Clearly, when Project 9-6-1 ousted Klinger and Shaffee last week, they had a replacement in mind: Kidd Chris, a morning personality who contributes regularly to the Sirius’ Howard Stern morning show.
Chris (whose real name is Chris Foley) announced he had gotten the gig this morning on the Stern show today. Project 9-6-1’s program director and afternoon host Chris Williams tried to mess with mind moments ago on the phone by saying he, Chris Williams, was no longer at the station (and believe me, it takes very little to mess with my mind) but then said a press release is forthcoming. He then sent me this finely detailed “press release” a few moments later:
Kidd Chris is coming to Project 9-6-1 Tuesday Morning at 7:30 a.m. xoxoxo Chris
7:30 a.m.? Just sent him a follow-up asking why so late.
Kidd Chris was last on a Portland rock station from 2009 until March of 2011 when his station changed format and he lost his job. He has been doing an Internet show since then.
Currently, if you type in www.kiddchris.com, it goes directly to Project 9-6-1.
Chris’ Wikipedia page said he has been a “shock jock” at stations in Wichita, KS, Sacramento, Calif. and San Antonio, TX. 94 WYSP in Philadelphia fired him for a parody song a guest Lady Gash sang to the tune of Blondie’s “Call Me” in 2008. It was derogatory toward blacks. The program director lost his job, too.
A fan of his blogged about him regularly in Philadelphia.
Chris Williams, who has run Project for more than four years, used to work at 99X. There, he helped develop Fred Toucher as a morning personality but Toucher left for Boston, where he is thriving with another former 99Xer Rich Shertenlieb.
Williams tried Giant Brian Carothers with Shaffee, then Shaffee and El Jefe, then Shaffee and Klinger. None moved the needle. The mornings on Project almost always lag behind the rest of the day. This is attempt number four with a clean slate. Given Kidd Chris’ credentials, it’s pretty clear Williams is dropping the “more music” approach for “more personality.” We’ll find out soon enough if Atlanta likes the personality.
Stern gave Kidd Chris on his show this morning, his facetious advice: “Don’t buy a house.” (Yes, Chris said he bought a house in Portland, then lost his job. Buying a home, Stern said, is often your kiss of death as a radio person.)
Later, Stern joked that Kidd Chris’ next project, if this one fails, will be Project Anchorage.
By Rodney Ho, email@example.com, AJCRadioTV blog