accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

680/The Fan adds simulcast on FM dial at 93.7

216px-WCNN_AM_Logo.svg

680/The Fan yesterday at noon began a simulcast of the sports talk station on an FM translator at 93.7.

“We wanted to add the FM option to help deliver 680’s content to people who only want to listen to the FM band,” said David Dickey, who runs the Fan.

The station has not made an official announcement because it’s still tweaking the processing and ensuring it works well. “It will take a few days,” he said.

The 93.7 signal does not cover the entire metro area but is certainly an improvement at night, when the AM signal has to power down significantly. This will help the Atlanta Thrashers, who usually play games at night and are aired on 680. The Braves will now be heard on 93.7, 680 and Rock 100.5. This also helps the morning show the Rude Awakening in the early part of the show when it’s still dark outside, especially in the winter.

The Federal Communications Commission in 2009 began allowing radio stations to simulcast on open FM signals. These “translators,” as they are called, are not allowed to create new content per se. The 99X at 97.9, for instance, originates from the HD-2 channel on 99.7

Dickey said the signal will be comparable to that of 97.9. You can view a coverage map of 97.9 here.

Cumulus Broadcasting, which operates Q100, 99X and Rock 100.5, purchased the 93.7 translator in July for $400,000, according to an AllAccess story. Since then, Dickey Broadcasting, which owns 680/The Fan, purchased the signal from Cumulus. The two companies are independent, but both have some of the same management.

AM750 and now 95.5FM News/Talk WSB added an FM simulcast in August to give listeners who prefer FM an option. Ratings have improved since the move.

Join my Facebook fan page and Twitter.

By Rodney Ho, rho@ajc.com, AJCRadioTV blog

143 comments Add your comment

Jimmy John

November 30th, 2010
1:33 pm

Great! Finally FM sports talk radio in Atlanta. 790, are you listening?

The K

November 30th, 2010
1:47 pm

Yes I can listen to sports at night. The Fan is not a good sports station, but it’s better than nothing.

Indifferent

November 30th, 2010
1:54 pm

680 doesn’t interest me. I hope 790 follows with this strategy soon, though. Until then, XM national sports talk will have to do.

Observer

November 30th, 2010
2:55 pm

Once again, 680 is one step ahead of the 790 clowns. The management and resources at Dickey broadcasting is obviously infinitely greater then that at 790. The legacy of Shapiro and Saltzman continues.

Hoser

November 30th, 2010
3:00 pm

I know, as a Thrashers fan, it’s great to know that I’ll be able to hear all the action at night, even if I’m up in Acworth!! A huge win for the team, and the station…and now Atlanta has 4 pro teams, all on FM!

Mass Dawg

November 30th, 2010
3:33 pm

Of course 790 the Zone missed out on once gain. Shapiro and Saltzman were too busy trying to figure out how they were going to keep the lights on before they filed for Chapter 13.

Speaking of bankruptcy, how’d you like to be the executive at the local CBS affiliate who signed off on having the 790 the Zone losers doing the weekend sports. Imagine you get rid of the local personaliites for a bunch of hacks who think they know everything about food, movies, strip clubs, and college football

Better yet, what ever happened to the Hawks executive who signed 790 the Zone to be their flag ship station. You would have to be a complete imbecile to hitch your wagon to a station that can’t be heard at night, beyond the 28d Arc.

Au revoir, 790 the Zone, you won’r be missed CHA CHA.

Bk

November 30th, 2010
3:34 pm

I’d rather listen to 790 on AM than 680 on FM…..

GA Dawg

November 30th, 2010
3:38 pm

Mass Dawg –

We still have your severance check at the front office reception desk – please pick up when you have the time.

Sincerely,

Saltzman and Shapiro

Jimmy John

November 30th, 2010
3:42 pm

The guy at WGCL who signed off on 790 is the general manager (with the news director’s imput). These are also the clowns who run the only station that doesn’t cover high school football. Idiots.

Christopher Rude

November 30th, 2010
3:49 pm

I always love the angst-blog that follows whenever Ho writes a sports talk radio column. It’s usually the only way I can catch up on the personal life of steak.

Ole Kin'Kade

November 30th, 2010
3:51 pm

“don’t I sound even better on FM Buck?

RK

November 30th, 2010
3:54 pm

Wait, is there sports talk radio at night in Atlanta?

Kane337

November 30th, 2010
4:10 pm

Some of you guys should try reading the entire article…..

“AM750 and now 95.5FM News/Talk WSB added an FM simulcast in August to give listeners who prefer FM an option. Ratings have improved since the move.”

Kane337

November 30th, 2010
4:14 pm

Please disregard my comment. I’m not awake yet.

Kane337

November 30th, 2010
4:20 pm

I listen to both 680 and 790. They are both good and provide different views and insights. I’m always frustrated when daylight savings ends and darkness is in effect when I leave work. I can’t listen to either station and use my satellite for ESPN radio or Sirius NFL. This is a good step in the right direction by 680. I will definitely tune in to 93.7 on my drive home from work. I hope 790 will provide a simulcast soon. Love listening to the Mike Bell / Dave Archer tandem on Monday’s.

joe

November 30th, 2010
4:38 pm

Oh great…now we can hear The King burp, snort, fart, cough and sneeze in stereo.

Brisket

November 30th, 2010
4:39 pm

FM radio is dead. AM is where it’s at. The Zone has been lulling The Fan onto a false sense of security. Just you wait, when the time is right we will spring into action and then BAM, they won’t know what hit them. Now I have to go, being Brand Manager is exhausting. I spent most of the day working on the Penske file.

carl spackler

November 30th, 2010
4:40 pm

let me guess…790 the zone to be simulcast on V103? Someone tell those idiots that poodles ARE dogs.

UGA VIII

November 30th, 2010
4:44 pm

Listen to both stations, more of a 790 fan as their on air personalities are superior and nobody is funnier then Bell. Also, don’t need serious sports takes from Kincaid and his holier than thou attitude to all that is not Philly. But 790 has once again missed the boat by failing to secure a FM signal, so can’t listen to them early and after work on way home. Not sure how the execs over there are earning their paychecks. Hope they shape up soon or we may be stuck w/ only 680.

rod

November 30th, 2010
4:45 pm

mass dog, get your panties out of their wad. no one wanted the Hawks when it was up for renewal. While I love Holman I enjoyed 790 adding dscott to have someone Steve could play off of. Mayhem in the AM is way ahead of Rudes group and Barnhardt and Durham are tremendous. Colin Colon cant compete with that. King is fine while Matt’s act of being a stud wore me out when he was 790. The Stews are unbearable. Buck and Kincaid, I just cant listen to. I go to satellite after 1pm.

Mike

November 30th, 2010
4:45 pm

Atlanta sports radio made me get Sirius Radio. Especially Chris Dimeno. Met him once, what a d-bag, and a face made for radio.

ATLFlamesFan

November 30th, 2010
4:46 pm

I am absolutely thrilled that I will be able to listen to the Thrashers games on the radio. And for the post-game show, I won’t have to turn it off when I get to 285!
Let’s Go Thrashers! 5 wins in a row!

Observer

November 30th, 2010
4:46 pm

Agree with Kane337 above about Archer and Bell. That show is exponentially better then the Bell/Pollack combo. Pollack is just a boring, ignorant fool with very little personality and almost zero knowledge or insight outside of just football and basketball. If 790 was smart (which they have proven time and again they simply aren’t), they would cut ties with Pollack and go with Archer/Bell full time as that show is the second best sports talk show in Atlanta after Chuck and Chernoff.

Buck is a god awful moron that is simply unlistenable and Kincaid is simply an obnoxious, blowhard, though he at least does his research to his credit. When he plays it straight he’s good, but when he reverts to his obnoxious “bad cop” routine with the idiot Buck, he becomes almost intolerable.

No reason to comment on the Stewpids as that is simply terrible radio in every possible respect. Durham and Barnhart are just unexciting old farts with an extremely narrow focus. I can’t imagine how that show would even be worth listening to during the months of April – August (I only included February and March because Durham at least knows College BBall and can carry the show during that period).

Both morning shows are not very good overall, but the Mayhem show becomes vastly better when that bumbling and inept fool Shapiro is not there.

cosmo jacket

November 30th, 2010
4:53 pm

Good to hear (pun!), but no thanks on B & K in the afternoon. Diddo UGA VIII’s thoughts (Did I really agree with UGA?) I throw up in my mouth when I even hear the ad for Kincaid’s Sunday show by himself @ ESPN. Maybe we could get Joe Morgan to join him on that show now that he is done with Sunday Night Baseball and we could package 2 awful commentators in one location that I can avoid. I listen to 790 using flycast on my phone when coverage is poor, but they really do need to simulcast.

Jim

November 30th, 2010
4:59 pm

Some change. Just put it on 93.7 and they are playing xmas music! Am I missing something here?

TPM

November 30th, 2010
5:07 pm

I’m looking forward to it because Rock 100.5 would never broadcast The complete Braves pregame shows.

myra

November 30th, 2010
5:10 pm

YYYYYYYYYYYYYYYYYYYYYEEEEEEEEEEEEEESSSSSSSSSSSSSSSSSSSS!
thank you.

TC

November 30th, 2010
5:12 pm

Oh thank God I can hear Buck’s fake laughs and fake excitement in stereo now.

cafeej

November 30th, 2010
5:12 pm

You can actually hear 790 on FM if you have a radio which is able to received High Definition (HD) signals. They have been on the third digital channel of Star 94 (94.7-3) for over a year. Now both stations can be heard on FM.

Several stations in the Atlanta market have this capability. WABE 90.1 uses all three channels to deliver different content.

RK

November 30th, 2010
5:14 pm

Welcome to 1985!

Lum

November 30th, 2010
5:22 pm

You guys that think Mike Bell is funny must all be former Kappa Sigs.

790 the Hood...

November 30th, 2010
5:24 pm

…is unlistenable.

Andrew

November 30th, 2010
5:24 pm

If you even listen to Chuck and Chernoff, let alone think they are the best, kill yourself.

Fish Fry Party Punch a Nerd in the Face

November 30th, 2010
5:25 pm

Steak has got to be the dumbest arsehole on the planet earth

Fish Fry Party Punch a Nerd in the Face

November 30th, 2010
5:27 pm

OH Yeah, LETS GO THRASHERS…Clap, Clap, Clap

td

November 30th, 2010
5:27 pm

790 morning show sucks because it is a bunch of loud mouth Yankees that do not have a clue about college football in the south.

TC

November 30th, 2010
5:30 pm

Haha…so which is it? “loud mouth Yankees” or “790 the hood”? Wow…don’t allow too much diversity in your southern ears.

tj

November 30th, 2010
5:31 pm

This is great news for us Thrasher fans living out in the sticks.

Tyrone Biggums

November 30th, 2010
5:32 pm

I prefer ESPN Radio 1230 AM. You get National shows like Mike & Mike, Cowherd, SVP, etc who talk about national issues and not bunk local Atlanta sports.

pete

November 30th, 2010
5:32 pm

790 is much much better until 1 pm. Then it sucks. the Stews are awful . Chuck and Chernoff and Buck and Kincade are better in the afternoon

TC

November 30th, 2010
5:36 pm

I think it’s much more exciting that they have finally released their iphone/ipod app and updated their website. 790 is still the leader as far as the technology aspect goes. It’s more interactive with the texting capability as well. I dunno…there’s room in Atlanta for more than one!

Road Dog

November 30th, 2010
5:43 pm

Kudos to 680 the Fan. They have taken the best from 790 (just lacking Domino) and now they are beginning to squeeze them out. Shapiro has killed that station.

680 Fan

November 30th, 2010
5:49 pm

I love 680 I’m glad they are now on FM too I think its a smart move and another nail in the coffin for the guys down the street BTW I met Chuck Oliver the other day I don’t think Healthy Trim works or at least it didn’t seem to slow him down from stuffing his face.

Fat Buck Baloo

November 30th, 2010
5:51 pm

I’m just glad all of you can listen to my fat butt on FM now

Hoser

November 30th, 2010
5:52 pm

Dollars to donuts most of the guys trashing 680 and loving on 790 here are Big League/Jefferson-Pilot trolls…

WOOF! WOOF! WOOF!

November 30th, 2010
5:53 pm

I love 790 The THUG !

It my favorite radio station.

And we now have the best President USA ever had.

Atlantafied

November 30th, 2010
5:54 pm

The clown that decided to have the 790 The Zone yankees from New York, Boston and Cleveland do the UGA Bulldogs pre-game show must have been smoking crack. Georgia Bulldogs and martinis don’t mix. These guys don’t have the foggiest clue as to what’s going on with SEC football. And by the way, what’s up with the shiny bald heads?

James

November 30th, 2010
5:55 pm

Oh, great – another place to hear 680 the dawg

Braves #17 Fan

November 30th, 2010
5:57 pm

I always preferred 680 over 790. 680 seems to come across more intelligently. 790 seems a little on the trashy side. I don’t like listening to strip bar commercials while listening to sports talk with my two boys.

Mass Dawg

November 30th, 2010
5:58 pm

GA Dawg, if I had worked for Steaky, I would have killed my self several years ago. I think I would have offed my self after I heard for the 40th time, the story of Steak getting dropped off at the Cheetah club by his folks. Besides there isn’t enough of Steak to go around, becuase the two main boot lickers, Dominio and Cellini, have him all to themselves.

Seriously, only in Atlanta could these hacks stay on the air so long. Why dodn’t we bring back the Grease Man and Steve McCoy to Atlanta for a morning show.