Adam Carolla has a varied comedic resume, including gigs on the radio show “Loveline” and TV’s “The Man Show,” plus a “Dancing With the Stars” stint. And who could forgot those Lance cracker commercials?
But since he lost his Los Angeles radio gig last year after the station changed format, he has segued into… podcasting.
Podcasting is not exactly a path to riches compared to his radio gig, which paid well into the seven figures. But he has one of the more popular podcasts on iTunes (ranked No. 13 when I checked this morning) and has leveraged that into a modest money-making venture.
He is also bringing the podcast on the road. For $30 a show, you can watch him perform live at the Punchline.
“We monetize it,” he said. “We have sponsorships. We do live shows. We sell merchandise. We sell a CD/DVD best of. We’ve turned it into a business.”
Carolla is busy promoting his shows. He did this phone interview earlier this month while packing, taking a break to brush his teeth and picking up an Egg McMuffin. A true multi-tasker!
He’s doing mid-week shows in Atlanta, which he admits are a challenge to sell out.
Carolla himself is a huge name to do a venue the size of the Punchline (capacity is around 250). But he has never done cross-country stand-up touring before.
“I’m not a traditional stand up,” he said. “I’m also honing my act. As easy as it is to complain about going out on the road and travel and airports. I’m really kind of earning my stripes as a road comedian for the first time in my life.”
He said sometimes a comic can make more money doing club gigs than a theater because they often get a smaller percentage of the cash in bigger venues. “Don’t get me wrong,” he said. “I’d rather go and do one show at an ampitheater and get $100,000. We’re not at that level. I’m still a rookie.”
Carolla said he’s a home body by his very nature (especially with a wife and twins), but “times are tough. You got to hit the road and make a living. Thank God I can do it.”
He had to get on the phone with another media person so I asked one silly final question, since he danced with Julianne Hough on”Dancing With the Stars.”
Q: “What do you think of Julianne Hough and Ryan Seacrest dating?
A: “I was with the woman for three months and had no idea she was a lesbian!”
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