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City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Fish 104.7 goes all Christmas, followed by B98.5 four hours later

3231110Again, 104.7/The Fish was the first station to go all Christmas this morning. The Christian pop station opted to open the Christmas doors the same time as a year ago: the Wednesday before Thanksgiving.

At 8:07 a.m., Amy Grant’s “Jingle Bells” heralded a month-long holiday tradition that is expected to include more than 8,000 songs. This is the station’s ninth year of switching formats at this time of year.

B98.5, which last year zoomed to No. 1 in the ratings the minute it brought Santa Claus into town, chose the same time as 2009 to launch its format: 11:59 a.m. with Bobby Helms’ “Jingle Bell Rock.”

The first station in Atlanta to go all Christmas happened was then Peach 94.9 a decade ago. Fish jumped aboard in 2002. B98.5 followed in 2004. In 2006, Peach (now Lite) dropped Christmas in the middle of December for a country format, 94.9/The Bull, leaving Atlanta with two all-Christmas stations the past four years.

If you want your Christmas music with a bit more spirituality, listen to Fish, which features songs such as “O Come, o Come Emmanuel” and “What Child is This?.” But the station will also throw in some secular classics, too, such as Andy Williams’ “Silver Bells” and Burl Ives’ “It’s a Holly Jolly Christmas.”

(Sirius/XM switched its Love station to all Christmas last week. South-skewing Magic 98.1 went Christmas earlier this month. J93.3, a Christian station that can be heard on the south side will start all Christmas music on Friday.)

B98.5 has been known to keep a tight playlist which includes the usual suspects such as Nat King Cole’s “The Christmas Song” and Bing Crosby’s “White Christmas.” And though there are always dozens of new Christmas albums released each year, the station is picky about playing new versions of old songs. As for brand new Christmas songs getting widespread airplay? Rare nowadays anywhere. Tradition rules the day.

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By Rodney Ho, rho@ajc.com, AJCRadioTV blog

59 comments Add your comment

Kat

November 24th, 2010
10:13 am

Thanks, Rodney. It definitely is the most wonderful time of the year!

Tree Topper

November 24th, 2010
10:16 am

I’ll wait until B98.5FM makes the switch. I can’t deal with the faux Christian attitude of the Fish.

Jeff

November 24th, 2010
10:21 am

LOVE IT!!! And Sirius channel 4 is playing old traditional songs as well.

Atlanta Radio Monitor

November 24th, 2010
10:25 am

In response to TheFish 104.7, V-103 goes to an All-Ghetto-Trash format from now until Infinity… or at least until the FCC pulls their license for the on-air profanities broadcast there earlier this month.

MUSTANG 100

November 24th, 2010
10:26 am

And I can’t deal with 50Cent covering Jingle Bells.

Brian Asselstine

November 24th, 2010
10:31 am

Over at 790 The Zone starting Today @ 4:00 pm Mike Bell will sing Christmas songs in his Steak Shapiro voice until Midnight December 25th.

MUSTANG 100

November 24th, 2010
10:33 am

Yes Atlanta Radio Monitor, there’s nothing more enjoyable than a ghettoed down Christmas carol, or even worse, a non carol, like the one where she gave him her heart and he threw it away. Smart fella.

MUSTANG 100

November 24th, 2010
10:37 am

Equal time here, too, I despise redneck non carols also – grandma should have kept her behind at home.

Kennesaw Dave

November 24th, 2010
10:37 am

Not to sound like a scrooge, but why do we have to start the Christmas music this early? Can’t we wait until after Thanksgiving is over? Please??? I love Christmas as much as the next person and it’s my favorite time of the year. But C’mon. Christmas music already? Oh well, I guess it’s just me. I get annoyed when the stores start putting up Christmas stuff right after Halloween too. :)

Jelly Sandwich Meat

November 24th, 2010
10:48 am

Why do Christians think they own the world?

Some of us don’t want to join in on the reindeer games, therefore, don’t treat us like the Antichrist because we refuse to believe in the Christian myths that Christmas is the birthday of Jesus. It was a Pagan holiday to celebrate the winter solstice. Long live the Earth! Long live the universe!

ldrb

November 24th, 2010
10:54 am

Sorry folks, the FISH isn’t the first to go CHRISTmas. 98.1 has been playing the carol’s since Halloween!

Jed

November 24th, 2010
10:58 am

@ Jelly Sandwich Meat,
What, are you five? You sound as silly as your name.

@ Kennesaw Dave,
Completely agree. Too early; it even ignores Thanksgiving, when Christians are supposed to spend even MORE time being thankful.

Alto2

November 24th, 2010
11:03 am

Peach 94.9 was the greatest thing going until they dropped Christmas music and Sounds of Faith on Sunday morning. Very sad to drop that tradition.

dan

November 24th, 2010
11:08 am

This is nothing. I was up in Lexington KY over Veteran’s Day weekend and both pop stations up there went all Christmas the day after Veteran’s Day. This is getting a little out of control.

David

November 24th, 2010
11:15 am

I’ll see your Veterans Day and raise you November 1st…Magic 98.1 down on the southside has been all Christmas music since then…

Jelly Sandwich Meat

November 24th, 2010
11:19 am

Thanksgiving is a farce as well. Essentially we are celebrating over 300 years of slaughtering the natives of this continent.

I’ll be eating anything but turkey.

Brian Asselstine

November 24th, 2010
11:21 am

Oh yeah…well I was in French Lick, Indiana for the 4th of July and they were already playing Christmas music on the radio.

Brian

November 24th, 2010
11:36 am

Don’t like the stations that play Christmas music, don’t listen. Don’t like the stores that put out Christmas stuff early, then don’t shop there. But the Christmas pureists are now in the minority and as long as worshipping the almighty dollar is the chosen religion, Christmas will come earlier every year.

Raymond

November 24th, 2010
11:40 am

Hey Meat…pass me your turkey. I like both the white and dark meat. Enjoying many years of Thanksgiving.

seadawg

November 24th, 2010
11:41 am

What about the rumor that 106.7 is dropping the oldies format? I know they switch to Christmas music after Thanksgiving, but there are lots of older listeners who like the music. I guess the suits think us old farts don’t count any more. What about Randy & Spiff, do they go also?

Billy bob smith

November 24th, 2010
11:46 am

Sandwich Meat, you’re an idiot.

Rodney Ho

November 24th, 2010
11:47 am

Nope. No truth to it based on an interview I had with the boss yesterday. They are merely dropping Scott Shannon middays and inserting a local jock.

Rodney Ho

November 24th, 2010
11:49 am

@ldrb I’m only counting radio signals that cover a bulk of metro Atlanta so 98.1 does not really count…

Sukkot

November 24th, 2010
11:50 am

This is why I turn off The Fish in December. They won’t listen to me, so I hope their advertisers read this.

I’m not much into celebrating the birth of the Roman god Sol Invictus anyway. Christians read your Bible… you really think those shepherds would have been outside watching the stars in the middle of winter? And how profane is it to celebrate the birth of Sol Invictus and ignore the Biblical holidays? Jesus was born on one of them. Which could it be??

Jelly Sandwich Meat

November 24th, 2010
11:52 am

That’s it Billy Bob…..Instead of a lucid, thoughtful retort, you find it easier to insult me. I bet your mom hates you.

Unbelievable

November 24th, 2010
11:53 am

Not trying to be a grinch here, but I can’t understand why anyone has to go ALL CHRISTMAS ALL THE TIME before T’giving (especially The Fish)???

Why can’t they MIX the music and have a gradual increase?

I was trying to plot out what other stations to listen to over the next few days to once again avoid the Christmas music onslaught, but I am not encouraged by what I am reading here. Look out dusty CDs… I’m heading your way.

Happy Turkey Day folks, even you Jelly Sandwich Meat. Let’s be thankful for our freedoms, including the right to NOT eat turkey on Thanksgiving and to NOT listen to Christmas tunes until we are ready.

Jelly Sandwich Meat

November 24th, 2010
11:56 am

Freedoms? Have you been to an airport recently?

Unbelievable

November 24th, 2010
11:58 am

Hey, let me grasp at straws here. I was extending an olive branch to you but you seem a little bitter today. Mea culpa and best wishes to you.

brandy

November 24th, 2010
12:05 pm

YEA!!!!!!! I love Christmas music.

Jelly Sandwich Meat

November 24th, 2010
12:22 pm

Olive branch? What are you talking about?

Brian

November 24th, 2010
12:26 pm

@ Sukkot, with that attitude I’m pretty sure the Fish won’t miss you when you leave..

Al Styne

November 24th, 2010
12:35 pm

All of you heathens need to repent and allow the CHRISTmas Spirit in you. Without Jesus, Jelly, there would be no Christmas.

Jelly Sandwich Meat

November 24th, 2010
12:38 pm

And your proof to this myth is a book with over the top stories of miracles? Do you really believe in talking snakes? How about that ONE man could gather every species on the planet and put them on a boat?

Santa Claus

November 24th, 2010
12:45 pm

I love the Christmas music all day and night

Urinal Cake

November 24th, 2010
1:00 pm

How does Jesus celebrate Santa’s birthday?

Mark in Woodstock

November 24th, 2010
1:02 pm

Count me in the minority but I’m actually sad on the 26th when they go back to regular music…it’s one time of the year…enjoy it.

bill gates

November 24th, 2010
1:21 pm

i dont argue with fools jelly so i will just call you an a$$hole

raleturn

November 24th, 2010
1:28 pm

I would rather listen to NPR than the Fish this time of the year. I can only handle some many little drummer boys beating on that dang drum. Thank goodness there is 91.5, 93.3 and WLFJ out of Greenville, SC for those who live on the East side of the ATL.

One can only wonder do they do this in order to allow their staff to go to parties or something. It would be different if they played classical Christian music such as Handel’s Messiah, Bethoven’s 9th Symphony, or George Winston’s December. Instead one is forced to listent to Oh Holy Night about a gazillion times or opt as I do and not listen to them until after the 1st of the year.

Christmas Crazy

November 24th, 2010
1:33 pm

I’ll be enjoying some turkey while jelly sandwich kills himself because he’s not celebrating any holidays and instead spending all his time writing on a blog. ENJOY! I know i will!

Jelly Sandwich Meat

November 24th, 2010
1:35 pm

Nice work there Mr Gates. I can tell you are a true Christian based upon your uptight attitude and simple discourse.

Jelly Sandwich Meat

November 24th, 2010
1:40 pm

What is it with Christians? You can never calmly discuss ideals and beliefs when challenged? Instead, you hurl insults and threats. Can you see why I have little respect for you?

Al Styne

November 24th, 2010
1:49 pm

Jesus is the reason for the season.

Urinal Cake

November 24th, 2010
1:50 pm

You do realize Christmas was originally a Pagan celebration and had NOTHING to do with Jesus.

Jerome

November 24th, 2010
1:52 pm

Happy Thanksgiving and Merry CHRISTmas to all. Why do some people in this forum try to rile people up with their anti-religious statements? If you don’t believe in the Spirit of the season, then why are you on this forum? CHRISTmas is here to stay and will never die so get over it.

LydiasDad

November 24th, 2010
1:55 pm

Merry Christmas Jelly Sandwich. I’m a Christian. So there.

And your freedoms are still intact. You’re free to drive instead of flying.

Jelly Sandwich Meat

November 24th, 2010
1:55 pm

Why do some Christians react in a contentious and hostile manner when challenged? I’m not trying to “rile” up anyone. I am just expressing my beliefs, based upon fact and not 2000 year old myths.

LydiasDad

November 24th, 2010
1:56 pm

Yep, NPR’s what you want if you hate Christmas… and Christians… And America.

Urinal Cake

November 24th, 2010
2:01 pm

So not being Christian means hating America? The foundation of our country is the free expression of our beliefs and those beliefs shall not be infringed upon. To insinuate that not being a Christian, or have Christian beliefs is contrary to that foundation, and the antithesis of what our founding fathers envisioned.

Maybe you should go back to Russia.

Jerome

November 24th, 2010
2:31 pm

Jelly, can you proof that it is a myth, are you an archeologist or are you just going by what people say?

Hindu Elvis Pimp

November 24th, 2010
2:54 pm

Can you “proof” to me the talking snake?