Here are early ratings updates on three shows shot in metro Atlanta, plus the results from the debut of Atlanta-based TNT’s biggest new show “Falling Skies.”
- Lifetime’s “Drop Dead Diva” (shot mostly in Peachtree City): This dramedy starring Brooke Elliott has had impressively consistent numbers its first two seasons, averaging about 2.7 million viewers each Sunday. Its season 3 opener, which featured Wendy Williams, LeAnn Rimes and Mario Lopez, held par with 2.9 million viewers. (Last year’s opener drew 3.12 million and the series debut brought in 2.8 million.) This show has been a keeper from day one and there are no signs that it’s going anywhere.
- MTV’s “Teen Wolf” (shot all over metro Atlanta but mostly in Conyers): The remake of the 1980s film starring Tyler Posey opened at 2.17 million viewers June 5, holding fewer than half the audience of the MTV Movie Awards, which drew 4.5 million. The next day, with no such support, the show dipped to 1.47 million but last week recovered to 1.82 million. MTV has to be disappointed with the numbers so far but at least they went up week three (as opposed to its execrable show “Skins,” which kept shedding viewers for weeks on end.) The fourth episode Monday held at 1.8 million viewers. If it can sustain some growth or even stay around 1.8 million to 2 million viewers, I think MTV will keep it.
- VH1’s “Single Ladies,” (shot all over town with studios in Southwest Atlanta): VH1 has been in a ratings drought the past two years. “Single Ladies” is VH1’s first attempt at a one-hour scripted drama. So far, it’s not a runaway hit. But it’s been a steady performer, doing far better than its recent reality fare. It opened at 1.8 million May30, rose to 1.88 million June 6, then drew 1.85 million June 13 and 1.79 million June 20. I bet VH1 will give the show a renewal if it can maintain the viewership at these levels.
- Atlanta-based TNT’s most crucial new summer show “Falling Skies” (with Steven Spielberg as an executive producer) opened this past Sunday at a solid 5.9 million viewers, its biggest debut since “Rizzoli & Isles” last year. And it drew a very sold 2.0 share among 18 to 49 year olds. In other words, the show drew a younger audience than most of TNT’s current shows. It’s too early to say if those viewers will stick around, though. Feedback I’ve heard has been mixed but TNT will likely give this a quick renewal unless ratings drop by more than 50% over the next month.
By Rodney Ho, email@example.com, AJCRadioTV blog