 will have better coverage. We don’t have tv right now, so we listen on an alarm clock at home, and have transitioned to 92.9 because we just can’t pick up 99X! =(

Derek

September 12th, 2011
10:25 am

That’s because the map you posted is for 99.1FM…the 98.9 map is here: http://www.radio-locator.com/cgi-bin/pat?call=W256BO&service=FX&status=C&hours=U and is more like 97.9’s map.

jarvis

September 12th, 2011
10:32 am

Annie, are you writing from 1987?

Ron Burgundy

September 12th, 2011
10:44 am

99X should make a signal move to Douchbagville!

Tony

September 12th, 2011
10:45 am

You know, either have 99X, or don’t. There is enough overlap between formats in this town to make a decent signal available for something a little different. For my, 96.1 skews too hard and 92.9 is too soft. I listen to 99X on my iPod Touch on the stereo at home, and I like the mix. But I can’t pick it up in my car. I can, however, pick up any number of R&B stations, stations playing hits from the 70s and 80s, etc. If you’re going to keep jerking listeners around by sliding their station up and down the dial, then ditch it. Otherwise, give it a decent signal and leave it there. This is a lesson in how to half-a– a radio station.

Ron Burgundy

September 12th, 2011
10:47 am

I know how you feel Annie. I have trouble getting the signal too. When I pushin the radio button and the red line just shoots around the dial its frustrating. I just listen to my 8 tracks now. Sometimes we all sit around the radio on Saturday nights to hear the Gene Autry special, but alas 99x is never picked up.

Ed Sullivan

September 12th, 2011
10:55 am

I feel your pain, Annie. My show was cancelled a few weeks ago after 23 years on CBS. We finally got color, but those darn kids and their loud rock music are just too much for our audience. I hope you’re able to tune your superheterodyne radio just right and get the Beautiful Music of Warm 99X very soon.

Fault

September 12th, 2011
10:59 am

I will say it again…it was 99x fault that they died the horrible death. Rap music killed the radio star!!!

EarlyCuyler

September 12th, 2011
11:12 am

Hey Annie, I got an old reel to reel machine I’m not using anymore.

Ted

September 12th, 2011
11:13 am

Cumulus cares about 99X about as much as they care about their employees.
99X has a chance to actually be a good station if that collection of corporate morons would actually get behind it. Drop Rock100, no ones listens to classic rock. Put 99X on 100.5 and get behind your product.

RockPhan

September 12th, 2011
11:23 am

Oddly enough, 98.9 is being used by a classic hits station started last year in Carrollton. What’s the deal there?

RockPhan

September 12th, 2011
11:24 am

Wayne stuck in AL

September 12th, 2011
11:29 am

Rock & roll is dead, killed by the thugs in the hood and girls with squeally voices that have to use autotune.

Lynn

September 12th, 2011
11:34 am

That’s it! I’m breaking out the cassette tapes. EarlyCuyler, do you also have a dual cassette deck? I’ll make you a mix tape.

Annie from 1987

September 12th, 2011
11:36 am

Yes. Please send me some technology….

dave

September 12th, 2011
11:44 am

Does anyone really care? The radio stations in this city are so awful.

Stephen Duane Barnes

September 12th, 2011
11:46 am

99X went downhill the second I left to make big budget pictures in Hollywood, If you say anything the the contrary, I’ll sue you.

Georgia

September 12th, 2011
11:55 am

99x lost me as a listener when they came back on the air because they dont have a morning show and they soften the playlist. Frankly their play list is no different than star 94 now. I miss the old 99x and the the new morning X

Junior Samples

September 12th, 2011
11:55 am

We’ve got plenty of cars on the lot with radios. Just call BR-549.

SamE

September 12th, 2011
12:04 pm

I vote this blog “Funniest” (so far) you people sure know how to make a girl smile! (i freakin love this town)

Al

September 12th, 2011
12:17 pm

What happened to WGST’s translator, W222AG?

Captain Back Acne

September 12th, 2011
12:30 pm

Did someone mention me? Have you seen me on TV lately? Have you seen my award-winning show “High Rise”? It’s okay, nobody else has seen it either.

Bilbo

September 12th, 2011
12:51 pm

My transistor radio still works fine.

Shawn

September 12th, 2011
12:52 pm

Commercial radio is dying if not already dead. Jumping 99x around like this is proof enough. I left commercial radio 10 years ago and never looked back. Satellite radio and ipods are the way to go if you want to truly be entertained. People are tired of DJs and morning shows that think they are funny when they are not. I prefer my radio to output music with little DJ banter and ZERO commercials. 99x and all other commercial stations can go extinct for all I care. They are no longer relevant or needed.

joe

September 12th, 2011
12:53 pm

What is this “radio” you people speak of? In my country, we communicate via drum beats, which are cow hides stretched over an old water buckets and our horn is a hollowed out elephant tusk Two beats for yes, one beat for no.

TC

September 12th, 2011
12:56 pm

You’re right. Both maps look the same

jc

September 12th, 2011
1:06 pm

I put satellite radio in my car eight years ago and haven’t listened to an Atlanta radio station since. The local stations sucked when I made the switch and they’ve apparently gotten worse.

MM

September 12th, 2011
1:23 pm

Rodney,

Try this for the 98.9 map. The link you posted above, along with the image, is for 99.1.

http://www.radio-locator.com/cgi-bin/pat?call=W256BO&service=FX&status=C&hours=U

Azamat

September 12th, 2011
1:23 pm

Annie has Clock Radio? She would be prized specimen for wife in my village.

OldRocker

September 12th, 2011
1:30 pm

Atlanta radio sucks period. Rock is gone. If you don’t like booty music or even Hispanic, you’re out of luck. I have to listen to streams of rock stations out of Chattanooga and SC to get reasonably decent music……..

Samuel Morse

September 12th, 2011
2:25 pm

dot, dash, dot, dot, dash, dash, dot, dash, dash, dot, dot, dot……..

Stone

September 12th, 2011
2:41 pm

If you using Chattanooga as a destination for music you must really like garbage music

Tito Bandito

September 12th, 2011
2:53 pm

Can Annie please transition to a city that does not have internet access. This would avoid me having to read her comments.

Sarah

September 12th, 2011
3:01 pm

I usually just leave my car’s radio set at 90.1, personally.

RabbitEar Annie

September 12th, 2011
3:12 pm

All of you have made me really feel bad. That’s it. I’m never dialing into the internet again.

Raisin Toast Fanatic

September 12th, 2011
3:17 pm

Who cares about terrestrial radio?

I’m SO HAPPY I don’t have to listen to the “morning zany DJs” and what passes for radio stations anymore, which is basically just an automated playlist.

I listen to an UNCENSORED morning show on XM radio (Opie and Anthony) along with any genre of music I want to, 24hrs a day, with no reception problems.

PS: Atlanta music used to be better, but gone are the days of Z93 with The Greaseman, cool Atlanta top 40/pop stations, and much more. What a shame.

Yum

September 12th, 2011
3:19 pm

All you need on the radio in this town is 1690 AM, WMLB. GREATEST STATION EVER.

Anti- Ed

September 12th, 2011
3:47 pm

Sullivan, you still listen to radio and care enough to post about it? Annies not the one with the problem.

anon

September 12th, 2011
3:47 pm

88.5 and 91.1 are the only two stations in Atlanta worth listening to.

Voice Of Reason

September 12th, 2011
3:49 pm

People still listen to the radio?

I thought that is why we bought I-Pods so we don’t have to listen to what some 50 year old woman program manager thinks we should listen too. There are no annoying DJ’s and no commercials on my I-Pod….that alone is the reason I gave up radio years ago! I listen to what I want…when I want.. I am also lucky enough to have a Ford SYNC system to just speak my selections and my I-Pod plays them. I couldn’t tell you the last time I listened to the radio in the car.

Jeffrey

September 12th, 2011
4:08 pm

Can you say Sirius/XM?

Road Scholar

September 12th, 2011
4:27 pm

Do ya think the drop in the market share is the result of their play list? Constant DJ changes?

Pat

September 12th, 2011
4:36 pm

The 2 maps do appear to be identical except the bottom map has more distinct county lines

lankyofficelad

September 12th, 2011
4:37 pm

The application for W256BO says that it is going to be diplexed on W250BC, so it should have the same pattern. They also used the acutal pattern to get out of an interference issue. Might want to do some digging at the FCC CDBS, lots of information on moves can be found there.

Susan

September 12th, 2011
5:14 pm

Atlanta has never had a good rock station. Sirius/XM has some decent stations, but who wants to listen to a radio station that craps out every time you go under an overpass, drive by a tree or get near a power line? iPod is the only way to go.

Annie who was a toddler in 1987

September 12th, 2011
5:16 pm

Please, it’s not that I don’t have cable by choice. I just got married and moved in with my husband, and he’s “been too busy renovating the house to get cable”. Translation: he’s so cheap that he didn’t have heat this winter while he was rebuilding the HVAC, so cable is considered a luxury to him; heaven forbid I demand a DVR. He also tore out all the cable wiring under the house when we were redoing the kitchen and hasn’t replaced it yet because we’ve been renovating other things.

We’re young enough not to have a “stereo system” with a CD player or anything antiquated like that. It’s been bearable because the fall tv season hasn’t started yet and because we like listening to Braves games on the radio. (Get me my cane, and you kids get off my lawn!) In the meantime, thank god for the internet and my iPad. And I can’t wait until I only have to listen to the radio on my commute and not as my primary form of home entertainment, believe me!

james

September 12th, 2011
5:24 pm

living in Rome sucks! All you get to hear is racist right wing morning radio and horrible music on 104.9 the rebel.

CCATL

September 12th, 2011
5:50 pm

Georgia, I too miss the new morning X. It was one of the few morning shows I’ve ever liked. I prefer that 99x doesn’t have a morning show. When 92.9 gets on my nerves I flip over too 99x hoping to hear a song. While their playlist may be watered down a bit it is still 1000 times better than the pop crap on Star94 or Q100.

Samuel Crampons

September 12th, 2011
6:28 pm

88.5, 90.1, or 91.1. Everything else is mindless payola garbage trying to sell you s–t.

Alan

September 12th, 2011
6:32 pm

When 99X went off the air, I switched to Sirius. I liked it enough that I removed my ugly FM antenna. Better music than Atlanta currently has, no commercials, consistent nationwide, and smoother car. Now if they’d just fire Madison…