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True Oldies 106.7 dropping Scott Shannon, adding local mid-day host, modifies playlist

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Scott Shannon, mid-day host and creator of the True Oldies Channel, will be losing his mid-day spot on True Oldies 106.7.  Local jock Kristen Charles will be taking over.

“We want to be live and local,” said general manager Paul O’Malley. “I believe in live bodies as much as humanly possible talking to our customers and clients every day. It gives us a competitive advantage.” Competition, in his mind, is not just other AM/FM stations but XM/Sirius, Pandora and iPods/iPads.

The branding and music mix has been adjusted as well though it’s not format change. Its now called Atlanta’s Greatest Hits, as the new logo shows. Presumably, the phrase “oldies” is now considered too “old” to draw younger listeners.

Among the artists featured on the web site banner: Elton John, Fleetwood Mac, Billy Joel, the Rolling Stones, Elvis, the Beach Boys, Rod Stewart,  the Supremes, the Monkees, Aretha Franklin, the Eagles and Jackson 5.

4485989The playlist, which had been programmed by Shannon’s True Oldies operation out of New York, had been a very deep mix of pop music from the 1960s and 70s with a bit of 1950s and 1980s thrown in. That, O’Malley said, won’t be changing. But on Wednesday, the music mix appeared to be a bit more 1970s than before, with an average song age of 1972, according to Mediabase 24/7 vs. 1970 in previous days. And significantly more songs were played more than once that day. In the past, maybe five or six songs got repeated in a 24-hour period. On Wednesday, 21 songs were played twice.

The station, after it arrived in March 2008, did surprisingly well its first two years with the station usually ranking around 10th with a 4 share rating overall. It has been getting high 2’s among 25 to 54 year olds until the past two months when ratings dropped off sharply. Its October Arbitron figures were its worst since the ratings system changed to people meters in early 2009.

Shannon is the legendary New York jock who created the Z100 “morning zoo” concept in the early 1980s. In the mid- 1970s, he ran then top 40 station 790/WQXI-AM in Atlanta and was an afternoon host.

In Atlanta music radio, mid-days are now virtually dominated by women. Shannon was one of the few male voices. Of 16 major stations with regular mid-day jocks below, 14 have female mid-day jocks.

Dave FM – Mara Davis

Star 94- Heather Branch

94.9/The Bull – Madison

Project 9-6-1 – Aly

B98.5 – Jordan Graye

99X at 97.9- Shawn

Q100 – Brittany

Rock 100.5 – Erin Watson

Kicks 101.5 – Sari Rose

Praise 102.5 – Darlene McCoy

V-103 – nobody right now

Kiss 104.1 -Cynthia Young

Fish 104.7 – Parks Stamper

El  Patron 105.3 – El Sinverguenza (one male)

Wild 105.7 – Maverick (second male)

Majic 107.5 – Carol Blackmon

Hot 107.9 – Maria More

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By Rodney Ho, rho@ajc.com, AJCRadioTV blog

49 comments Add your comment

Holden Magroyne

November 23rd, 2010
4:33 pm

I get my 60s on 6 and my 70s on 7 on Sirius! Local radio is done!

finally

November 23rd, 2010
4:51 pm

I think this is a step in the right direction, while Scott has a vast musical knowledge, I just don’t like syndicated radio. J J Jackson please!?!?!

A Real DJ

November 23rd, 2010
5:01 pm

Thank God! In the dictionary under the word puker, there is a picture of “Dudley” Shannon.

Kay

November 23rd, 2010
5:43 pm

Have I aged out of the oldies demographic? I wasn’t sure what the deal was when Fred Brooks was let go in favor of Tripp West but now it appears Oldies are being phased out in favor of 80s. Looks like I’ll be streaming the REAL True Oldies Channel online and on my iPod.

tim

November 23rd, 2010
6:22 pm

BRING BACK FRED!!!!!!!!

Anne Onnymuss

November 23rd, 2010
6:31 pm

Yes. It’s called blatant discrimination. Broadcast companies of today are getting some very bad advice from their legal departments by installing a female host on virtually all of their stations in the midday slot. The law is very specific. You must hire the most qualified candidate for the position, without regard to sex or race. There are no quotas, as much as some people in the legal professioon would like to think they can immunize the company from suits for discrimination with placement of a token female. In fact, it makes them a target. Males can file discrimination suits as well, and by putting a female in middays only, you’re making it quite obvious you discriminate against females for other slots, such as PM drive. How many unisex morning shows do you know of where the female gets top billing? All it takes is for one, just one male who’s been denied middays based upon his gender just one too many times, and a legal firestorm will be set off, and it will scortch all major broadcast companies. Prediction: Soon.

I_miss_Rubarb

November 23rd, 2010
8:17 pm

I have not listened to this station sinse they fired Rubard Jones and Dallas. The Eagle was the best station in Atl before that. Now I dont care if it never has another listener. God bless you Rubard and Dallas wherever you are.

Lynda

November 23rd, 2010
8:44 pm

If you take Scott Shannon off 106.7, I will miss him very much. I already miss Fred and wish you’d bring him back. The new guy is OK, but he has little personality. I can get Scott Shannon on my computer during the day, so I don’t actually have to listen to the new girl. Don’t get me wrong, I have nothing against women DJ’s and I don’t know this one, so I’m willing to give it a chance. However, if you change the format from oldies to 80’s pop music, I’ll be gone. I totally stopped listening to Atlanta radio the last time the oldies were taken off the air, and make no mistake, I will do so again. If the lady is going to keep playing the oldies and the variety that Scott plays, fine. But if it’s not going to be oldies, I’ll just have to buy Sirius for my car. There’s plenty of the 80’s played on “The River”. They may call it classic rock, but it the top 20 from the 70′ and 80’s. There very little classic or rock truth be told. I tired them for a couple of weeks after the last oldies station was closed down, and by that time, I pretty much knew who and what would be playing at any given time of the day. If you take away the oldies again, I’ll be gone and ‘m sure many other loyal listners as well. There is a great market for the oldies in Atlanta; when we didn’t have an oldies station, we were practically the only major city that did not have one. I know, because at the time, I was travelling pretty extensively in my job. The first thing I did when I got into a new city was look for the oldies station. I am asking as humbly as I know how, please, please, please do not take away the only oldies station in Atlanta.

I'm Shocked

November 23rd, 2010
8:51 pm

Great, another white guy takes it in the shorts !!Go 103 boom boom boom.

Jennifer

November 23rd, 2010
8:54 pm

When Scott Shannon’s gone, so am I. He is the TOC and without him it’s just another mediocre oldies station. Trust me, I’ve been through this before and it’s all downhill from here.

Whatever

November 23rd, 2010
9:13 pm

Who still listens to local radio? With the exception of NPR, radio in this city isn’t worth listening to.

Contrarian

November 23rd, 2010
9:18 pm

They rehire the morning morons and give the shaft to Shannon? I’m all for local personalities over syndicated ones, but only when the personalities are comparable. It makes little business sense to sacrifice the overall entertainment value for the sake of an ideal. Both the GM and PD need lessons in striking a balance that will attract — not confuse — listeners.

alan

November 23rd, 2010
11:40 pm

What a f***in’ mistake. TOC with Scott Shannon was the only station I listen to other than 100.5. Beside the music, Iliked his stories on what happened on this date in music. Another station down the toilet.

jo jo

November 24th, 2010
12:09 am

DROPPING SHANNON IS A BAD MISTAKE. HE HAS A VAST AMOUNT OF INFO ABOUT MUSIC AND THE ARTIST. HE HAS PROVEN TO BE VERY ENTERTATING. GRATFUL FOR 106.7,HOWEVER YOU ARE DUMPING THE PERSON WHO HELPED GET YOUR STATION ON THE MAP. GOOD LUCK.

CLLinRome

November 24th, 2010
12:22 am

Kristen Charles used to be a morning show co-host on WQTU, 102.3FM (called Q102) in Rome, until she was replaced a bit over a year ago. Decent talker and DJ.

Tunnel Hill Jim

November 24th, 2010
1:33 am

Scott Shannon IS TrueOldies. My truck radio has been tuned to 106.7 since it became TrueOldies. With Scott gone, I am too. Atlanta radio has been a vast field of mediocrity for decades with little glimmers of light every now and then. The glimmer of light that has been 106.7 with Scott is now extinguished and the station is now just another wasted spot on the FM dial. As Bob Hope used to sing, “Thanks for the memories.” I will continue with Scott and TrueOldies on my computer and play CDs in my truck. Scott Shannon and TrueOldies will be around long after Y106 stumbles into the broadcasting junkyard.

How Dumb ARE You?

November 24th, 2010
3:49 am

People, this is not a bad thing. Scott Shannon isn’t even AT the station…and he’s on ALL THE TIME. Evenings. Overnights. Weekends. Give Kristen a chance…and be happy she got a job.

TB

November 24th, 2010
7:40 am

It’s not just the vast array of music that Scott plays, but the stories he shares. There is not substitute for his wealth of music information. Scott, you will be sorely missed!

Linda

November 24th, 2010
7:42 am

I agree with the other listeners who will not tune in once Scott Shannon is gone, I’m so sick and tired of changes for the almighty dollar!!!!! I guess you forgot what happend to star94 when they brought in the morning mess……. Hopefully I’ll find Scott Shannon again he is the best in the business Your making a HUGE mistake here!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Mr. E

November 24th, 2010
8:14 am

It never fails! Every time something good happens on Atlanta radio, something comes along to mess it up. It’s been happening for years. A lot of people in the radio business get screwed when it comes to the Atlanta market. Now it has happened to Scott Shannon (who used to be one of Atlanta’s own). Remember 96 Rock back in 1997? They’re the main reason that Atlanta is the only market in the entire southeast US that does not have John Boy and Billy (who were bigger and better on Charlotte radio than Randy and Spiff) on its airwaves. Let’s just make all the statons in Atlanta News/Talk and get it over with.

Ted

November 24th, 2010
8:26 am

Scott is the reason this station is good. After he is gone I will be too.

john

November 24th, 2010
8:57 am

I am sad to hear that Scott and the True Oldies Channel will be gone. I am 56 years old and there seams to be a lot of people my age in Atlanta that like the oldies. I guess there is just not enough to support a radio station. It seams in Atlanta you either have to listen to country, rap,or demonic sounds. They all make me sick.
I would even welcome a station that plays Sinatra, Dean Martin ,Bobby Darin,etc.
I guess Atlanta doesn’t have enough intelligent and sophisticated people to support a truly good radio station.Maybe its time to move.

Holden Magroyne

November 24th, 2010
11:32 am

Sirius is worth the $12.95 a month for great oldies!!!

doris

November 24th, 2010
11:45 am

Ii will definetly miss Scott Shannon. As soon as i find out which station he is on i will be listening to them.

Paul

November 24th, 2010
3:42 pm

I will miss Scott also,if he moves to another Station I will also..

TheLazyComic

November 24th, 2010
6:26 pm

I applied to this place for a job after they went to True Oldies. I had tons of radio experience. Never heard a word. Hmmm… Male… and over 50. Didn’t even get a rejection letter, and I actually sent them a hard package the old fashioned way via regular mail. I even called the station and tried to get an interview. Nothing. Oooops… forgot I’m not female.

hammerhead

November 24th, 2010
10:29 pm

Once again Corporate Greed has ruined a great radio station. They did it with 96rock and 99X and now True Oldies. There is no place in Atlanta radio for the true music lover. The wealth of music knowledge held by Scott Shannon is irreplaceable, local or not! Hey here’s a great idea, take 20 songs and play them over and over and over. Wait a minute, is The River still on the air?

Radio Listner

November 25th, 2010
12:40 am

wow…..some radio station actually gave Kristen another job? Just what Atlanta needs is some Rome, Ga hick on the radio. Her voice is like nails on a chalk board and she doesn’t know anything about the music she plays.

Michael

November 25th, 2010
8:25 am

How long before Randy & Spiff are gone. Didn’t someone say it was Scott’s idea to let Fred go ? Now Scott is gone. SO why Fred too. IF they’re going younger, are Randy & Spiff next ? Is Tripp that much better than Fred ? Do they really need a female to get better ratings or money ? I don’t get it !

John

November 25th, 2010
4:37 pm

“…significantly more songs were played more than once that day. In the past, maybe five or six songs got repeated in a 24-hour period. On Wednesday, 21 songs were played twice.”
The LACK of repeats is what I think makes the station awesome. Going to more will take them down the “river.” PUN INTENDED!!!

billy jack

November 25th, 2010
7:11 pm

im glad scott shannon is gone this show was like a re run hear the same songs 1 2 times a day i think it was pre recored

Mike Kolter

November 25th, 2010
7:40 pm

Scott shannon is the only one who plays your voice request on the radio and he is the only one who has ever called me at home to tell me when my Bday request would be played. He started this and Scott is the man I will miss him and the true oldies

Skaz

November 25th, 2010
9:27 pm

I feel like I am listening to 97.1 only at a different location on the dial. Maybe because they let Fred go was the reason for the dip in ratings. Scott was a wealth of Knowledge to the radio world. May have to start buying CD’s for the car.

I Miss Wolfman Jack The Only True DJ

November 26th, 2010
11:54 am

I enjoyed Scott with his fantastic knowledge of music..Now 96.7’s attempt to be a radio station FAILS big time. WSB 750AM and the 2 Idiots in the am Scott Slade & Richard Santzer or how ever you spell it SUCK with all the stuttering ( No Pun intended with people that stutter) but they cant complete 1 sentence without uhh uhh uhhh umm umm umm. If you ever listen to WSB in the AM count the uhhhs & ummm’s..

edge770

November 26th, 2010
12:23 pm

Pandora, TuneIn are the answers to radio issues here and far. When I listen to CBS 880 in NY or WTOP or KFWB they kick AM750 in the buttocks.. And WSM is the only country sound.. Atlanta radio died when Keith Kalland did. I truly believe.

billyjack

November 26th, 2010
3:23 pm

scott shannon you are now the easy cheesey dj off the air thank god

Mr. E

November 26th, 2010
3:50 pm

Atlanta radio got sick when Gary McKee left WQXI, made a small recovery when he came back on WSB, and then died when he left there.

old teach

November 27th, 2010
3:09 pm

I lived in Marietta in ‘69 and ‘70. At that time, I listened to a great radio station; I think it was WQXI. There were several great dj’s: one dj was named Barry Chase and another did great impressions. I think he came on as Nixon one day. Anyway, the play was excellent and so were the dj’s. Does anybody remember them–and what happened to them?

Patricia Swiderski

November 27th, 2010
5:31 pm

It is terrible that Scott is being taken off 106.7. He is the best DJ. I love the oldies he ays, his stories and when he tells us what music was first on certain dates.
BIG MISTAKE!! I will have to go back to listening to CDs.

ADL

November 28th, 2010
9:29 am

Just like the “new” river now. The same 80 songs all the time, over and over. Charge up the iPod!!!

jv

November 29th, 2010
6:49 am

I love Randy, Spiff, and Tripp West,, but I do not want the Oldies to go away…so I may be leaving this station and what made it popular so fast

Stevie B

November 29th, 2010
10:27 am

Maybe it cost to much to have Scott Shannon on the air. They could still have him on from 7 pm to 6 am. We’d still get a lot of oldies info. which is the best thing about his programming. What’s scary is dropping the 50s- we have to have Buddy Holly, Little Richard, Jerry Lee Lewis et al! I’m afraid this station will go the way of Fox 97 by limiting it’s format to 500 or so songs, particularly if most are from the late 70’s and the 80’s, when the quality of Rock really dropped off.

James

November 29th, 2010
10:28 am

I am truly disappointed that Scott Shannon was let go. I my opinion he is “True Oldies.” Scott could relate to my generation very well with his vast knowledge of music history that cut acrossed different cultures. Another oldies station in Metro Atlanta has gone down the tubes, what a pity! Good luck to you Scott!

Mr. E

November 29th, 2010
3:55 pm

To billyjack–DUH! Yeah Scott Shannon was recorded in the evenings and overnight. You don’t think he was actually there 24/7?

Katy B

November 29th, 2010
4:13 pm

This past weekend my 21 yo son told me something was up as the music format seemed different. He has grown up on listening to oldies with me. He loves them. I love them. I miss Tru Oldies. I miss Scott Shannon and his knowledge and bits of information about what songs were hits and what was going on in the world then. I miss Fred in the afternoon.No offense to the new daytime DJ’s, you’re just not cutting it. Fred was entertaining, you’re not. The new format is so redundant…sounds just like The River, BORING. If it’s not broken, don’t fix it!! I may have to start listening to country….or I’ll just find another Tru Oldie channel and listen on line….They are all over the US…just not in ATL. Bring them back!

Terri

November 30th, 2010
4:58 am

Setting up my stream right now You go for your “Live” show and I’ll just follow Scott Shannon and the oldies
The good times are over for Atlanta

Arnold

November 30th, 2010
1:02 pm

I really think that Mr. O’Malley is what needed replaced, not Fred and not Scott. I hope you and your live show take a dump. Because I just dump you from my radio.

becb

November 30th, 2010
1:22 pm

With no warning, the one radio station that I could tune in and leave on is gone. Bad move. Very bad. I knew in the first 15 minutes on the air at 4:45AM that the oldies were gone. Now we’re back to the repetition of the same old songs hour after hour. You can tell what time it is by what song is on the air. Sadly, I won’t be a listener anymore.

Lynn

November 30th, 2010
6:47 pm

I love listening to the oldies, 106.7 was the station I’d have on at work, and the weekends at home, guess I will only listen to my XM now.