After seven years at the Gwinnett Arena, Star 94 has scaled back its Jingle Jam to a much smaller venue: Center Stage, which seats about 1,000.
The acts aren’t half bad. The two big names are Train (right), which has made a major comeback thanks to its song “Hey, Soul Sister,” and Plain White T’s, which has several pop hits under its belt including “1,2,3,4″ “Hey There Delilah” and “Rhythm of Love.” An up-and-coming singer Christina Perri is included as well.
The difference: all the tickets are free and can only be won through the radio station. The Jingle Jam included free tickets for sure but most people purchased tickets.
Star 94’s 2010 strategy is what rival Q100 has done in recent years. For instance, last year, it held a Kelly Clarkson concert around Christmas last year at Vinyl in Midtown for Q100 fans only. Gary Lewis, program director at Q100, promises a holiday concert of some sort but wouldn’t be more specific so my gut reaction is they are going to go big this year. Q100 now generates much higher ratings than Star 94 so it can probably get bigger acts, too.
A good source told me Katy Perry was going to be the original headliner but she pulled out around Labor Day. (She’s only doing two radio shows for stations in New York and Los Angeles.)
My favorite Jingle Jam lineup is still 2003, which included Maroon 5, Sarah McLachlan, Jessica Simpson and Barenaked Ladies.
Here were the rest, for posterity:
2004: Duran Duran
2005: Jason Mraz, Switchfoot, Gavin DeGraw, Howie Day and James Blunt.
2006: Hinder, the Fray, K.T. Tunstall, Goo Goo Dolls
2007: Elliott Yamin, Colbie Caillat, Jonas Brothers, Avril Lavigne
2008: We the Kings, Flyleaf, David Archuleta, Colbie Caillat, Gavin DeGraw
2009: Justin Bieber, Owl City, Cobra Starship, Jordin Sparks, The Fray