Atlanta-based Weather Channel had a record-breaking deluge of viewers the past few days thanks to Hurricane Irene, which tortured the East Coast up into New England over the weekend.
At its peak, according to the New York Times, the station generated more than 4 million viewers on Saturday as the hurricane hit land in North Carolina. That’s the most viewers at any one moment in the network’s long history. It also had its best ever day on Saturday in ratings.
TVNewser provided Saturday’s figures for the Weather Channel vs. the other news networks.
Here are the numbers for Total Day viewing on Saturday (6am-2am)
On Sunday, Fox News full day beat the Weather Channel 1.37 million to 1.29 million. CNN had 1.24 million viewers.