Reggie Gay, who has worked at several other R&B and gospel stations in town, earlier this month took control of his own at 1310 AM/WPBC-AM, calling it Reggie AM 1310.
For several years, it was Radio Korea and for about five seconds, a progressive talk-show station called the King. Before it was a Korean format, it was Hispanic. And long before that, it was gospel.
The station’s signal is out of Decatur and can be heard mostly inside the perimeter.
In an interview, Gay said he’d like to focus more on local artists and provide an advertising home for folks who feel alienated by FM gospel station Praise 102.5, the most popular gospel station in the nation.
“I want to create a brand for local gospel radio stations,” he said. “We’ll pay attention to what they don’t pay attention to.” He has no beef with Praise. He’s just hoping to find a niche that is hopefully viable enough to keep the lights on.
Gay over the past 20 years has worked at Kiss (when it was at 104.7), Glory 1340, 1480/WYZE-AM and WAOK-AM, among others. He will work on air in the mornings and will seek out local sponsors and churches during the day. “We will add jocks as the months progress but for now, it will be music intensive,” he said.
Chang Kim, the station owner, and Gay came up with an agreement. Gay is currently leasing the station but hopes to buy it eventually.
By Rodney Ho, firstname.lastname@example.org, AJCRadioTV blog