After just one season on air, “Say Yes to the Dress: Atlanta” has already created a spinoff: “Say Yes to the Dress: Bridesmaids.”
The timing is good given that the recent film “Bridesmaids” has created plenty of buzz. The shows will air back to back starting this Friday, with the second season of “Atlanta” debuting at 9 p.m. with two back-to-back episodes, then “Bridesmaids” at 10 p.m.
Both are shot at Bridals by Lori, the Atlanta bridal shop owned by Lori Allen. She said the spinoff was happenstance. The producers happened to hear a commotion on the bridesmaid floor while shooting the regular version and the idea came up to do a show on that aspect of wedding planning as well.
The appeal of the original show is the conflicts, usually between the bride and her family members, typically the mom, over what dress to purchase. There are budgetary considerations. There are style considerations. Bridals by Lori employees often have to play diplomat and therapist, as well as sales people.
With the bridesmaids, the complications are comparable. In the first episode, one picky bride brings in nine of her 15 bridesmaids from Houston to find a dress for them. She budgets it at $500 per dress, though some bridesmaids balk at the cost. She doesn’t care, saying the $500 number was in an email. Another bride clashes with her bride of honor, Melissa, trading insults and very different fashion opinions.
“Say Yes to the Dress: Atlanta” is already a spinoff of the original New York version. It pulled in good ratings for TLC on Friday nights last year and quickly got a renewal. How confident is TLC with the show? The network has already started prepping for a third season of “Say Yes to the Dress: Atlanta.”
Allen said tourists and wannabes now traipse through the showroom and take pictures, but traffic hasn’t been so heavy as to detract from the business at hand: selling dresses.
By Rodney Ho, email@example.com, AJCRadioTV blog