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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Reggie Gay creates new gospel station at AM1310

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Reggie Gay, who has worked at several other R&B and gospel stations in town, earlier this month took control of his own at 1310 AM/WPBC-AM, calling it Reggie AM 1310.

For several years, it was Radio Korea and for about five seconds, a progressive talk-show station called the King. Before it was a Korean format, it was Hispanic. And long before that, it was gospel.

The station’s signal is out of Decatur and can be heard mostly inside the perimeter.

In an interview, Gay said he’d like to focus more on local artists and provide an advertising home for folks who feel alienated by FM gospel station Praise 102.5, the most popular gospel station in the nation.

“I want to create a brand for local gospel radio stations,” he said. “We’ll pay attention to what they don’t pay attention to.” He has no beef with Praise. He’s just hoping to find a niche that is hopefully viable enough to keep the lights on.

Gay over the past 20 years has worked at Kiss (when it was at 104.7), Glory 1340, 1480/WYZE-AM and WAOK-AM, among others. He will work on air in the mornings and will seek out local sponsors and churches during the day. “We will add jocks as the months progress but for now, it will be music intensive,” he said.

Chang Kim, the station owner, and Gay came up with an agreement. Gay is currently leasing the station but hopes to buy it eventually.

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By Rodney Ho, rho@ajc.com, AJCRadioTV blog

13 comments Add your comment

Netradiojock

April 25th, 2011
4:25 pm

Congrats Reggie.

Nick Wright

April 25th, 2011
4:37 pm

I would have listened to The King if it could be heard more than two blocks away from the transmitter.

tybeaux

April 25th, 2011
4:41 pm

Awesome!!!! Can’t wait to get in my car and find it!!!

flacker

April 25th, 2011
7:04 pm

This city and area seems to have a glut of two formats Right wing radio and gospel or religious shows. I have an idea of what that mean, and i think most people do as well. Just came back from Charlotte and notice the same trend.

tvBoy

April 25th, 2011
8:29 pm

actually, i believe reggie gay was at one time fairly recently host of the pre-tom joyner morning show gospel block between 4 and 6 am on kiss 104.1. also, he did a brief stint over at total traffic

Katrina

April 26th, 2011
10:59 am

It is so good to have another gospel station. I listen to 102.5 in the mornings but get tired of them talking so much. Sometimes when you are riding in, you just need to get your praise on before you get to work. I don’t need to hear about the world’s problems that early in the morning.

cindy cash

April 26th, 2011
1:17 pm

Great! Choice is good. I love the sound Reggie has created…….current, but not too over-the-top hip gospel with just enough classic tunes for those of us who appreciate it. All the best!

Bobbie

April 27th, 2011
12:30 am

I used to listen to Reggie on Kiss. Currently I live outside of the perimeter, but will definitely try to find it and check it out.

Carla Belcher

April 27th, 2011
7:07 am

I am so proud of Reggie for always trying to re-invent and attract new order to Gospel.

Rebecca J

April 27th, 2011
9:08 am

I am so proud of Reggie. He stayed the course and stayed faithful, and for his faithfulness it’s his time.

Roishina

April 27th, 2011
10:21 am

Congrats, Reggie! God bless!

Brian Anderson-Payne

April 30th, 2011
11:31 pm

I’m so glad to see this! Congrats sir!

shelly katz

May 5th, 2011
12:36 pm

Hi Reggie, Shelly Katz here. You were kind enough to air Walt ‘Baby’ Love’s Gospel Traxx show back at WALR. We were doing some great numbers when you were forced to cancel the show. Walt and I want to congratulate you on your LMA with WPBC. My cellphone number is (914) 391-6511. Email is sskatz@dial-global. com. Again, best wishes.