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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Howard Stern contributor Kidd Chris joining Project 9-6-1

KiddChrisLOGOClearly, when Project 9-6-1 ousted Klinger and Shaffee last week, they had a replacement in mind: Kidd Chris, a morning personality who contributes regularly to the Sirius’ Howard Stern morning show.

Chris (whose real name is Chris Foley) announced he had gotten the gig this morning on the Stern show today. Project 9-6-1’s program director and afternoon host Chris Williams tried to mess with mind moments ago on the phone by saying he, Chris Williams, was no longer at the station (and believe me, it takes very little to mess with my mind) but then said a press release is forthcoming.  He then sent me this finely detailed “press release” a few moments later:

Kidd Chris is coming to Project 9-6-1 Tuesday Morning at 7:30 a.m. xoxoxo Chris

7:30 a.m.? Just sent him a follow-up asking why so late.

Kidd Chris was last on a Portland rock station from 2009 until March of 2011 when his station changed format and he lost his job. He has been doing an Internet show since then.

Currently, if you type in www.kiddchris.com, it goes directly to Project 9-6-1.

Chris’ Wikipedia page said he has been a “shock jock” at stations in Wichita, KS, Sacramento, Calif. and San Antonio, TX.  94 WYSP in Philadelphia fired him for a parody song a guest Lady Gash sang to the tune of Blondie’s “Call Me” in 2008. It was derogatory toward blacks. The program director lost his job, too.

A fan of his blogged about him regularly in Philadelphia.

Chris Williams, who has run Project for more than four years, used to work at 99X. There, he helped develop Fred Toucher as a morning personality but Toucher left for Boston, where he is thriving with another former 99Xer Rich Shertenlieb.

Williams tried Giant Brian Carothers with Shaffee, then Shaffee and El Jefe, then Shaffee and Klinger. None moved the needle. The mornings on Project almost always lag behind the rest of the day. This is attempt number four with a clean slate.  Given Kidd Chris’ credentials, it’s pretty clear Williams is dropping the “more music” approach for “more personality.” We’ll find out soon enough if Atlanta likes the personality.

Stern gave Kidd Chris on his show this morning, his facetious advice: “Don’t buy a house.” (Yes, Chris said he bought a house in Portland, then lost his job. Buying a home, Stern said, is often your kiss of death as a radio person.)

Later, Stern joked that Kidd Chris’ next project, if this one fails, will be Project Anchorage.

Join my Facebook fan page and Twitter.

By Rodney Ho, rho@ajc.com, AJCRadioTV blog

34 comments Add your comment

TheLazyComic

May 24th, 2011
4:14 pm

Does it ever occur to radio programmers, (P.D.’s and consultants), that sometimes it’s not the people on the air who are the issue in ratings, BUT, the actual product on the air. (Meaning the music). I used to work at WLTJ in Pittsburgh, on the air. The ratings always sucked. They’d blow on-air people out, (me included), only to be replaced by others and the ratings still sucked. Then the re-branded the station from Lite-FM to Q92.9. Same crap music though. Guess what? The ratings STILL suck, all these years later. The geniuses in programming need to be fired, not the on-air people.

Baba Booey

May 24th, 2011
9:04 pm

Howard Stern this morning about Kidd Chris coming to Project 9-6-1: “It sounds like 95 projects before it failed.” Do I hear the next failure at 96?

DBR96A

May 24th, 2011
9:13 pm

Funny, I was actually commenting on WLTJ on a message board the other day. I said that whatever its format is now, it’s not working. If it’s an Adult Hits station, then 96.9 Bob FM is kicking its tail, and if it’s an Adult Contemporary station, then Wish 99.7 is kicking its tail. They’d be better off flipping WLTJ to an Active Rock format or something.

doug

May 24th, 2011
9:14 pm

Terrestrial radio is total garbage..do not ever tune to it!

Ric Flair

May 24th, 2011
9:14 pm

What happened to Erin on 100.5?

TRG

May 24th, 2011
9:50 pm

THE REGULAR GUYS!!!

Rodney Ho

May 24th, 2011
9:56 pm

Erin’s contract was not renewed. No explanation why so it’s fairly obvious Rock wasn’t 100% happy with her.

Kim

May 24th, 2011
10:11 pm

Hmmm… Klinger really didn’t fit the Project Family. The show became very awkward once he was just thrown in. Over the air it sounded very uncomfortable (seemed like forced conversation) for both Shaffee and Klinger which is why I stopped listening. Shaffee was a slight ass, but decent to listen to… It seems as if they do fire the decent people, and just throw in cheap “personalities”. You get what you pay for, bad ratings.

Jake

May 24th, 2011
10:30 pm

9-6-1 did all right when they first changed thier format. Unfortunatly, they are back to thier ” lets just play 10 songs and repeat them every hour” routine. Seriously, one can only listen to Sevenfolds 2 hits so many times in a day. RIP 9-6-1

ben

May 24th, 2011
10:47 pm

9-6-1 was great when they first hit the waves. Played a variety of great hard rock / heavy metal. Five Finger Death Punch and Avenged Sevenfolds songs are played out, for god sakes play something else. My nightmare, is truly the Avenged Sevenfold’s nightmare song. I think 9-6-1 is on its last leg. I’ll give this new guy a try though.

96rock lover

May 24th, 2011
10:49 pm

Remember when Atlanta had a real rock station ? Whats this project 9 sucks 1 crap ? Bring back 96 rock.

D.B. Cooper

May 24th, 2011
11:00 pm

Wow! 96 rock lover. I wish rotary phones, black and white TV and manual crank windows would come back too. Way to live in the past old timer.

Sensei John Kreese

May 24th, 2011
11:05 pm

How do you kicked out of Philadelphia for being racially derogatory? I thought that was a prerequisite for residence.

Geoff Boyardee

May 24th, 2011
11:11 pm

Flatbed

May 24th, 2011
11:54 pm

I guess I am getting old. When I listen to Project 9-6-1, it is hard for me to even find a melody or rhythm in the music. Plus the lead singers cannot carry a tune in a bucket. It sounds like someone beating on a guitar as hard as they can and grunting, growling and yelling. Yep, I sound like an old fart. Rock 100.5 is a superior station. Period.

Thrash

May 25th, 2011
12:24 am

Bring back “The Buzz”

count_schemula

May 25th, 2011
1:08 am

What is project 86 or radio or whatever is going in up in here?

Jim

May 25th, 2011
8:32 am

Sounds like Chris Williams is grasping…again. Almost comical watching this guy try to prove he knows what he’s doing.

Ric Flair

May 25th, 2011
8:54 am

It’s sad for Radio Stations in Atlanta…96 Rock was pretty much just like 100.5, the same songs OVER AND OVER. I seriously think if you had a station that mixed in 80’s music w/ the hair metal and went from 60’s through 90’s…you’d have a “winner”. Pepper it with some more recent songs and you’ll be fine. Just limit how many days in a row you play the same freaking song!!!!

elroy

May 25th, 2011
10:23 am

less music in the morning & more personality in the morning on project 9-6-1 means i’ll be listening to cd’s. the other stations disc jockeys are lame & don’t play enough music.

DryerBuzz

May 25th, 2011
1:30 pm

funny Kidd Chris crank on Warren Ballentine show

mike scott

May 25th, 2011
2:04 pm

ATL radio sucks

PT

May 25th, 2011
3:44 pm

I agree that if you play the same songs over and over and over – THAT is what makes your ratings suck. The program director needs to get a clue. Klinger did great. Shafee was good too but it did seem like they were just forced into a room together. Probably would have done better with their own shows. They need to rebuild the station as a whole. The morning show talent is not the problem.

Radiogrrl

May 25th, 2011
5:07 pm

As for playing the same song over and over…CC is very research driven. If they don’t research it, they don’t play it!

clix

May 25th, 2011
10:46 pm

The project morning show was so bad I literally removed them from my presets. Those guys sounded like they were trying to both use fabricated accents, to the point that they it was difficult to tell which was actually talking. I guess if one listened regularly you could tell but I could never get past the five minute mark before I was surfing the stations. Smart move on the projects part.

ljlkj

May 25th, 2011
10:54 pm

Did he get fired in Philly over the tone of his ‘parody’ or did he get fired just because it so unfunny? I didn’t listen to the other guys, but I will probably check him out just because it’s something new. But if that song is any indication, there won’t be much here…

Backwoods Hick

May 26th, 2011
8:10 am

If Kidd Chris made racially derogatory parodies, why is he coming to Atlanta? Might as well be looking for that next job now.

StnMtnSweety

May 26th, 2011
3:52 pm

I guess my ipod will like this switch. I listen to Project because there is more music less talk. Shaffee and Klinger seemed forced to me too, but they only had a few minutes of talk time before the next topic and then you have music. Oh well, bye bye Project, it was nice knowin’ ya …

BehindEnemyLines

May 27th, 2011
2:21 pm

I’m not sure you could have come up with a worse idea for Atlanta mornings if you tried. The only question is whether this lasts 4 months or 3. Time for me to find a new P1, the music was how you got this 40-something back, hiring worthless idiots like this is how you lose me and let’s face it, even if I’m not the primary target at this point your morning needs all the listeners it can get.

YourMommasAss

May 27th, 2011
5:33 pm

Shaffee and Klinger were fired because they liked Chris’ ass. Or maybe was it his girlfriend’s ass. Oh wait that station is full of asses. No talent ass clowns!!!! If this guy is as funny as the OLD SCHOOL Regular guys we are in buisness. Celebrity nude golf, wiffle bat challenge, glory days indeed.

YourMommasAss

May 27th, 2011
5:39 pm

Chris,

Stern gave you good advise. Don’t buy a house. This city is full of nonloyal people. We don’t support our sport teams, unless its a black QB who’s cruel to animals. Look at the stands at the dome sometime and see how many Vick Jerseys there still are on the fans back. How is it you are going to hold up to that? We do have some cool rednecks here and there but all and all, give em hell!!!! Good Luck to you.

BR549

May 30th, 2011
10:16 pm

just play music and fire the DJs. why do you think so many people want radios with MP3 plugs

pawsclawsandballs

May 31st, 2011
9:08 pm

this blog sux

pawsclawsandballs

May 31st, 2011
9:10 pm