Groove 105.7 billboards still dot the landscape, but the station has gone Wild. (Check out the new logo on the right).
This completes the station’s transformation from a dance/pop station when it launched in October 2009 to its current hip-hop/pop incarnation. When 95.5/The Beat went away in August, the Groove quickly pivoted its music, adding more T.I. and Trey Songz and cutting out virtually all songs pre-2000.
The station quickly hired Maverick and Mami Chula from the Beat and program director Dennis Martinez (who had been there all of five months) left.
Comparing the old Groove to the current Wild, “the two stations sound completely different,” said Melissa Forrest, who runs Clear Channel Atlanta, which also includes 640/WGST-AM, 94.9/The Bull, 105.3/El Patron and Project 9-6-1. “The on-air hosts are different. The name reflects the shift.”
For its first six months, the Groove was home to music from the Bee Gees, Madonna and Prince as well as some more recent songs by the