In a case of really strange bedfellows, Lois Reitzes has taped a bunch of promos for Atlanta-based Adult Swim, which began airing this week.
Yes, the woman known for her silky voice and classical music knowledge on 90.1/WABE-FM has become the face (and silky voice) on a network that airs frequently juvenile, sometimes raunchy and seldom high-brow fare such as “The Family Guy,” “Aqua Teen Hunger Force” and “Robot Chicken.”
Check them out here. It’s all done in obvious, dead-on irony. Reitzes, dressed in a black blouse, pearl earrings and a broach necklace, is a talking head in front of a black background. They show her both in quarter side view and frontal. She makes grandiose pronouncements about the network, tongue firmly in cheek.
“You’re watching Adult Swim, where all your television fantasies come true,” she intones in one version while gentle classical music plays in the background.
“One simply knows when something is simply right. Adult Swim,” she says in another.
I haven’t been able to reach Reitzes, who is out of town, but Tim DeClaire, the Adult Swim spokesman, said it was the brainchild of promo writer/producer Matt Hutchinson, a fan of Reitzes for many years.
“She was just delighted to do them,” WABE spokeswoman Nancy Hoddinott said. (Hoddinott used to work at Turner.)
Hutchinson said he was nervous approaching Reitzes but was pleasantly pleased when she said yes.
Her voice, to him is “rich, buttery and very sophisticated.” Meeting her in person was “surreal,” he added.
He said the set up was reminiscent of those old family photographs of yore. Hutchinson even chose the music to fit the mood. “I’m really into the harpsichord,” he said. “It has a baroque elegance to it.”
Hutchinson said there was some initial concern this would be too much of an inside Atlanta joke but they figured the entire concept was valid. “Her voice,” Hutchinson said, “transcends region.”
Reitzes joined WABE in 1979 and is now the the Director of Arts and Cultural Programming in 2007. She can be heard from 9 a.m. to noon on the station.