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Sandra Golden joining the Rude Awakening on 680/The Fan Feb. 14

CSS Sports

CSS Sports

Sandra Golden, who was on 790/The Zone’s “Mayhem in the AM” from 2004 to 2008, will be joining rival show the Rude Awakening on 680/The Fan starting Feb. 14.

Golden left in 2008 to start her own media coaching firm. She has also worked at CSS’s “Sports Nite” the past few years. In 2009, she returned part time to the Zone but the station has not had any openings for anything meaningful full time.

David Dickey, the Fan general manager, said she will add a new voice to a team that features Chris Rude, Perry Laurentino and Leo Mazzone.

“We want to continue to evolve the brand,” Dickey said, “and broaden the appeal. She’s not a former coach or player. She’s coming in as an established sportscaster. She has great relations with the local teams and within the various leagues, professional and college. She’s a great gal.”

Golden said Dickey called her with the offer. “I really feel like when the Dickeys call, to be part of something successful, you’d have to be an idiot not to join,” she said.

The bosses at the  Zone were understanding, she said – even Steak Shapiro. “He didn’t take it personally. It’s not the Hatfield vs. the McCoys anymore,” she said, since Big League Broadcasting (partly owned by Shapiro and Andrew Saltzman) sold out to Lincoln Financial last year.

I.J. Rosenberg, owner of Score Publishing, said it’s a great move for the Fan. “She’s got a great wit about her,” he said. “I thought she did real well at 790. She got caught in the buzz cut over there. In any male program,  she really fits in nicely. She tends to keep the males in line.”

Golden’s early game plan is to “sit back, learn a little something and contribute as much as I can.” But she won’t just read the sports news. She will have full power to say anything anytime.

In fact, she said going back to childhood, she’s always been used to being one of the guys. “My dad was a sportscaster,” she said. “He did play by play for my high school. I always sat with him and grew up watching sports. I was my dad’s girl.”

Golden started as a TV broadcaster in Panama City, Fla. before moving to Tallahassee and West Palm Beach. She came to Atlanta to join Fox Sports South.

She is part of a growing Zone expat community at the Fan, including Chuck Oliver and Matt Chernoff.

The Zone used to be the sports leader in town in both ratings and revenue. That’s not the case anymore.

[UPDATE: Someone at the Zone took issue with the previous statement. The Fan has been beating the Zone for much of the past two years in ratings, reversing previous trends. The Zone used to thrash the Fan in revenues a few years back. I'm not sure who is ahead anymore though it seems like a dogfight now dollar for dollar but he said he will provide me figures. Will the relative financial stability of Lincoln Financial enable the Zone to invest in its product and resume the momentum it's lost the past couple of years or will losing the feistiness of being a stand-alone radio station hurt the station in the long run?]

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By Rodney Ho, rho@ajc.com, AJCRadioTV blog

70 comments Add your comment

david

February 7th, 2011
1:53 pm

Why do all the ex-790 staff move over to 680, and their ratings are so much better with 680? Crappy 790 management? What the deal with Steakey/Stevy, is ill and has taken a leave at 790.

Jim

February 7th, 2011
1:57 pm

David-have you seen the ratings? 680 consistently cleans 790’s clock. It’s a no brainer. Also, now that 680 has the FM signal at 93.7, even better.
I have never heard Sandra (because I never listen to 790), but I will now.

david

February 7th, 2011
2:04 pm

It’s called sarcasm, Jim. Thanks for playing..

nopigs21

February 7th, 2011
2:11 pm

Well Jim, as a listener to both stations I will apologize in advance for you having to listen to Sandra’s annoying laugh. She has good opinions though.

PTC DAWG

February 7th, 2011
2:17 pm

I’m not sure what she adds….

WAR EAGLE

February 7th, 2011
2:20 pm

Steak took a leave? Wow! Probably b/c everyone told him to get rid of the two hoodlums that barked and he did not listen. 790 would make any one sick.

[...] This post was mentioned on Twitter by Evelyn Mims, Rodney Ho. Rodney Ho said: Sandra Golden joining the Rude Awakening on 680/The Fan Feb. 14 http://bit.ly/egik1J [...]

Jim

February 7th, 2011
2:38 pm

you’re welcome David. I did not recognize the sarcasm in the blog. :)
Sorry. So I guess we’re on the same page?

Golden Flake

February 7th, 2011
2:40 pm

Is Sandra Golden single?

gator32301

February 7th, 2011
2:48 pm

are they sure she can keep up with the sports heavyweights Rude and Mazzone? please, anyone, rationally explain why you listen to that morning trainwreck on 680.

Jim

February 7th, 2011
3:00 pm

one word-entertaining. Rude is the best, drives a good ship. Perry is annoying most of the time, but that’s his role. Leo, well, is Leo. His Notre Dame and Steeler love fest are nauseating, but you can’t beat him during baseball season. That’s my rational opinion.

Keeping It Real

February 7th, 2011
3:06 pm

680 and 790 can both go out of business.

I get all the baseball coverage I need each day on MLB Radio on XM 175, and I get it without all the ESPN lovefest for Obama every day, too.!

By the way, as of 3pm on Monday afternoon, President Obama still has NOT called to congratulate the Green Bay Packers on their Super Bowl victory over Coach Mike Tomlin and the Steelers.

However, this same President tripped over himself to congratulate Coach Tomlin when the Steelers won the Super Bowl the year before last.

Can you guess why?

Sneakers O'Toole

February 7th, 2011
3:11 pm

I was thrilled when I first heard about this because I thought that maybe they were replacing Leo. I love the Braves and I recognize and appreciate what he did for the franchise, an amazing pitching coach and great steward of the organization…but he doesnt belong anywhere near a radio mic. The interupting of guests, laughing at his own jokes, whiffing on pop culture references, bringing up Notre Dame and various other examples of malfeasance makes the show almost unlistenable. It really kills me when he uses the Chris Mortensen segment as his own personal time to ask about ND players in the NFL. If there were any other real options I would tune out, but there are not. I like Rude and Perry and think they work well together, but they too often have to slow down for Leo or he manages to get them off-topic. I’m not really sure who Sandra Golden is, as I have never been a big 790 fan, but after hearing her today on C and C she sounds like a good addition. Just get rid of Leo, please 680.

gator32301

February 7th, 2011
3:12 pm

Jim, I understand what you’re saying, but if you’re going to have a guy “drive the ship” on a sports show, the other two should be able to run with any topic. right now that show has the equivalent of 1 1/2 people that can talk sports. mazzone belongs on their daily braves show and nowhere else.

Holden Magroyne

February 7th, 2011
3:18 pm

People still listen to AM Radio?

Dontavius Supremo

February 7th, 2011
3:27 pm

790 has one (ONE) decent personality, and that is Chris Dimino. The rest of the morning crew is awful, but Dimnino makes up (especially when he’s talking baseball). The Two Live stews? Please. And Mike Bell is a disgrace. A forty year old adolescent. (Or is he even older?) 680 ain’t a whole heck of a lot better, but at least I don’t have to listen to Steak, Cellini, the Stews and Bell.

observor

February 7th, 2011
3:29 pm

The ‘I only listen to XM radio’ guy is quickly rivaling the self-important cell phone guy on the airplane in terms of pure annoying factor…

Chrissy

February 7th, 2011
3:29 pm

Love Sandra Golden!! She is a total pro and the team will benefit from her extensive sports knowledge, humor and wit!! Can’t wait to tune in!!!!

BaldJewishguyfromTulane@the Palm

February 7th, 2011
3:34 pm

You can have sandra Golden! She didn’t get the program at big league broadcasting! I told her a thousand times, shave your head babe, fit in chacha! She never put in the effort..

slaphead

February 7th, 2011
3:49 pm

yeah, hopefully this is step one in getting Leo off the morning show. I keep hoping some MLB team will hire him so that he will stop embarrassing himself with his lack of overall sports knowledge. Making a Glavine-Maddux anecdote when discussing Green Bay or Pittsburgh really does not work.

micah

February 7th, 2011
4:22 pm

maybe she will be fine but she seemed to mail it in on her grind segments. didnt seem to know alot of background info on her subject matter which left the whole segment flat. her cackle is annoying to.

melissa

February 7th, 2011
4:26 pm

ratings? sports radio? saying 680 beats or kills 790 is like being the skinniest kid at fat camp. its a lame format performed by people with an exaggerated since of their talents and worth to the popular discourse. both stations are always ranked 18th or lower. nice business. geez.

jarvis

February 7th, 2011
6:14 pm

XM will go out of business before either of those stations. Pandora is already cutting into there lousy market share.

Rusty

February 7th, 2011
8:00 pm

Enter your comments here

Rusty

February 7th, 2011
8:01 pm

she sucks….and who really cares what I.J. Rosenberg thinks?

Freakshow Blue

February 7th, 2011
10:57 pm

Sandra, I know you are reading this, please tell us all about Steak on the new show. Start out saying “Well I know a guy, I’ll call him Salami, who used to….” and then tell us all the vile, putrid, stomach turning, hedonistic, racist and stupid things your friend Salami would do. We all know he is a filthy animal but please do tell.

Peter Klaven

February 8th, 2011
12:36 am

Adding Sandra to that 680 morning show certainly can’t hurt. It’s been awful for years. I like Rude, but he’s not a good fit on a sports show. Perry’s a loudmouth who knows very little about the subject matter. Leo was possibly the greatest pitching coach (certainly one of them) in the history of baseball, but he’s awful as a radio host.

By the way, any idea how old Sandra is? Just wondering.

I.J. Rosenberg

February 8th, 2011
3:55 am

Who cares what Rusty thinks?

jv

February 8th, 2011
6:29 am

680 is so far above 790 they really don’t compare. Perry is my favorite, so I hope adding a 4th personality isn’t too much.

Chris

February 8th, 2011
7:42 am

Both morning shows suck. In fact, most of the shows suck on both stations. Chuck and Chernoff, and Bell/whoever fills in for Pollack are entertaining, although I can’t listen to the latter when the kids are in the car.

Give me Dan Patrick over all of them.

david

February 8th, 2011
7:43 am

As long as Sandra reads the news she will do fine. Her segments on 680 were not very good, and her food show, “Steak Tips”, bombed. Which was not her fault.

WH

February 8th, 2011
7:43 am

Sandra is at least 47 years old. When you see her in person she looks older
Not good

G5

February 8th, 2011
9:29 am

Yay, I’m glad. I found her annoying on 790. Her departure to the other sports station is fine because now I don’t have to worry about hearing that voice. It’s great for The Zone!

Brisket's Throat

February 8th, 2011
10:24 am

She was just on Mayhem last week. She knew she was accepting the 680 gig yet she had the chutzpah to sub at 790 for a week. That takes balls.

Brock

February 8th, 2011
12:39 pm

rude won’t be able to keep it in his perverted pants once she arrives. that guy is just simply awful.

Observer- dead on with the xm guys. get over yourselves.

Andrew

February 8th, 2011
1:37 pm

@Keeping it Real – My God, what a simplistic world view you have By implying that Obama, because he is black, is reluctant to call the white coach of the Super Bowl winning team, but did call a black coack 2 years earlier? Did you ever think that not everyone sees the world through the same lens as you? Did you think that maybe the President is a little pre-occupied with Egypt or something? In fact, if Tomlin won and Obama did call him, you would be one of the first complaining that he should have been doing something else.
One last thing – I see you didn’t mention the Preident’s phone log after SB XLIV. Did he call Payton? Tough one, eh? White coach, black city. What to do, what to do?

Rusty

February 8th, 2011
1:59 pm

Hey I.J…..how is that sorry little flyer you put out every month doing? College kids writing the columns plus your “rah-rah go home team” opinions. I used to be able to find it at Popeyes Chicken but it is disappeared from even there now. You must have…oh, 100 to 150 readers per month.

LagTime

February 8th, 2011
2:00 pm

4 regular mics doesn’t work. 2-3 with a sidekick is more ideal for a big sounding show. But in that structure, someone has to be pigeon holed into a limited role.

This says more about Mazzone long term.

Laura

February 8th, 2011
2:49 pm

Andrew @ 1:37pm -

The President made it publicly known to the whole world that he was watching the Super Bowl on Sunday and even told the press what his snacks were in vivid detail.

The only thing that jive turkey was doing on Sunday was watching the Super Bowl and NOT calling the winning coach right after the game because the coach he wanted to win wasn’t the winner.

Stick THAT is your blind apologist piehole, Andrew!

Normal Dad

February 8th, 2011
6:31 pm

Ah, yes. It’s early February and the redneck Tea Partiers have peered out from underneath their mom’s skirt to see racism on the part of every African-American person, but none by any white people. *sniff* Yeah, you can smell the bigotry and lack of intelligence in the trailer park air.

On topic, Sandra should do fine at The Fan. The Dickey’s know how to manage a radio cluster and, as long as she plays by the rules, she should have a nice run. Wondering when the switch from Big League to Lincoln Financial will start to show dividends for The Zone. So far, it’s the same old boring stuff. Way too much Steak and Bell.

680 Rules

February 8th, 2011
9:12 pm

Chuck Oliver is a loud-mouth FAT A$$

Joe

February 8th, 2011
9:59 pm

Ratings from 1-10
Dimino 10
Chelini 9
Steak 4
Rude 3
Perry 8
Leo 1
Chernof 6.5
Chuck Oliver 6.5
The Stews -6 Doug can’t go 5 seconds without an “uhh” how he is still on radio is amazing
Bell 2
Pollock 7 (what you hear is what you get but it is real)
Buck 1
Kincaid 8

Thoughts?

Freakshow Blue

February 8th, 2011
10:34 pm

Joe, Is this inches? How do you know man? Hang out in bathrooms a lot?

Joe

February 8th, 2011
10:54 pm

Nice FSB. Could be I guess. Bell says he is about 2″. Actually they are my ratings with a composite score of radio talent, knowledgable, the ability to keep me interested (don’t have to agree) and likeability. For example, though others may bot like Perry or Kincaid, they are knowledgable and keep me interested. Then you have Leo and Buck that have no business being on the radio. Or The Stews which to me is THE WORST show EVER on Radio. They actually suck so bad that I hold 790 responsible for them being on and thus I give 680 more listens because 790 has the stews on their station. Sandra Golden IS HORRIBLE. Why they pay her anything is a surprise. Maybe Dickey is banging her. Regardless, now when I hear her annoying voice I will switch over to cokehead Steak and his partners Dimino and Chelini, the best 2 guys in radio.

Matt the Brave

February 9th, 2011
12:01 am

I’m wondering if this is leading up to someone bowing out from 680’s morning show. Not that anyone’s under pressure to leave, but with health scares, possibilities of other jobs outside of the radio industry (i.e.: as a pitching coach perhaps?), it makes me think that 680 is making sure they have good on-air talent for in the mornings. Maybe someone can clarify?

Matt the Brave

February 9th, 2011
12:02 am

680 Rules, are you Chuck Oliver? :D

Pepé Le Pew

February 9th, 2011
1:33 am

I think Leo is probably going to leave. He probably doesn’t like doing mornings and the Braves stuff. Given how bad he is on radio, it would probably be best for all parties involved if he left the morning show and just focused on the Braves pregame. I listened to Leo on the Braves pregame show several times last year and he sounded like he was just phoning it in with little or no research. Maybe if he only had the pregame & postgame stuff to do he’d actually put a little effort into it.

rod

February 9th, 2011
6:41 am

i guess Sandras big move into marketing flopped. even with STeakie the morning show is better at 790.
STewies SUCK

Quicherbichin

February 9th, 2011
8:14 am

I enjoy Leo’s contributions to the Rude Awakening.. i do like Dimino and Cellini as well… i detest The Tube Steak Shapiro and the Stews, so 790 hasn’t been on my presets since the Thrashers left. it’s also nice to be able to hear the Thrashers outside the Perimeter after dark.

John

February 9th, 2011
9:01 am

Noooooooooooooooooooooooo! She has the worst voice and laugh in the history of radio. She added nothing to a bad show on 790.