So goodbye, Muse and Nirvana. Hello Keith Urban and Carrie Underwood!
Leslie Fram has gone country.
Fram, who was part of the seminal Morning X team in Atlanta during 99X’s rock heyday and ran the shop there for much of that time, has found a new job: senior vice president of music strategy at CMT.
Fram was most recently the program director at 101.9/WRXP-FM, the rock station in New York City, which is switching to a news format.
In the 1990s, she worked closely with current CMT president Brian Phillips, who was her boss at 99X. So it’s a reunion for those two. She starts Sept. 1.
She didn’t waste much time between jobs. Her unemployment will end up lasting barely six weeks.
What does she know about country music? I have no idea. I tried to reach her via phone and text. No response yet. Ditto with Phillips, who is out ill, a spokeswoman emailed to me.
“Leslie Fram is beloved throughout the entire industry,” said Philips in the press release. “Everyone knows of her hard-driving passion for music, her unyielding integrity and her relentless work ethic. I have always believed that Leslie, in her soul, ‘belonged’ at MTV Networks, and she’s finally here! Rolling Stone just named Nashville as the town with America’s ‘Best Music Scene’, and Leslie can single-handedly help us retain the title. She will lead the team, embrace the CMT culture, discover new stars and provide all of our artists with imaginative opportunities.”
“Leslie has a great ear for any kind of music,” said Jimmy Baron, her former Morning X cohort. “Just because her career has been alternative music, the reality is she knows the business and she knows how artists are developed and how artists are marketed.”
[UPDATE: 8/17 Fram didn't get back to me but she did post this on her Facebook page:
By Rodney Ho, firstname.lastname@example.org, AJCRadioTV blog