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Atlanta loses more than 100,000 households with TVs, according to Nielsen

Atlanta has the fewest households with TVs in at least five years, according to Nielsen. PHOTO CREDIT: Associated Press

Atlanta has the fewest households with TVs in at least five years, according to Nielsen. PHOTO CREDIT: Associated Press

More than 100,000 households disappeared from metro Atlanta’s population which owns TVs this past year, according to the latest Nielsen estimates. This caused the city to lose a spot in the Nielsen rankings to No. 9, falling behind Washington D.C. for the first time since 2006-07.

In 2011-12, metro Atlanta had 2,292,640 TV households, according to Nielsen. That’s the fewest in at least five years.

Eight out of the top 10 markets lost TV households. Only Los Angeles (No. 2) and Houston (No. 10) gained TV households.

The one-year drop in Atlanta was 4.8 percent, the sharpest fall in the top 10 markets.

A year earlier, all markets in the top 10 saw growth in TV households.

More people are dumping TVs in favor of using the Web and mobile devices for TV entertainment.  Plus, with the faltering economy, there are fewer households overall as people are living with family members and foreclosed homes sit empty.

Brad Adgate, a director of for Research Horizon Media in New York, said younger folks may not even bother buying a TV as they enter college or the workplace.  He said markets with younger, tech-friendly populations such as Austin saw the biggest dropoffs.

“It’s not that they’re not watching video content,” Adgate said. “They’re watching it on different platforms.”

Here are the changes the past five years for metro Atlanta

2006-07: 2,205,510

2007-08: 2,310,490

2008-09: 2,369,780

2009-10: 2,387,520

2010-11: 2,407,080

2011-12: 2,292,640

Here are the top 10 markets for 2011-12

Rank. Metro area. # of TV households (change year over year)

1. New York  7,387,810 (-127,520)

2. Los Angeles 5,569,780 (+2,880)

3. Chicago 3,493,480 (-9,130)

4. Philadelphia 2,993,370 (-22,450)

5. Dallas-Ft. Worth 2,571,310 (-33,320)

6. San Francisco/Oakland/San Jose 2,506,510 (-17,010)

7. Boston 2,379,690 (-80,600)

8. Washington D.C. 2,360,180 (-29,530)

9. Atlanta 2,292,640 (-114,440)

10. Houston 2,185,260 (+8,040)

SOURCE: Nielsen Media Research

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By Rodney Ho, rho@ajc.com, AJCRadioTV blog

12 comments Add your comment

Scott

August 31st, 2011
10:17 am

With the technological advances out there, it appears as those Nielsen will have to tweek the way they calculate their rankings. Their current system is obviously outdated.

All I'm Saying Is....

August 31st, 2011
10:23 am

Question is what is the % decline for ATL compared to other markets? As the table shows, NYC, Chicago, Philly, DFW, San Francisco, Boston, and DC all show total declines in TV Homes with only Houston and LA rising from 2011-2012. I could do the math and answer my own question but I have to go back to work. Back to you Rodney.

Rodney Ho

August 31st, 2011
10:28 am

Thank you @All I’m Saying Is… The drop is 4.8 percent, the largest in the top 10 markets.

Clarence Carter

August 31st, 2011
11:01 am

Well, maybe if there was something worthwhile to watch on those tv’s then maybe there wouldn’t be a drop…I’m just saying!

Jack McFarland

August 31st, 2011
11:53 am

But it is not just that there is nothing on t.v., but the commercials are annoying. I dvr everything, so that I can fast forward through them. Plus, people aren’t at home to watch t.v. at a set time. I know that I do most of my t.v. watching on the weekends when nothing is on (thank god football is starting back up this weekend).

Jay

August 31st, 2011
3:14 pm

I was just thinking what do the people of ATL do …watch TV

check more out at http://www.thajayspot.com for more exclusive content on the NIELSEN issue add us to your favorits and bookmark us…

jlkjljk

August 31st, 2011
7:44 pm

Maybe this will cause the cable and satellite companies to realize they’re pricing themselves out of the market. The CEO of Dish has publicly stated he’s concerned that’s happening, but surely the rest aren’t so clueless. Continually adding shopping & religious channels (which pay the carriers) and other junk and then raising rates looks like it’s finally backfiring.

I never even bothered with pay television until I was almost 35. I’ve paid for 8 years now, and I’m almost at the point where I’m going to dump it. I have friends who have recently.

Eric

September 1st, 2011
1:25 am

I’ve never been a “Nielsen Family”… and don’t know of anyone else that has. I feel that Nielsen’s ratings system is very much flawed and out-dated… and not all that it’s cracked up to be. I’m not a cable or satellite subscriber either.

I do recall reading on Nielsen’s web-site several years ago about the media research company having a policy of asking for confidentiality from participating families. As for being a “Nielsen Family”… if I understand this correctly, you cannot volunteer to participate… you have to be invited to participate.

In this day and age… it seems that we’re witnessing good, quality, ground-breaking, and worth-while shows being phased out and dismantled… in order to accomodate bad, trashy, unpopular, and unwatchable shows. Notable example being the recent cancellations of ABC daytime soaps ‘All My Children’ and ‘One Life to Live’, as well as the recently canceled CBS/P&G soaps ‘Guiding Light’ and ‘As the World Turns’.

With Nielsen being out-dated and flawed… I’m not so sure that DVR viewership is taken into consieration. Along with the arena of “old media”… Nielsen has yet to include the arena of “new media”.

[...] in a related story out of the Atlanta market….Atlanta loses more than 100,000 households with TVs, according to Nielsen.  Rodney Ho at AJC reports this caused the city [...]

lance

September 1st, 2011
9:01 am

Eric I agree with you on Nielsen’s research being out-dated and flawed. I dont know any Nielsen Family, or have been one. Those ABC daytime dramas will move online and other platforms in 2012, and for the daytime soaps. If ones DVR the soaps the show must be watched in 24hours for the rating to be accounted. If you DVR a primetime show it has be watched within 7 days to be accounted from Nielsen.

Again the research and methods are flawed, and how can anybody believe what’s distributed from them. It 2011, and technology has changed, so should Nielsen method of find out who’s watching and etc. A major overhaul needs to be done, ASAP!

Goldie McJohn

September 1st, 2011
3:40 pm

I know more than a few people that have disconnected from TV entirely – - No more $150
cable or satellite bills to pay every month. There is a lot of content on the internet that is accessible for free, hulu. etc. not to mention peer to peer file sharing.

[...] in a related story out of the Atlanta market….Atlanta loses more than 100,000 households with TVs, according to Nielsen.  Rodney Ho at AJC reports this caused the city [...]