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City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Kelly Stevens takes over Kate McCarthy’s job at 97.1/The River

kelly2_125_mKelly Stevens, who has been doing fill-in work for B98.5, has taken over the afternoon slot at sister station 97.1/The River.

He replaces Kate McCarthy, who is actually B98.5’s Jordan Graye. Graye was assigned double duty in late 2007 to work at both stations. But rather than use Jordan’ s name at them both, the program director at the time, Chris Miller, said he decided to create a new name for The River “to keep each station distinctive and not cause confusion.”

Graye was given a choice of 15 different fake names to use for the River. She liked the sound of “Kate McCarthy.”

Graye, who has been at B98.5 for about two decades, remains as the midday host at that soft-rock station.

“Jordan and Kate will never lose each other!” wrote Graye via Facebook, tongue firmly in cheek. “BFF (although, she does get on my nerves a little)…. I betcha Kate turns up somewhere.”

Stevens was part of the Kelly & Alpha team for nearly a decade on B98.5 until 2008 when Steve & Vikki took over.

Stevens re-joined B98.5 six months ago as a part-time fill-in and weekend jock. His former partner Alpha Trivette is still seeking jobs in radio and has been acting in local plays.

Deborah Reece, who has been doing middays at the River, is no longer on the air but remains at the station with other duties.

UPDATE: I asked the boss Tony Kidd if they plan any time soon to drop the “new” from the name. The answer: no.

The moniker is part of our overall name, not a identification of when we debuted. The term “New” is also one of the most powerful words in the advertising world.

Join my Facebook fan page and Twitter.

By Rodney Ho, rho@ajc.com, AJCRadioTV blog

43 comments Add your comment

Wink

January 13th, 2011
6:36 pm

Congrats Kelly!

Kate Fan Club

January 13th, 2011
7:42 pm

Kate you will be missed. Rodney may think you were fictional but to the Kate-Heads you will always be real.

Colonel Klink

January 14th, 2011
12:04 am

What? Jordan Graye and Kate McCarthy are the same person? Next, you’ll be telling me that Colonel Hogan had secret tunnels around Stalag 13 and routinely sabotaged bridges.

So….Kelly Stevens and Kelly McCoy are still around, but Steve McCoy is gone.

rod

January 14th, 2011
6:48 am

I really like 97.1 and 106.7 but for goodness sakes, change the moniker

THE NEW 97.1 FM. IT HAS BEEN NEW FOR THREE YEARS NOW.

Rick James!

January 14th, 2011
9:20 am

Apparently they have been on such hard financial times as of late that they couldn’t afford new logos and banners that dropped the “New”. Since they could not afford to hire a “real” DJ- had to go the alter ego route and play the same Eagles cd all the time, it is refreshing to see they are back on their feet. Maybe Kelly Stevens can do a new voiceover so they can quit calling themselves “New”.

Dawn

January 14th, 2011
11:19 am

Congratulations Kelly! I loved you on B98.5 and am very happy you are back on the air. Best of luck!!!

RK

January 14th, 2011
11:24 am

Rod, you are wrong — it has been SIX years.

Who knew they had DJs? I thought it was all computers that were programmed six years ago.

Rodney Ho

January 14th, 2011
11:29 am

Six years since what? I know the River started Jan. 1, 2006 (five years ago) but Kate/Jordan didn’t join the station until 2007. The DJs are given minimal on-air presence on that station, which focuses on music, music and music.

TPM

January 14th, 2011
11:30 am

Kelly Stevens was on the air using the name Steve Kelly a few months ago. I’m not sure if it was another silly alias or if he was drinking again.

DebDoes

January 14th, 2011
11:30 am

In south Florida recently I noticed how many radio stations there are and the variety of music. It blows me away that Atlanta doesn’t have more stations and particularly a good jazz station so, we turn to XM/Sirius.

RK

January 14th, 2011
11:31 am

Six — guess it was five — that they have been proclaming that they are new.

Bob

January 14th, 2011
11:52 am

So, 98.5FM and 97.1FM are the same station except different, nobody has a real name, the same people will be moved to a different station but still stay in the chair and microphone they used for a decade, bring back DJ’s that don’t exist and keep the DJ’s that have a different name but don’t know what it is?

Crude

January 14th, 2011
12:02 pm

Let me join in with the sane folks who are objecting to the use of the slogan “the NEW 97.1 The River”.
SERIOUSLY. KNOCK IT THE HELL OFF. It’s been FIVE YEARS since the station made the format switch. I refuse to listen to 97.1, SPECIFICALLY because they don’t have any respect for their listeners. Well, this lie of a slogan, and the fact that their playlist is stuck on stupid, are the reasons that I took 97.1 off my presets.

Play something other than Fleetwood Mac, Eagles, and Elton John for flunks sake!! How damn stupid do you have to be to program a radio station in Atlanta? Don’t answer that. I already know. I just don’t understand WHY Atlanta has to suffer with such crappy radio stations. Every time that I travel to Orlando or Panama City Beach or anywhere in Florida, and try out their radio stations, it makes me dread coming home. Why does it have to be this way??

/ok…rant off

willydoit?

January 14th, 2011
12:08 pm

I’m with you Crude!! I grew up in the 70’s and 80’s and I know there were a hell of a lot more songs from those eras that 97.1 could play other than the same 20 damn songs everyday!!

97.1 Radio Voiceover Guy

January 14th, 2011
12:10 pm

Kelly, welcome to the NEW 97.1 The River!

Rodney Ho

January 14th, 2011
12:13 pm

The word “new” is not going away any time soon! From the boss at the River: “The moniker is part of our overall name, not a identification of when we debuted, the term “New” is also one of the most powerful words in the advertising world.”

Shiri

January 14th, 2011
12:15 pm

Why doesn’t 97.1 or 98.5 play some real oldies for a change? Like 50’s 60’s Doo Wop and 60’s – 70’s rock and roll ? Just try it, can’t hurt…

Andrew

January 14th, 2011
12:20 pm

The NEW branding WORKS! If we didn’t call it the NEW 97.1 the RIVER, we’d be calling it the OLD FOX 97.

June

January 14th, 2011
12:21 pm

Congrats to you Kelly. I will need to preset 97.1 on my radio.

Burned Out

January 14th, 2011
12:23 pm

‘The NEW 97.1 The River’ – Where you are guaranteed to hear Peter Frampton’s ‘Do You Feel Like We Do’ and Lynyrd Skynyrd’s ‘Free Bird’ multiple times throughout the day!

Rick James!

January 14th, 2011
12:26 pm

Sounds like they need a “New” boss at 97.1 The River. Maybe he would like to buy my “New car”- a 2003 Chrysler Sebring with 97K miles.
Seriously, that guy makes no sense. Did they actually pay him to come up with that moronic idea?

RK

January 14th, 2011
12:31 pm

Crude: I’m with you — just like I wouldn’t buy crap from Old Navy because their commercials were so awful. Radio PDs are notoriously dumb, so I’m not surprised that he doesn’t get it. There’s nothing new about the station. Saying so for five years makes you look like…a program director.

The only New River I know of is in West Virginia.

Holden Magroyne

January 14th, 2011
12:37 pm

Who cares!! I stopped listening to Atlanta radio a year ago! Sirius is worth the $13 a month!!!

97.1 Radio Voiceover Guy

January 14th, 2011
12:43 pm

Kelly, since you are the NEW guy around here I wanted to welcome you to your NEW offices here at the NEW 97.1 The River! It never gets old around here.

Ed Zachary

January 14th, 2011
12:50 pm

Garrett Davis

January 14th, 2011
1:12 pm

The midday slot is open? I heard that Shawn got fired from 99X she can use her old fake radio name Megan.

Nothing's New Anymore

January 14th, 2011
1:24 pm

Rodney, thanks for the “new” blog that confirms how deceitful the River boat gamblers are. And now for River traffic, where I heard the reporter say yesterday that a car “wrecked itself.” Now, that’s “new.”

Col. Reb is Cryin'

January 14th, 2011
1:26 pm

Enter your comments here

Bob Mayo

January 14th, 2011
1:33 pm

I can set my watch by the”New” 97 the River. On my way to work, Boston’s “More Than A Feeling”. On My Way Home, “Do You Feel Like We Do” from Frampton Comes Alive…I think its crazy to program a station like this…I listen to my I-pod and 680 the Fan. The “New” 97 the River would be great for interrogations at Guantanamo!

Highlander

January 14th, 2011
1:51 pm

I’m a fan of 97.1 but their insistence on continuing to use the term “new” in their station ID has annoyed me for awhile now. And the explanation given by Kidd as to why they still use it might work if you’re speaking to a slightly disturbed 5 year old. It doesn’t fly with anyone else. (Please tell me he sounded at least a bit embarrassed trying to sell that line!)

My guess is if they do add more of the classic rock catalog that’s available (as some others have complained about), Kidd will start them using “the New and IMPROVED 97.1 The River.” (Another “one of the most powerful words in the advertising world.”)

Jim H.

January 14th, 2011
1:53 pm

All I want to know is why they thing that dang “Logical Song” from Supertramp was such a massive hit that it needs to be played 10 times a day? It sucked in 1979 when it came out, and it still sucks today.

the truth

January 14th, 2011
2:10 pm

I am in agreement with all the rants about the NEW 97.1. It could be so much more than it is. I for one have quit listening as well. I can only hear Don Mcleans “American Pie” so many times. Didn’t DJ’s used to play that when they had to take a bathroom break. Why bother since there are no NEW DJ’s. Hey PD, take a hint, expand the playlist, monkey.

buckwheat, o'TAY!

January 14th, 2011
2:21 pm

I agree with other posters here in saying that atlanta (with over 5 million people), has the WORST radio stations around! EVERY station plays the SAME OLD SAME OLD songs by the same artists, OVER & OVER & OVER. Not ONE decent oldies station anymore that plays the best decade for music ever, the 60’s. The river needs to float on down the river & go away forever! Alot of stations have bit the dust & or changed formats in recent years & i’m suprised that the river is still on the air.Zzzzzzz.

Drifter

January 14th, 2011
2:43 pm

I listen to 97.1, but the “new” thing is annoying. It’s not new any longer, so it just sounds dumb. Would you call a car you’ve had 5 years new?

Clarkstonette

January 14th, 2011
3:02 pm

Kelly – WOOHOO and Congratulations. Love you and so glad you are back on the air full time. I have always loved 97.1 and 98.5. I don’t care if they call it new or call it blue, it just got better with you back behind the michrophone.

Lorna Love

January 14th, 2011
3:12 pm

Commercial radio in Atlanta is pathetic. If you don’t like rap, hip hop, or latin, do yourself a favor and get an iPod.

Charles Henry

January 14th, 2011
3:26 pm

For those keeping score at home…another “old’ jock back on the air ,., Charles Henry.. 4th time on 92.9. Started during the Steve McCoy/John Young Z93 era.. through the Classic Rock/Greaseman era.. doing weekends and loving it!!!

Carolinatigr

January 14th, 2011
3:35 pm

Another Steve McCoy/Phil Terrana trick! WOW!

Bill

January 15th, 2011
12:11 am

The New 97.1 The River has grown tiresome and boring. I’ve removed it from my presets. Just got so I couldn’t stand to listen to the same 40 songs over and over and over…

Brennon

January 15th, 2011
1:29 pm

Memo to Tony Kidd: While “new” is a powerful word in advertising, for advertising to be valuable, it has to be credible. The New 97.1 stopped being new over 3 years ago as Rod appropriately noted in a separate post. Maybe it’s time for 97.1 to keep its music the same but get a “new” moniker? Nobody except 97.1 management believes that “new” is credible any longer.

NoBrainer

January 15th, 2011
6:00 pm

The problem is you have a corporate owned station. Cox, Clear Channel, et al. Not one record is played until it’s “tested” to hell and back. The bosses rely on research. And sadly, their research tells them that playing the same songs repeatedly makes for a consistent product. Some overpaid research person got paid good money to tell them that New is a powerful word in the advertising world. Marketing and research will continue to tell you what to buy and believe. Just turn off your brain. And here’s Old Time Rock n Roll by Bob Segar.

Dennis

January 16th, 2011
9:17 am

Much of Atlanta’s radio mediocrity is the result of Cox ownership. Bob Neal wouldn’t know quality programming if he heard it. Although Steve and Vicki were a mistake – a rehash of stale outdated shtick..Vicki by herself – and Kaedy Kiely – is just mediocrity at a cheap price. And the “New 97.1″ – thank goodness WSB-AM didn’t use the term “New” in the 1920’s – Bob Neal would still have them using it. Face the facts..Atlanta will always be a major market with medium market programming.

bobo

January 17th, 2011
12:02 pm

Don’t criticize Kaedy! She is a walking, talking encyclopedia of rock and roll. I do agree that 97.1 should incorporate a few more songs in their playlist. Bring back John “Boy” Bryant!!!