
Groove 105.7 billboards still dot the landscape, but the station has gone Wild. (Check out the new logo on the right).
This completes the station’s transformation from a dance/pop station when it launched in October 2009 to its current hip-hop/pop incarnation. When 95.5/The Beat went away in August, the Groove quickly pivoted its music, adding more T.I. and Trey Songz and cutting out virtually all songs pre-2000.
The station quickly hired Maverick and Mami Chula from the Beat and program director Dennis Martinez (who had been there all of five months) left.
Comparing the old Groove to the current Wild, “the two stations sound completely different,” said Melissa Forrest, who runs Clear Channel Atlanta, which also includes 640/WGST-AM, 94.9/The Bull, 105.3/El Patron and Project 9-6-1. “The on-air hosts are different. The name reflects the shift.”
For its first six months, the Groove was home to music from the Bee Gees, Madonna and Prince as well as some more recent songs by the
Continue reading Groove 105.7/96.7 goes Wild as part of format shift »

But then Sheree Whitfield pops up Sunday night with a brand new Aston Martin. (The cheapest 2011
But if that’s too early, there are plenty of other distractions this week. For pop music fans, there’s “The American Music Awards” Sunday on ABC. While it’s hardly prestigious, the AMAs bring out the stars, including Rihanna, Justin Bieber and Katy Perry.
Chris Tavarez, a senior at Westlake High School here in Atlanta, plays a supporting role on tonight’s Disney film “Avalon High.”
Just a few weeks after topping the Atlanta radio chart with “California Gurls,” Katy Perry follows up with “Teenage Dream.” The pop song overtakes Bruno Mars’ “Just the Way You Are,” which lasted a month on top.