Shaffee and Klinger were only together for a few months, but Project 9-6-1 decided to dump them. The morning show appears to be gone. They are no longer on the rock station’s website.
I’ve texted messaged both Klinger and Chris Williams, the program director, for possible explanation and will update if I get them. (My computer with Shaffee’s number on it is down with some malware problem so I’m using my wife’s computer. I’ll try to track him down once I get this fixed.)
Project’s morning numbers have generally lagged behind the rest of the station. The station, which morphed in late 2006 from being called 96rock and is now what is known in the business as an “active rock” station, created its first morning show back in the fall of 2007 with Giant Brian Carothers and Shaffee. Carothers lasted two years. Shaffee paired with El Jefe for a year before Klinger came along from Florida.
The station overall is doing well, landing at No. 4 last month among 18 to 34 year olds.
In February, I sat down with Klinger about the prospects of the morning show, which has been always been (to various degrees) music intensive.
“Tighten it up, then build it up,” he said at the time. “We’re in our infant stages. It’s a long-term prospect. They’re committed to that.”
And Shaffee in March, 2010, facetiously said goodbye on air, just in case. Smart man. Here’s how he explained it at the time:
“In this business, shows suddenly disappear all the time and they never get to say goodbye to their audience. So this morning I said goodbye to Atlanta. I never fear losing my job, but I feel good knowing that I had my chance to say goodbye in case it ever happens.”
Shaffee has also been an announcer at Atlanta Thrashers games at Philips Arena. With the Thrashers on the verge of moving to Winnipeg, that job may be in jeopardy as well.
By Rodney Ho, email@example.com, AJCRadioTV blog