
AP
The two local “Celebrity Apprentice” contestants made Atlanta proud during Sunday night’s episode. As opposing project managers, both NeNe Leakes (for the women’s team ASAP) and Lil Jon (for the men’s team Backbone) created well-liked commercials for telecommunications company ACN.
Unfortunately, one team had to lose and it was NeNe’s. But NeNe was not on the chopping block. Instead, it was contentious, wearily stubborn 70-year-old Dionne Warwick.
While the concept of the show is really nothing more than “The Surreal Life” dressed up with business tasks, it does reveal interesting aspects of celebrities we wouldn’t otherwise see. Sadly for Warwick, a beloved R&B legend, we saw a cranky, unpleasant woman who didn’t always pull her weight on tasks.
During this task, Warwick’s downfall was deciding to cut out early on NeNe’s team while they were editing the commercial. In the boardroom, when she heard that Hope Dworaczyk and NeNe thought she was the weakest player, she threw up her hands and said no mas. Trump hates that type of behavior and she was out.
Even worse, after hugging NeNe goodbye outside the boardroom, she called NeNe a “coward, baby,” for not telling the truth. But NeNe was telling the truth. Dionne told her straight out, “I’m going!” and didn’t ask to leave, like she portrayed it.
In the post-elimination cab ride, Warwick showed her passive-aggressive nature by saying: “Sometimes ladies have a habit of not quite being straight up. I just don’t like craziness — unless I’m the crazy one!”
Otherwise, we saw the assertive, positive sides of NeNe we grew to love on “Real Housewives of Atlanta,” not her angry side. She was focused, on task and showed leadership skills as project manager. She delegated well and realized quickly that only Marlee Matlin and Star Jones on her team were really useful in terms of the real work. LaToya Jackson was left with time management while Hope and Dionne handled props.
During the boardroom, Matlin was deeply impressed by NeNe as a video director: “You’re one of the best directors I’ve ever worked with. She listens. She’s very approachable, very accommodating. She was a star!”
Trump joked, “You’re going to ruin your image!”
ACN wanted the two teams to create 30-second televised ads for its video phone. The teams took entirely different approaches. With the ACN executives emphasizing emotion over functionality, NeNe’s team decided to go the emotional route. They had a daughter in France kibitzing with her parents in the United States via video phone. Her mom happens to be a deaf, Academy Award-winning Marlee Matlin signing her way through a conversation. It worked.
But the men, led by Lil Jon, opted for humor. The set up is a son announcing to his parents that he is getting married but the kicker is his fiance is a dude, a dude that looks like Jose Canseco. Canseco already wore a dress during the second challenge. Now he added eye liner and had his hair primped up to play “Pedro.” It was actually funny and management thought it could go viral.
Lil Jon, ever the MC, was a lively host, hyping up the ACN crowd. He also got praise from Richard Hatch, of all people, as a leader.”He was efficient. He was effective. The man manages beautifully. He tasks people. He listens to people. He organizes in a way that is commendable.”
Lil Jon defended his choice of commercial in the face of Trump’s contention they were being too risque. “I’ve been in business for many years,” he explained. “The people who succeed are those who take chances. ACN has all the same kinds of commercials. They came to us for something different. Their slogan is life without boundaries. That means thinking outside the box. If they don’t like this commercial, they need to change their slogan. I put all on black in Vegas. Sometimes, you gotta take chances!”
In the end, Lil Jon was right: 53 percent of the 450 ACN employees preferred the men’s commercial over the women’s safer route.
And Lil Jon won $40,000 for his charity: Decatur’s United Methodist Children’s Home, a safe haven for abused children and youth.
Other notable moments:
- The women at the start of the show were still reeling from the previous task, which cost them Niki Taylor. “We lost against Gary Busey,” NeNe exclaimed. “How did that happen?” Mark McGrath felt his team won despite Busey.
- The men kept bickering but shut up when the women came back.
- Hope has shown no signs of life after four challenges. Her personality (or lack thereof) has been utterly overshadowed. She will be gone soon enough.
- LaToya is being under-estimated, true that. She is a bit too quiet and low-key for this show but she showed a little fight when NeNe started carping on her.
- Busey continued to irritate Lil Jon and Meat Loaf with his inability to focus at times.
- Canseco is just plain strange, his facial tics notwithstanding. During the meeting with ACN executives, he asked whether they could do a commercial where someone communicates on the video phone to… aliens. And he seemed serious.
- Next week: Meat Loaf blows up against Busey!
RATINGS (from NBC press release)
“The Celebrity Apprentice” (3.0/8 in 18-49, 8.5 million viewers overall) delivered season-high 18-49 and total-viewer results and is up versus the same night last year by 7 percent in 18-49 rating (3.0 vs. 2.8) and 16 percent or 1.2 million persons in total viewers (8.471 million vs. 7.307 million). Heading into last night, “Celebrity Apprentice” this cycle was matching its year-ago 18-49 rating and generating growth of 11 percent in total viewers. “Celebrity Apprentice” was up 67 percent versus NBC’s non-sports average in the time period prior to the “Apprentice” premiere in 18-49 rating (3.0 vs. 1.8).
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By Rodney Ho, rho@ajc.com, AJCRadioTV blog
129 comments Add your comment
Lyla Singfield
March 30th, 2011
9:46 am
Yes, really. The reason that Obama says that he is black is due to the stupid rule created by society (your people) that states that if you have a drop of black blood, you are black. He could never get away with being white. It wouldn’t happen.
KimZ'sPackage
March 30th, 2011
10:09 am
Lyla
If you are in/from Georgia and you don’t know or remember “Atlanta’s Missing and Murdered Teens” and Wayne Williams you must be young. I don’t think Wayne Williams killed ALL the children, but he is listed as Guilty in a few of the killings.
@KimZ
March 30th, 2011
10:15 am
I’m convinced KimZ doesn’t have a full time job. Entirely too much time on her hands. Either that. She’s single and lonely with no kids. I hope that reason, or maybe she was just born evil. She’s worse than Dionne or any of the contestants and groups of people that she rants about.
Lyla Singfield
March 30th, 2011
10:52 am
KimZ and Mark It Right confirm my belief that white people are so narcissistic, and self-absorbed. “Black people want to go to white functions.” “White people can’t have this or that without black people intruding.” so it goes ad nauseum.
To answer your question, KimZ’s parrot, yes, I have heard of Wayne Williams.
Have you heard of Andrew Cunanan, Timothy McVeigh, Eric Rudolph (who still gets praise and adulation from white people), or the Unabomber?
Mark It Right
March 30th, 2011
11:10 am
@lyla stupidfield Again, you must not have the intelligence to understand a very clear point of view! I am going to put this as simply as possible.
No dear you need to try again. I NEVER said that white people don’t go to black events aimed toward black people.
WHAT IS RIGHT FOR ONE SHOULD BE RIGHT FOR ALL!
If you don’t understand that then there is no hope for you. Rather you agree or not is unimportant to me.
Now as far as everything else, your first sentence says it all “I don’t care”. That is quite obvious. YOU don’t care if others are treated unfairly. Yes there are products geared toward white people. There are products geared toward all races. For example I don’t know many blacks that use tanning beds. No more than I know many whites that use Bonner Brother’s Relaxers for their hair.
Apparently, you and I have never been to the same Gay Pride Events. Maybe blacks didn’t go those times because they heard you were going.
What Kim Z says has nothing to do with me. She has the right to her opinion just like you & me. That’s called being FAIR. But, I don’t think you understand that idea. No response is needed back from you. I have said what I wanted to say and if you can’t grasp, that’s your problem.
Lyla Singfield
March 30th, 2011
11:27 am
And Mark It Right, your argument loses all credibility when you have to resort to name-calling. Is this the playground, dear? And your beliefs that white people are being mistreated is laughable. Where did this victim/pariah mentality come from? It is the most absurd thing.
I hate to break it to you, but nothing is fair. Wow, I am actually telling an adult that things aren’t fair (I looks like I have come full circle in that playground statement).
Mark It Right
March 30th, 2011
11:29 am
@lyla The only self absorbed & narcissistic person is you. Btw, The word is won’t not want. Now go away before a house falls on you.
bdougan
March 30th, 2011
11:34 am
NEENEE IS THE REASON WE STOPPED WATCHING HOUSEWIVES OF ATLANTA
WHENEVER I HEAR THAT HORRIBLE VOICE OR SEE THAT PHONY SMILE MY STOMACH GOES INTO A CRAMP…AT WHICH TIME I CHANNEL HOP….IT WAS IMPOSSIBLE TO IGNORE THAT FACE ON THIS LAST EPISODE. PLEASE GET RID OF THIS SELF SERVING WHINEY MESS…..
bdougan
March 30th, 2011
11:34 am
Enter your comments here
Mark It Right
March 30th, 2011
11:51 am
You really can’t comprehend things can you? So sad for you. Hmm so life isn’t fair just accept it. So Blacks, Asians, etc should just accept the progress that has been made in this country. They shouldn’t fight for any more FAIRNESS?
I was taught that life won’t always be fair (Hello I am a Gay Man. Don’t you think I know that?) But I was also taught to treat other people fairly, even if I didn’t always get treated that way. Apparently, you weren’t.
I hate to break it to you, but you are the only victim. A victim of being ignorant. That is not name calling that is a FACT! Now take that to your playground and be quite.
Lyla Singfield
March 30th, 2011
11:58 am
@ Mark It Right, the word is quiet. Now go away Dorothy.
KimZ'sPackage
March 30th, 2011
12:22 pm
Lyla Yes, I have heard of those people you mentioned and I don’t know what they have to do with anything. YOU said there is Only ONE Black Serial Killer. I just proved you wrong on that FACT. I never said the majority of serial killers are not white males.
KimZ'sPackage
March 30th, 2011
12:27 pm
Lyla why did you have to use a Gay Slang tern to Mark It Right.
You would have a fit if I said NOW GO AWAY The N. word. Wouldn’t you? That was not Classy.
Lyla Singfield
March 30th, 2011
12:29 pm
He called me a witch and a house falling on me, so I went with the Wizard of Oz theme. But you missed that, didn’t you?
Lyla Singfield
March 30th, 2011
12:32 pm
Btw, being called the N-word is nothing new. Been there, done that. The slave references were also classy, but you didn’t see that. That was okay. I think that I have a better grasp on reality than letting a poster on a blog offend me.
Susan
March 30th, 2011
12:53 pm
Ding Dong the witch is gone. Nove the ladies are going to win.
carlaroqs
March 30th, 2011
1:07 pm
and all because of the scarecrow–busey!
Mark It Right
March 30th, 2011
1:11 pm
@KiMZ thanks for saying that. It doesn’t bother me. I have been called worse. I don’t care what she says or calls me. She/he is just a name on an online comments section. I have tried to share my point with her and she either can’t comprehend or just wanting to be argumentative. Either way, I don’t care. Also, you are correct about your other statement about the n-word. To each his own.
Lyla Singfield
March 30th, 2011
1:17 pm
And what is the “N-word”? I was referring to “nerd”. And Mark It Right, you are such a whiner. “Life is unfair”, sniffle, sniffle, it is so hard “because I am gay”, more sniffle. Newsflash: everybody has it hard. Whether you are black, latino, poor, white, rich, gay or straight.
Lyla Singfield
March 30th, 2011
1:52 pm
Mark It Right sounds like somebody that is defined by their sexuality instead of letting it be just a part of who he is.
Mark It Right
March 30th, 2011
2:09 pm
@lula You have now try to go back to previous comments that we have already discussed and finished. Did you run out of things to try to argue with me? In what way does everyone have it hard?
You have no idea who I am and you’ll never have the pleasure of finding out. Better yet don’t answer any of my quetions. Just crawl back under your bridge.
Lyla Singfield
March 30th, 2011
2:17 pm
Who is Lula? Lula da Silva the former president of Brasil? And judging by your whiney demeanor, I have seen enough. No arguments, dear, just statements. Your whole premise/argument is flawed/fallacious. I think that I have seen enough. So long, Mark It Right.
Mark It Right
March 30th, 2011
4:54 pm
@ lula Dingfield GOODBYE!
Alexandrea
April 3rd, 2011
10:12 pm
I think NeNe is “toxic”. She is so un-ladylike and a bad representation for ANY woman – especially those who she is representing, women of domestic violence. She projects a jealous-nature towards other women – both on Real Housewives and now, The Celebrity Apprentice. She needs to keep in mind that SHE is the only one on the women’s team who is not a “real” celebrity – and count her blessings. I would love to see her (just once) represent something positive and happy.
Debra
April 3rd, 2011
11:13 pm
I used to like Marlee Matlin until I noticed her constant back stabbing and sneaky behavior. She sure likes to kiss Donald’s butt…..
bmichael
April 3rd, 2011
11:39 pm
Enter your comments here
bmichael
April 3rd, 2011
11:43 pm
what I just saw on the apprentice disquisted me You have the opportunity to get another task and by keeping one of the men and have the opportunity to raise money for your chairity and none of those women had enough faith in their skills to try say they would like tohave another competitor in the competition
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h. nichols
April 4th, 2011
1:27 pm
very weak woman’s field. nikki taylor was not graceful. that is not the image you want to see of a woman in business. she quit. dionne is a nightmare. hope has yet to prove her worth. star, matline and ne ne are the only three in the competiton.