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680/The Fan adds simulcast on FM dial at 93.7

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680/The Fan yesterday at noon began a simulcast of the sports talk station on an FM translator at 93.7.

“We wanted to add the FM option to help deliver 680’s content to people who only want to listen to the FM band,” said David Dickey, who runs the Fan.

The station has not made an official announcement because it’s still tweaking the processing and ensuring it works well. “It will take a few days,” he said.

The 93.7 signal does not cover the entire metro area but is certainly an improvement at night, when the AM signal has to power down significantly. This will help the Atlanta Thrashers, who usually play games at night and are aired on 680. The Braves will now be heard on 93.7, 680 and Rock 100.5. This also helps the morning show the Rude Awakening in the early part of the show when it’s still dark outside, especially in the winter.

The Federal Communications Commission in 2009 began allowing radio stations to simulcast on open FM signals. These “translators,” as they are called, are not allowed to create new content per se. The 99X at 97.9, for instance, originates from the HD-2 channel on 99.7

Dickey said the signal will be comparable to that of 97.9. You can view a coverage map of 97.9 here.

Cumulus Broadcasting, which operates Q100, 99X and Rock 100.5, purchased the 93.7 translator in July for $400,000, according to an AllAccess story. Since then, Dickey Broadcasting, which owns 680/The Fan, purchased the signal from Cumulus. The two companies are independent, but both have some of the same management.

AM750 and now 95.5FM News/Talk WSB added an FM simulcast in August to give listeners who prefer FM an option. Ratings have improved since the move.

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By Rodney Ho, rho@ajc.com, AJCRadioTV blog

143 comments Add your comment

Kool-Aid Drinker

November 30th, 2010
5:58 pm

Buck in FM. Lord to the have mercies. He constantly defends the incumbents (Cox & Richt come to mind). He doesn’t know how to call a spade, a spade. I don’t care if he played QB, that was a long flocking time ago. As a fellow Bulldog, he is downright embarassing. That nasal voice of his puts me to sleep.

Great Falconi

November 30th, 2010
6:03 pm

Falcons need to get rid of the birdbrain Elle Duncan.

What an airhead !

Beau Bock

November 30th, 2010
6:05 pm

I still think the Falcons messed up when they fired Jerry Glanville.

Sup

November 30th, 2010
6:06 pm

Just get rid of kincaide and bring back Max Howell.

790 Fan

November 30th, 2010
6:07 pm

Obviously everyones taste are different. I prefer 790 over 680. I like Domino, Barhart and Durham, Bell and Archer. Can live with Cellini. Pollack is just a big lug devoid of any knowledge of the world outside of football and some NBA. Steak= mostly annoying and the morning show is better without him. Stews are absolutely unlistenable unless you are African American.

On the other side, the morning show on 680 is unlistenable Rude and Perry are really bad. Mazzone has some baseball insight, but I can’t wade thru the other crap. Chuck and Chernoff are pretty enjoyable. Buck and Kincade make my ears bleed. Would rather listen to the Stews for twenty four straight hours vs ten minutes of these two and that is quite a strong statement. Kincade= world’s biggest pontificating a** clown.

Back 2 reality

November 30th, 2010
6:08 pm

Hey Steak Shapiro, stop sucking up to Artie Blank & Matty Ice and pay attention to this!!

Highlander

November 30th, 2010
6:08 pm

Good news, RH! Thanks.

Now I’ll actually be able to hear Monday Night Football! (Don’t get to watch due to work schedule.) 680 definitely has some reception problems here in Marietta after 6pm.

GetYourDVRready!

November 30th, 2010
6:18 pm

This is great news. In the office I keep 680 streaming all day, and on the way to and from work during daylight savings its tough to get a signal.

I’d be even more happy if they finally released an App. for the Droid (there has been an iPhone Ap. for a while). With that said, the ap.’s won’t allow for streaming of Braves games due to MLB restrictions (the same as on their online streaming). SO, if the main thing you want to catch clearly is the Braves games- this is GREAT news!

Em, we’re on the FM dial!

BigBlueTiger

November 30th, 2010
6:26 pm

I only listen to the Stews anyway.

Shirly Hemphill

November 30th, 2010
6:27 pm

I’ll be sure to tune in…it will be interesting to see if Leo has any anecdotes about Glavine and Smoltzie. That would make things really interesting!

Dave

November 30th, 2010
6:28 pm

I never did like 790. I haven’t listened to them since Beau Bock did “Mayhem in the P.M.” a long, long time ago. I couldn’t stand Steak Shapiro and that smarmy “Noo Yawk” attitude. I liked 680 better when they had “Mike & Mike in the Morning,” and “Max & Perry,” although “The Herd” is pretty good (don’t really care for “Rude Awakening”). I’ve been wishing The Fan would simulcast on FM for a while, so I’m happy.

Matt

November 30th, 2010
6:36 pm

That’s right Carl, poodles are dogs and poodles can also be male. The Stews are just trying too busy trying to be cool with all that hip slang they spit!

It’s completely un-listenable and the habitual race angle is beyond annoying. Their intro is enough to make you want to shotgun your radio.

Ford's poppa

November 30th, 2010
6:52 pm

Listened to the FM version tonight when I lost the AM signal. They need to work on the audio because everyone sounds a pitch or two higher on the FM than on the AM. Hearing a more metallic sound to the voices on the FM version as well.

GoFalcons11

November 30th, 2010
6:55 pm

I like having the 2 local stations plus now the national stuff on 1230 and 1340. As soon as they start talking college football I can switch the dial to Pro Sports that actually matter. Love it.

SB

November 30th, 2010
6:57 pm

If you are hearing Christmas music on 93.7, then you are picking up the Macon station

CJ

November 30th, 2010
7:06 pm

Almost as boring as the painful interviews with Stinchcomb

Buck is so BLUE

November 30th, 2010
7:10 pm

Ole HICK FACE BUCK loves to smart mouth G.T. But his red neck almamater school is not loved by everybody that listens to that station. I have family that attended both universitys. And I get discussted when he says some sarcastic remark about G.T. “THA JAAACKETTS” (sample) How about the JAWJA DAWGS. If you dawg people could only see yourselves as others see you. It just proves how immature and goofy Mr. BAAAALUUUUU is.

Durty Bo Dean fan

November 30th, 2010
7:20 pm

Great move! Sports radio should be broadcasted all around the clock. Not everybody works a 9-5. But, I’d love to hear less of “ESPN Radio” and more local talk on the local stations. I can WATCH SportsCenter on TV, so why would I choose to simply LISTEN to it on the radio?

Local sports radio needs more LOCAL coverage, regardless of the time slot!!

F. Sinkwich

November 30th, 2010
7:21 pm

Chuck and Matt on 680 mid-days is the best radio in town, bar none. Excellent mix of sports and nonsense.

I hate Rude and Leo in the morning. Hey Leo, nobody cares about baseball in November, and Rude, nobody cares about you and your constant sexual innuendos. You are way past your prime.

Voice of Reason

November 30th, 2010
7:23 pm

I have listened to sports tak radio since its beginning in the late 70’s and this market has the worst selection of hosts. I grew up between Philly & NY with shows like Mike & the Madd Dog durind drivetime- Been here for 10 yrs and both 680 & 790 STINK. Chuck & Chernoff is the only show that I can listen to for more than 30 minutes without getting sick. I travel all around the country and Belue has got the be the worst person in drivetime (in a major market). He is always unprepared, laughs for no reason at all, and changes the subject like he has ADD. Buck should be doing radio in Macon. I am from Philly and I even Kincaid obnoxoius (but at least he prepares). Kincaide is a Howard Eskin whanabe. 790 is not much better. The Stews are difficult to listen to but I can handle them before I listen to Belue. Steak is a buffoon who is so self centered that he can’t realize is in his best interest to get out way. What a waste sportstalk radio is in this town!!!!!!!!!!

Chuck Kang

November 30th, 2010
7:24 pm

I AM THE KANG!!! Now on Stereo!

Chuck Kang

November 30th, 2010
7:25 pm

Enter your comments here

JCP

November 30th, 2010
7:27 pm

Can a few of you guys stop with the obsession of where guys are from? Buck Belue was born here and played (if handing off is played) major college football here and he might be the biggest dope when it comes to talking about it. Chuck Oliver was born here and is the most insufferable guy in radio when it comes to everything but especially college football. I’m from Dunwoody, 35 years old, and I’ll take a couple of the “Yankees” everyday of the week. Funnier and more prepared beats boring and lazy.

Legal Carlos

November 30th, 2010
7:28 pm

Not having to listen to Chernoff and Kincaid justify moving from Atlanta. A couple of self-righteous twits.

Truthpaste

November 30th, 2010
7:28 pm

Great. It sucks living OTP and catching sports talks in patches. I was getting tired of the whining on WSB.

Durty Bo Dean fan

November 30th, 2010
7:33 pm

Hey Ho,
Check out Durty Bo Dean on youtube. Dude’s got some bad azz videos.

King of Lawrenceville

November 30th, 2010
7:37 pm

Buck sucks and Kincade blows… Those guys are intolerable… And I’m a UGA grad… I like Rude ok but please replace his sidekicks… Perry is a complete blowhard and Leo needs to get back to coaching… I like the Mayhem show better than Rude Awakening but Moe, Larry and Curly are all too smug much of the time… They take themselves way too seriously…

MF

November 30th, 2010
7:38 pm

Great news! Good reception for Thrashers and Monday Night Football! 680 really seems to be positioning themselves for a kill shot on 790 knowing that the St. Louis deal set them so far back here in Atlanta.
Both stations have strong points, strong shows and weak shows (Buck and Kincade and the Stews being almost unlistenable), but what is really amazing is the amount of on-air and off-air talent that 680 has poached from 790 recently. Chernoff, Oliver, Hometeam, Chad Scott, and Dennis Scott. Amazing.

DamntheButcher

November 30th, 2010
7:39 pm

This may help if you are just north of Atlanta but I am an hour away and it doesn’t do crap for me. The signal is weak. Scott McFarlane is a total idiot because I have emailed him several times and asked why a station like Paul Finebaum in backwoods Alabama can be on xm and 680 can’t. McFarlane is too pathetic to answer. The fm idea is good but it is between 2 stations that interfere with 93.7 in North GA.

Just sayin'

November 30th, 2010
7:55 pm

I listen to sports radio everyday,and must admit that listening to Kincade is sometimes difficult. He knows it all, and can’t tolerate callers who don’t agree with his take on things. Buck’s laugh is as fake as a $9 bill, and I HATE the way they exploit “Mel”. They know he sounds ignorant, and constantly put him on air just to get a good laugh. On the other hand (dial) The Two Live Stews are annoying, too. Someone stated they’re difficult to listen to unless you’re African American. News flash: They can be difficult to listen to even if you are African American.

Moonpiepimp

November 30th, 2010
8:05 pm

Good news. I use to listen to 790 but now I am on board with 680. I still think 790 has the better morning show but I have been full time with 680 since they got Chuck and Chernoff. Those guys crack me up.

Fish Fry Party Punch a Nerd in the Face

November 30th, 2010
8:09 pm

First off Chuck the Kang did not get accepted to UGA and went to Auburn. Of course, he is going have a bias against UGA. Second, Perry Lorentino transferred into Univ of So Cal and did not graduate from there; third you must have a fat face and bald head yank to be on the 790 morning show. What do you have with all this? A bunch of idiot LOSERS.

jojo

November 30th, 2010
8:15 pm

yeah thats what atlanta need more small translators to clog up the FM band, lets see, lets put 590 radio disney on 94.5, 790 the zone on 98.9, 1160 WCFO on 100.1, 1010 WGUN on 100.9, 1690 WMLB on 103.7… sheesh!!

jojo

November 30th, 2010
8:19 pm

oh and lets not forget 640 wgst on 105.3 grrr TALK BELONGS ON AM KEEP IT AWAY FROM FM no wonder people are not getting new phones with FM radio on it, it sucks, they are just too happy with ipods and sat radio

Furman Bitcher

November 30th, 2010
8:22 pm

Kincade is the best in the ATL. He is jut right most of the time and you cant stand it.

churchy

November 30th, 2010
8:32 pm

All the personalities on 680 are awesome. Great chemistry on every show. Leo is the coolest dude in the morning. Kincade is almost always correct.

King of Lawrenceville

November 30th, 2010
8:55 pm

Furman and churchy,
Please… Kincade sucks out loud… He comes off as a spoiled little boy that needs a serious a$$ whipping… Leo is a complete goof ball… He belongs on the field… Laurentino is a complete jacka$$… I turn the channel every time he starts to speak… I know his role is to be the heavy but he just doesn’t cut it…

Radio Maverick

November 30th, 2010
9:17 pm

For those who didn’t already know, 790 The Zone DID add an FM frequency a few years ago on 94.1 FM HD-2.

Fan and Zone

November 30th, 2010
9:18 pm

I think 790 does mornings well because Cellini is always prepared and know how to run a show. Dimino makes relevant points and knows his stuff. Chuck and Chernoff are great during middays. Their chemistry makes them what they are. The Kang doesn’t mind being poked at and it makes the show fun. Bell and Archer are terrific together in the afternoons. We are lucky to have more than one option in this town.

Radio Maverick

November 30th, 2010
9:20 pm

Correction: For those who didn’t already know, 790 The Zone DID add an FM frequency a few years ago on 94.1 FM HD-3 a simulcast of WQXI-AM.

TC

November 30th, 2010
9:29 pm

I’m with you Fan and Zone. Nobody said anything about having to pick a side. It’s not a divorce. Let’s face it most of the 680 guys came from 790. Let’s stop for a moment and think that…oh…I dunno…both stations are in it for ratings etc. They all appeal to different demographics and it’s by design. No show is EVER going to appeal to EVERYBODY regardless of station.

hoopdog

November 30th, 2010
9:45 pm

why all the hate on here? there should be a show for everyone considering there are two sports stations in this town. since everyone else is giving their favorites, i will as well. i always listen to mayhem in the am…then chuck and chernoff and the stews…then bell and archer/pollack.

jsmith

November 30th, 2010
9:46 pm

i used to like 790 then they put the stews on and i lost all respect for that station. 680 blows 790 away

Sports fan

November 30th, 2010
9:48 pm

I knew the Stews were eventually going to be called out. Why bash them calling ladies poodles? You know, its okay to have variety in shows. There isn’t one “correct” format for sports talk. Well it was for years, but that change when 790 decided to step out of the box and try something different. There are also more than just African Americans who listen to the show. Great point TC.

Jones

November 30th, 2010
9:56 pm

790 is still better

FLAWoodLayer

November 30th, 2010
10:00 pm

790 much better than 680 imo. Please 790 go with Archer and Bell 5 days a week. They have great chemistry. Pollack would be better on 680.

RosGator

November 30th, 2010
10:58 pm

Agree that 790 that AM crowed does not really understand SEC/ACC football, If I hear about steakie’s “kinish” one more time I may throw up. At least that old fart yankee beua bock gets it. Who the hey know what a kinish is? IF there is any cosmic justice Steak’s daughter will probably end up working at Tatttle Tail.
Chris Rude constantly intterrupts everyone, Perry is so arrongant and in so many instances just plain wrong on the facts its incredible.

42-34 - Dawgs STILL Run This State

November 30th, 2010
11:08 pm

Good – once again Buck Belue and 680 trumps 790 The Zone, the official flagship station of gt athletics.

Dawgs STILL run this state!

Sports Talk?

November 30th, 2010
11:19 pm

Oh great. Another way I can get restaurant and movie reviews. Another venue for hearing about how these jerks spent their weekends with their little girls. One more medium for discussion about everything not related to sports… oh, wait… 680 is now on FM? Whew! I thought you said 790.

Never mind.

Get Real

November 30th, 2010
11:21 pm

680 wins again.

The Zone is broke and doesn’t exist anymore. They were bought out by Lincoln Financial because Steakie and Salzman spent up all of the money and tried to be tycoons in St. Louis. The St, Louis endeavor looks like it broke 790 and they sold out.

Steak fired all of his talent so he could ride around in his Mercedes Benz and now has blown the chance of a lifetime.

790 should’ve invested in an FM signal years ago. The Dickey’s Have the Braves, Hawks and Thrashers all on FM now. Looks like they now have a place to put the Falcons too.

790 is a joke, 680 is business.