After seven years at the Gwinnett Arena, Star 94 has scaled back its Jingle Jam to a much smaller venue: Center Stage, which seats about 1,000.
The acts aren’t half bad. The two big names are Train (right), which has made a major comeback thanks to its song “Hey, Soul Sister,” and Plain White T’s, which has several pop hits under its belt including “1,2,3,4″ “Hey There Delilah” and “Rhythm of Love.” An up-and-coming singer Christina Perri is included as well.
The difference: all the tickets are free and can only be won through the radio station. The Jingle Jam included free tickets for sure but most people purchased tickets.
Star 94’s 2010 strategy is what rival Q100 has done in recent years. For instance, last year, it held a Kelly Clarkson concert around Christmas last year at Vinyl in Midtown for Q100 fans only. Gary Lewis, program director at Q100, promises a holiday concert of some sort but wouldn’t be more specific so my gut reaction is they are going to go big this