More than 100,000 households disappeared from metro Atlanta’s population which owns TVs this past year, according to the latest Nielsen estimates. This caused the city to lose a spot in the Nielsen rankings to No. 9, falling behind Washington D.C. for the first time since 2006-07.
In 2011-12, metro Atlanta had 2,292,640 TV households, according to Nielsen. That’s the fewest in at least five years.
Eight out of the top 10 markets lost TV households. Only Los Angeles (No. 2) and Houston (No. 10) gained TV households.
The one-year drop in Atlanta was 4.8 percent, the sharpest fall in the top 10 markets.
A year earlier, all markets in the top 10 saw growth in TV households.
More people are dumping TVs in favor of using the Web and mobile devices for TV entertainment. Plus, with the faltering economy, there are fewer households overall as people are living with family members and foreclosed homes sit empty.
Brad Adgate, a director of for Research Horizon Media in New York, said younger folks may not even bother buying a TV as they enter college or the workplace. He said markets with younger, tech-friendly populations such as Austin saw the biggest dropoffs.
“It’s not that they’re not watching video content,” Adgate said. “They’re watching it on different platforms.”
Here are the changes the past five years for metro Atlanta
Here are the top 10 markets for 2011-12
Rank. Metro area. # of TV households (change year over year)
1. New York 7,387,810 (-127,520)
2. Los Angeles 5,569,780 (+2,880)
3. Chicago 3,493,480 (-9,130)
4. Philadelphia 2,993,370 (-22,450)
5. Dallas-Ft. Worth 2,571,310 (-33,320)
6. San Francisco/Oakland/San Jose 2,506,510 (-17,010)
7. Boston 2,379,690 (-80,600)
8. Washington D.C. 2,360,180 (-29,530)
9. Atlanta 2,292,640 (-114,440)
10. Houston 2,185,260 (+8,040)
SOURCE: Nielsen Media Research
By Rodney Ho, firstname.lastname@example.org, AJCRadioTV blog