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104.7/The Fish moves afternoon host Dan Ratcliffe to new off-air position

Dan Ratcliffe in 2010. CREDIT: Rodney Ho/

Dan Ratcliffe in 2010. CREDIT: Rodney Ho/

In its first on-air move since its inception in 2000, Christian pop station 104.7/The Fish has hired a new afternoon host, moving long-time on-air personality Dan Ratcliffe to an off-air post.

According to a memo sent to staff by program director Mike Blakemore, Ratcliffe takes on a “new department head position as Creative Services Director for Salem Atlanta. He will be taking his creative and production talents to a new level overseeing production for all stations, including web streaming. He will also, over time, be overseeing the digital and social media platforms for all the Atlanta properties. Dan’s voice and production skills are unmatched in this market. This is a huge step for him and we are very excited to have someone of Dan’s caliber to be heading up this critically important initiative.”

Ratcliffe will be replaced in late July or early August by Beth Bacall, who is currently on Star 99.1, a Christian station in the New York/New Jersey area.

Here is Blakemore’s take on her (and CCM in the music world means  Contemporary Christian Music):

She is a legend in the CCM world as a top notch talent, specializing in communicating with our target demo in a way that no one else can.  She also is the proprietor of “She Prep” a service that radio personalities all over the world use to better connect with women on the air.  Beth travels the country working and heading several CMB [Christian Music Broadcasters] and GMA [Gospel Music Association] events, and even provides talent coaching for many shows.  Having her on our team focused on afternoon drive is a huge win for Salem Atlanta

The Fish is one of the most popular Christian contemporary stations in the country and has been a steady performer over the past 11 years in Atlanta. It draws nearly 600,000 listeners a week and is frequently ranked in the top 10 among 25 to 54 year old listeners. It has also had the most stable line-up of any radio station in town, with the same morning, mid-day and afternoon hosts since its inception.

Blakemore later added this in a follow-up email to me:

With four stations, our production and social media needs have evolved to the point that we needed one dedicated person to head that new department. Dan’s skill set perfectly matched that need. That left a hole in afternoon drive and Beth was our number one choice for the job. In my opinion she is at a talent level few have seen in this industry and I have every expectation she will be a game changer during Atlanta’s afternoon drive.

Here’s the story I wrote a year ago on its tenth anniversary.

Join my Facebook fan page and Twitter.

By Rodney Ho,, AJCRadioTV blog

28 comments Add your comment


June 30th, 2011
9:29 am

Why does AJC support hate-radio?

Ignore the Troll

June 30th, 2011
11:34 am

Press the [ IGNORE ] button on your radio dial.

Wayne stuck in AL

June 30th, 2011
11:56 am

I find it ironic a Christian station ownership would be named Salem…after all, wasn’t that where the witch-burning “trials” were held?

Twin Peaks

June 30th, 2011
12:48 pm

they need to sign Howard


June 30th, 2011
12:55 pm

I have a feeling that the management at 104.7 has such confidence in their on-air personalities, that they’re not really listening to them anymore. I find the male host of the morning show to be quite inappropriate almost every morning. We enjoy the music, but his behavior is unacceptable. He needs to learn a bit more about how to behave and treat others with a more “Christian” attitude.

Ron Swoboda

June 30th, 2011
1:00 pm

Hello omgwtflolbbq, just who is it that The Fish hates?? I suppose you are implying that if someone disagrees with you, or even offends you, that they “hate” you?? If so, then yes, a whole world of people do hate you.

Sharon Jones

June 30th, 2011
1:03 pm

They need to replace Kevin and Taylor.


June 30th, 2011
1:27 pm

The continued steady performance of 104.7 is heart-warming given we are located in the gay capital of the south, where tolerance is expected but NEVER given.


June 30th, 2011
1:29 pm

It’s not hate-radio, it’s love-radio…as in “Love one another, as I have loved you.”

jim martin

June 30th, 2011
1:34 pm

Way to go FISH. Great guy; he will do well. Kevin and Taylor rock. I’m not sure where any detractors are coming from. Lets compare Kevin and taylor to, say, Boortz, and ask ourselves..who is just more enjoyable to listen to, who makes the day better, who are you not concerned to have your 10 year odl overhear? If those detractors do have an issue, just contact Salem and express your concern..of course, they will need proof, which I believe none of you possess. God Bless America!


June 30th, 2011
1:36 pm

Yes, free speech is a big part of what it means to be an American, but only as long as you follow the politically correct orthodoxy. Funny how so many people who attack traditional religious organizations practice their own sort of religion without even realizing it.


June 30th, 2011
1:36 pm

Hey Wayne:

Do you really think it was named for a small town in Massachusetts?

Jeff in Smyrna

June 30th, 2011
1:37 pm

Salem came from the word Jerusalem.


June 30th, 2011
1:57 pm

“Salem” means peeace – Salaam, Shalom, etc. It never ceases to amaze me in some hate bent comment, some bigot tries to turn something like this into a negative. Amazing how the “tolerant” in society are so filled with hate, bitterness, and anger.


June 30th, 2011
2:31 pm

Ignore the first and a few other comments here….there is always one bad apple that spoils the bunch. Love Fish, glad he got a ‘promotion’(?) and so glad ATL has a christian radio station since we lost all of our good Jazz stations!!!


June 30th, 2011
2:35 pm

I find it funny that the liberal left and gays expect tolerance, but have and show no real tolerance toward others who do not share the same view points or beliefs. They only want people to agree with their perspective and way of life. You say Atlanta is the gay capitol of the South, but it’s also in the Bible belt. Jesus did not and does not hate people who are intolerant of His ways, it’s humans who show error so don’t blame Him for your hate….oh, wait, that would be your intolerance of others. Do unto others…


June 30th, 2011
2:43 pm

anywhere you look . . . there’s no peace without God.


June 30th, 2011
4:12 pm

It’s takes a complete fool to call believers “haters,” but ignorance abounds these days. We’ll all have to answer for false accusations, so you might want to be diligent to collect your evidence, especially if you’re also going to be judge and jury…


June 30th, 2011
4:22 pm


“Anywhere you look . . . there’s no peace without God.”

Tell the sufferers of starvation, earthquakes, tsunamis and all those killed in God’s name how peaceful he is. What a joke.

Anywhere you look, if you are in the least bit intellectually honest, it’s obvious there is no God. God is a coward’s woobie.


June 30th, 2011
7:04 pm

I believe God hates sodomites. In the Old Testament He wanted them killed & their homes destroyed. In the New Testament they are used as the measuring stick for depravity and reprobation (Romans 1). You probably won’t hear that on the Fish.


June 30th, 2011
11:00 pm

Hey Kevin,

Why all the bitter hostility among you atheists? If you can’t argure the non-existence of GOD witout insulting us believers, then maybe deep down there’s a part of you that knows we’re right.

As for your “argument” about peace, no one said being a christian was going to make all of your problems go away because bad things sometimes happen to good people and know one knows why except that we do live in a fallen and sinful world. What I do know is that my faith in Christ DOES bring me peace in my ultimate salvation after this life is over. I also know that God will not thow anything my way that I can’t handle, whether I think I can handle it or not.

Hopefully you’ll understand one day.


July 1st, 2011
9:50 am


With all do respect, I was a religious studies minor and have a MA in Philosophy. That said, it’s logically impossible to prove the non-existence of something if that something cannot be empirically verified, e.g. an omniscient, omnipotent and omnibenevolent being that is invisible. On the contrary, the burden is on religious folks to prove his existence. If God is all knowing, freewill does not exist, b/c by definition all knowing entails knowing all outcomes; thus, man is only free in some illusory sense at best–like an automaton acting out a script. If God is all good, then how do you account for murder, rape, genocide, starvation, infants dying of disease, people being wiped out by natural disaster, etc. This does not seem to be the work of an all good God. And, if God is all powerful, clearly he could have created any world he wanted. Yet he chose a world wrought with unfairness, mass murder, starvation, disease, pain, misery and on and on. In the face of reality, the theistic conception of God as the all good, all knowing and all powerful God is untenable.

Lucky for believers, you have faith. And, religious faith by definition is faith beyond reason–like the story of Abraham and Isaac. Why kind of father would murder his child? Answer: one with faith. I wonder how you’d feel if someone was arrested for murder and his response was, “I did it for God as a sign of faith”. You would have to at least consider the fact he might be telling the truth. I would just declare the man crazy and any rational person would as well.

You call atheists bitter, but perhaps that’s because we see that religion impedes the progress of man. Whether it’s the denial of homosexuals rights, or a woman’s right to choose what to do with her body, it’s religious folks that thwart their freedoms. Also, it’s worth noting that more horror has been done in the name of religion than any other ideology–from the holocaust, to countless wars, genocide, 911, the spanish inquistion and on an on.

Religion is the opiate of the masses. It’s a drug that allows human beings to deal with life and the anxiety that death brings.


July 1st, 2011
9:57 am

That should have read, “With all due respect.” And, in paragraph 2, that should have read “What kind of father…”


July 1st, 2011
11:22 am

Thought of a lot of comments to make and actually erased them all. The bottom line is that atheists have to have a lot more faith that there is no God than I do in believing there is one. You can make fun of me and my relationship, that is your right. Before you bash all Christians, try listening to the lyrics of the songs played on the Fish. I don’t recall any that cry hate to anyone. I’ve been on the other side and know the darkness that it brings. I’ve used drugs and I haven’t found one that brings the peace of knowing Christ. You may want to do a study of people with near death experiences, there are 2 kinds…the peaceful “going to the light” and the ones who felt totally seperated, who felt the heat and fire of the other. Believe in God or not, one day you will have a personal experience with death, you will know the answer then.


July 1st, 2011
11:40 am


In what way do I have to have more faith that there is no God. In point of fact, believing that there is no God, requires no faith whatsoever.

NDEs have a variety of symptoms, included but not limited to, light, darkness, visions, etc. However, it’s seems only convenient, from a religious perspective, that such phenomena are evidence of some kind of afterlife. A more plausible, and scientifically grounded explanation is that bodily function is shutting down, in particular the brain, which causes a myriad of abnormal experiences including light perception, hallucinations, etc.

I do not bash all Christians. I know and care for plenty of people that are Christians. I simply disagree with their worldview, and while some Christians are more liberal than others, I find conservative Christians repulsive and not very Christian as they tend to be quite judgmental and that flies in the face of God being the sole judge.


July 2nd, 2011
8:30 am

The faith I am talking about is that all of this just “happened” and that there is no Creator. Have you ever looked objectively at just the shear mathematical odds of there being no God and Creator?
As far as a loving God “allowing” all the bad to happen, we live in a fallen world where the choices mankind makes many times causes diseases, war and other disasters. What about the issue of good and evil? Why do some choose one way or another? It just seems like “scientific analysis” points more towards God than away. How many times has science backtracked because of new discoveries or studies?
As far as NDE or even Death experiences, I’ve been to the funeral home many times….my experience has been that those who have faith in God have a whole lot easier time than those who didn’t…just my personal experience.
Your comment on knowing and caring for the more liberal Christians and being repulsed by more “Conservative” Christians is interesting. How can I be repulsive when you don’t even know me? We may have a lot more in common than you are willing to admit. I know I have many faults, we all do. I agree the media tends to slant “Conservatives” into some what of a “can you believe that?” mentality.
We have all had issues dealing with all types of people and personalities. I have a hard enough time trying to look at the life I am leading to condemn you for the life you are leading. It’s easy to be judgmental, it’s part of our DNA.
All I am asking is for you to go to 104.7, listen to the lyrics of the songs and tell me why a message of hope for a fallen world is any of the things you described. Be objective and even scientific about it…..

Jenny Truesdale

July 3rd, 2011
1:55 pm

For one, I love Kevin and Taylor, and the rest of the crew of the Fish Family. I’m sorry to see Dan off the air, but I’m glad he is staying with the fish – Good luck, Dan – you will be missed!!! Congrats on your new position on the FISH

Listen to you all the time


July 17th, 2011
9:20 am

For the nasty comment made by “OMGWTF…” on 6/30, I listen to 104.7. There is nothing related to “hate” on it. You my friend, are mis-informed big time. It is a great positive station and my absolute favorite.