Kidd Chris, a radio host who has worked in Philadelphia and most recently Portland, Or., joined Project 9-6-1 this morning at about 7:40 a.m. after an extended “countdown” introduction featuring clips of them from past shows.
“You’re going to hate us in the beginning,” Chris (real name: Chris Foley) said on the air. “All we ask is to give us a chance. Like I said before, wait for us to blow it.”
And as a visual cue (though visual cues don’t really matter in radio), Chris said he’s 37 and still highlights his hair. “I’m the bloated boy band guy,” he said.
Chris, who occasionally contributes to Howard Stern and announced his new job last week on Stern’s show, brought his on-air partner Thomas. They also added an existing Clear Channel employee named Alfie.
This is the station’s first attempt at a genuine “personality”-based show since it became Project in late 2006. It has tried three other combinations (Giant Briant Carothers with Shaffee, Shaffee with El Jefe and Shaffee and Klinger) but always focused on music.
How much leeway will Chris have? I have emailed his boss Chris Williams for an answer and will update when or if I get an answer. While they gabbed for 20 minutes after being introduce at 7:40 a.m. today, they didn’t really show up again the rest of the morning.
In general, Project has done much better in ratings during the day and evenings than during the mornings.
By Rodney Ho, firstname.lastname@example.org, AJCRadioTV blog