
After more than five years at 790/The Zone, mid-day host Brandon Adams is leaving the world of pampered athletes and obnoxious coaches to delve into the equally Byzantine world of test scores, school boards politics and parental demands.
The 33-year-old Gainesville native and University of Georgia graduate said he is going to pursue a masters degree in educational administration at Georgia State University.
Teamed with Jeff Woolverton from 11 a.m. to 1 p.m. weekdays, he put in his notice last week and informed listeners today.
For eight years, he was an elementary school teacher and is returning to that profession this fall after two and a half years working full time at the Zone. (He worked part-time as an on-air host on weekends for three years.)
“Doing a radio show was a culmination of a dream of mine,” he said in a phone interview today. “I was lucky to get to do that the last few years. I just felt the time is right to focus on the next phase of my professional development.”
He said growing up, he admired Rush Limbaugh and after college, when he heard the Zone, he knew he wanted to work there. “It combined two passions of mine: talk radio and sports.”
He started doing menial jobs at the Zone answering phones and such but finally got a shot at doing radio talk with Woolverton in 2005.
Since he went mid-days, ratings have not been great. And feedback from fans on this blog have been rough.
Adams said he wasn’t immune to the criticism, but he got used to it after awhile.
“It doesn’t really bother me,” he said. “It doesn’t keep me awake at night. I’m thankful for the people who enjoy the show. I appreciate when they listen when they can.”
He thinks his last day will be Thursday on the air. He is just glad he’s been able to say goodbye, something many radio hosts don’t get to do. He also isn’t sure what the Zone’s next step will be during mid-days.
“Whatever shape it takes over the next few months, I’m sure it will be positive changes,” he said optimistically.
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222 comments Add your comment
beglobal
July 27th, 2010
2:24 pm
IMHO, a huge loss for The Zone and ATL talk radio. BA never took the obvious viewpoint, but offered a unique, refreshing take on the topic du jour. A devoted 790 listener, this move weakens The Zone as it faces an up-hill battle with 790 and satellite radio.
radio
July 27th, 2010
2:39 pm
Dude, you should stay in the radio biz..you’re perfect for it…don’t quit man..did you try to find somehting at 680? I’m sure your ratings would be better over there.
WZone
July 27th, 2010
2:54 pm
Maybe they can fill his spot with some more ghetto talk, while trashing whitey and lots of interviews with the brothas!
790 Listener
July 27th, 2010
2:56 pm
Yeah 790 will be off the air by next summer……how many years have I read you people say that on this blog? Yet they are still there. Oh and Tech re-upped with the Zone just last year so I don’t think they are going anywhere, especially when they had the chance to leave and didn’t.
I don’t think this is about money, but a mutual agreement between Brandon and the station. The ratings weren’t there and he wasn’t going to be given a better time slot. Plus they have tried him at a few different areas as well (once hosted hardball and still does a weekend show from time to time). BA just never seemed to find himself. Sounds like a great person and all, but not cut out for the radio gig.
joe
July 27th, 2010
3:00 pm
Let us hope that this creates a vacuum in the industry that will suck Kincaid from our city. Do you notice that he lisps more and more the drunker he is or the more excited he gets. What a Philly hack, let’s hope the writing is on the wall for his a## as well.
So Pain
July 27th, 2010
3:02 pm
Mediocre sports “talk” in a loserville sports town. These stations are an insult to sports radio. Go to Jersey and NY if you want real sports talk, 24/7, not restaurant reviews or strip club promos.
Hey So Pain
July 27th, 2010
3:11 pm
take your so pain in the ARSe back to NY or Jersey and out of so called loserville – idiot!!
BW
July 27th, 2010
3:14 pm
Pollack and Bell rock
Big Jim
July 27th, 2010
3:22 pm
Rush Limbaugh? Couldn’t this guy say Dan Patrick,or even
Don Imus. If he idolizes Klan-baugh,then imagine the conversations
a the production meetings. I prefered the weekend deal,I pickup the
Zone on the internet here in SC.
Maybe I should move back to Atl and apply for this gig.
BTW,met Steak at a Braves/Mets game,this SOB acted
like I wasn’t there. After an unprofessional tirade against
Jesse Jackson(not a fan of) some years ago,I lost interest
in Cellini. Chris Dimino was well thought of by me before
I left Atl. Mike Bell was a New York dickhead,I liked
AJ Cannon better.
Don Imus said it best, “Tube Steak” Shapiro.
gaboy
July 27th, 2010
3:28 pm
They should hire Mel from Southwest Atlanta to replace Brandon
Big Jim
July 27th, 2010
3:29 pm
Pollock is simply for dumbass Jawja Buttsniffer fans. Use him as
such,he has no substance.
WZone-you’re right. If it makes your dumbass upset,then MO
GHETTO TRASHTALK,WITH MORE WHITE GIRLS WHO
ARE DOWN FOR ANYTHING.AND I MEAN ANYTHING.
If this were a sports talk 24/7 town,it would probably be
UGA all damn day.
Scarface
July 27th, 2010
3:35 pm
Where’s my post?
Scarface
July 27th, 2010
3:37 pm
There’s definitely a disproportionate amount of 790 bashing vs. 680. I have a feeling 680 mgt encouraged its staff to post negatively about 790 and its talent. This is an unusual volume of posts for a relatively unknown mid-day sports talk host.
Mack
July 27th, 2010
3:43 pm
I listen for entertainment and don’t take these serious as others it appears. Brandon best wishes. The only person I don’t really like on 790 is Pollack; he doesn’t fit the station at all (and oh boy has he brought dumb jock back to the forefront). Also, have the Stews lost their mind with that Jazzy; her voice more specifically that laugh is downright TERRIBLE!!! There has never been any one person that has gotten me to the point of where I would turn the dial away from 790 but she has me at that point!!!
Scarface
July 27th, 2010
3:43 pm
Rude – never played sports in his life. A hippie doing morning drive sports talk? He would rather be ’shrooming at a Greatful Dead concert any other day of the week.
Leo – probably should be coaching somewhere and wishes he never left the good thing that he had going in ATL. I’m willing to bet he’s been black balled for bad mouthing the Orioles organization as much as he does. And who gives a crap about ND down here anyway?
Perry – no problems there, offers serious insight.
Kincade – good analysis, but often times has to keep repeating the same point when he’s solo.
Cellini and Bell – always cracking me up in the car.
ATL_sportsfan
July 27th, 2010
3:52 pm
Good Luck BA, admirer of Rush Limbaugh,well we all have our likes, you are better than that!
Wolverton has to go, just a pain to listen to. Bring back Home team Brandon leaks local and live.
The Solution
July 27th, 2010
4:17 pm
BA seemed like a good guy and he had some talent but needed time (and maybe a smaller market) to work on some things. Good luck to him as he, like a lot of us these days, takes a new career path.
Regarding 790’s mid-day replacement, how about pairing a Tech homer and a UGA homer? They could discuss other topics rationally, but when addressing anything Tech, UGA, SEC, or ACC related, they could become contentious, nasty, attacking a$$holes like many of us on the blogs. Would need equally talented debaters (and maybe a referee), but something like that in the mid-day could be interesting. Also, if they are holding auditions, I’d like to hear what Chadd Scott from 680 can do.
Regarding format, I think including some local flavor (restaurants, concerts, etc.) and personal life (“my wife’s such a ballbuster”, etc.) mixed in with competent sports talk can be entertaining. But, it’s a fine line and it’s a constant challenge for the hosts to remain interesting, crazy, or humorous in their personal lives. Take the AM show at 790: used to be great but there’s very little mayhem anymore. Cellini’s mesmerizing roid-rage rants about someone taking his lunch from the company fridge or similar nonsense was like walking up on a street fight. Now that he’s settled down he’s not half as enjoyable. Mike Bell, would recount some lecherous, “out all night and sleep in your clothes” shenanigans which was somehow appropriate when he was part of this crew, but now seems Johnny’s Hideaway-ish given his age and when juxtaposed against Saint Pollack. And even Steak’s side notes were listenable back when he seemed excited to let us know about a great new spot or an exclusive party from which most of us are excluded. But, lately there’s a sense of boredom and big shot entitlement that can come across. On the other hand, maybe there just isn’t that much new and interesting going on in Atlanta or sports in general at the moment.
Boom Dizzle
July 27th, 2010
8:40 pm
Bring Back Home Team!!
Baby Sophie
July 27th, 2010
9:21 pm
Just talk about Baby Sophie, cigars, gambling, and steak houses during the morning. Have the 2LiveRacists start earlier in the day, and then hire a few strippers to sit in with Bell in the afternoon and you’re all set Steakie. (Actually I try to hate Steak but I kind of like the guy!). Please tell Domino to get gone, he’s on my last nerve. If I hear him say, “By the way” ONE MORE TIME!!! grrrr…Oh yeah, Matt Edgar, how’s that “We don’t care if white people listen to us anymore during the afternoon” thing working out for you?
First time caller, long time listener
July 27th, 2010
9:31 pm
Good old marble-mouthed BA is off to serve school lunches. I’m sure he’s a nice guy, but we’re hear to bash On-air talent if they aren’t up to the job. 790, I can’t even hear you at Spaghetti Junction half the time. I refuse to listen to your station as a white 30 yr old when you’re telling me you don’t want me by keeping the Dawg and Poodle show on the air. I don’t mind a host bringing a different flavor by any means. But an ENTIRE 3 hr block of time exclusively dedicated to one narrow group of people. You can’t say the other shows with white hosts in Atlanta are speaking ONLY to white men. If that were the case, they’d be off the air. Sounds like it’s time to become a mexican AM channel.
Steaky Shapiro's Daddy
July 27th, 2010
10:06 pm
I agree… fire my son.
What I learrrrrrrrrrrrrrrned from reading this blog is my bald headed, loud mouthed, know it all Jew son is truly hated in the ATL.
Steak sucks
2 Live Stews keep it fake
July 27th, 2010
10:29 pm
The keeping it real 2 Live Stews are so bad, they had to out and out lie about having President Obama on the show today just to get people to listen past the commercial break.
It’s one thing to do that as a spoof, but to play it straight is the lowest of the low, plus to top it may have been the lamest comedy segment ever on Atlanta radio.
wendy
July 27th, 2010
11:28 pm
2,
U got played and served.
Anthony James
July 27th, 2010
11:59 pm
Good luck Brandon. I never reallly cared for your show, but it was obvious that management did not put enough resources into your show’s development.
Aside, the race baiting and hate speech on this blog is disgusting. I feel sorry for your children.
Chris
July 28th, 2010
8:00 am
Good riddance. He was a rude guy.
Tommy
July 28th, 2010
9:51 am
Couldn’t listen to the guy. His opinions consistently made no sense. As for Woolverton, he has the knowledge but certainly not the voice or delivery. Sounds like a little girl. 790 is definitely reeling and could be in danger of being kayoed by 680, who recently added former Zoney Mitch Evans to the fold on their sorry Braves coverage. How “The Mitch” wasn’t part of the original mix after having done solid work the last 3 years at WGST is a mystery. While not many people have mentioned him here, he’s one of the more talented, all-around sports guys in this town.
Cha Cha
July 28th, 2010
10:10 am
Steak Shapiro has to go, cha cha! He is by far the worst on air personality in Atlanta. But of course he’s going nowhere since he’s management. B&W was too bland for me. You could always tell Brandon was too much of a Georgia fan and was sometimes too biased.
Cha Cha
July 28th, 2010
10:20 am
KevinM, you are right…Steak is our version of Berman…and I can’t stand either one of them!!! Two blowhards!
Tara
July 28th, 2010
10:52 am
Brandon followed his dream to become a talk show host. He was a wonderful teacher before that and he will be a wonderful teacher again. He is a wonderful man and is one of the few genuinely nice men left out there. Please stop bashing him.
Webster Riverside
July 28th, 2010
11:31 am
Bring Back ‘HOME TEAM” Brandon Leake
790 Listener
July 28th, 2010
12:20 pm
Ok we get it……you really like Brandon Leake. But if anyone is going to call themselves “Home Team”, they first need to learn actual big moments or actual events of years past for the home teams. He constantly butchered references to past performances, appearances, etc……. Good guy and had a knack for the radio business, but he can cut out the home team reference until he actually knows a thing or two about the home teams.
Beau Bock
July 28th, 2010
2:38 pm
These young punks. I have more sports savvy in my scrotum than all of them combined.
Lynn
July 28th, 2010
2:59 pm
Brandon always came of as a know-it-all and was often condescending
Hate Speech
July 28th, 2010
4:08 pm
Remember everyone, let’s all be nice and never criticize anyone-that would be MEAN. And if you disagree with me or make a comment about someone of a different race, then you’re a RACIST. Gotta go, mommy says my bottle is warmed up now.
Willie Gordon
July 28th, 2010
4:38 pm
Brandon took things to seriously. It wasn’t fun to listen to his show. He always talked over his partner. I hope he really wanted to leave. I don’t think so, no one WANTS to leave a radio gig.
Steak is just awful- Full of himself, not a great personality. Thinks he is funnier than he is.
Stews- Just appalling. Can’t believe they are still on the radio. Hate white people and think being ghetto is funny. Bad Bad Bad radio listen.
Dimino-Love him. His passion for baseball is reflected in his work. He is Always prepared and must die a slow death everyday he works with steak
“Hometeam” always classed up the joint. Disagree he butchered Atlanta history. Knew his stuff. He, Chernoff and Kang should have been kept by 790.
Pollack and Bell-Dumb listen. Guys have nothing in common. Gave it a try, then gave it up.
790 really has gone down the drain. Used to be a fun listen everyday, now…not so much.
Jump!
July 28th, 2010
6:15 pm
This is clearly a case of him “leaving” before he was fired. I am sure his co-host will be off the air full time soon as well. After all, all this guy Adams talked about – even in the dead of summer on the hottest of days – was college football. He would scour the internet for other people’s point of view and then do an entire show around “This from Joe Blow at the Austin Statesman…do you agree?”
Why would the guy who is all college football all the time leave now that we are about to approach college football season?
Easy answer….he was fired.
Duh
July 28th, 2010
6:21 pm
Good sports talk requires two things – neither one exist in Atlanta, unfortunately.
One, good hosts who have a distinct point of view and then are prepared with facts, etc. to back up the argument. They need the debate skills of a good lawyer with the creativity and style of a well versed sports fan.
Two, good callers. The reason that the sports stations here are filled with “blow hards” is because neither of them, especially in drive time, can get a decent call to save their life. I would say a good call comes in once a week, at best. Ever dial into drive time? You can get on the air in under 30 seconds…unless they have filled the 5 hours with “guests” and replays of “guests” in order to deal with the void of callers.
What makes sports talk anywhere that it thrives – NY, Philly, SF, Chicago, etc. – great is the depth of calls and the hosts who field them.
Here, we have neither….
Raannndi
July 29th, 2010
5:06 am
Bring back my Mitch Evans. As for the Two Live Racists, they have a show because of their skin color. Not talent, they have none. That’s no secret. If two white dudes made the comments they do Jesse Jackson would be outside picketing (assuming there were camers’s running).
Rocketdun
July 29th, 2010
5:48 am
I enjoyed the show Brandon, you carried Wolverton whose voice is so high pitched. Wish you well in your new endeavors. I listen to 790 in your time slot. I can not listen to the time slot before you, that crew does not get it it aint NY, it’s Atlanta, all their inside jokes and coulda shouda wouldas drive me insane the despite the fact most of them have been here they still seem to love to inject the damn Yankee sense of humor that does not get it. Besides your now former or soon to be former competition in your time slot 680, has the herd, since I am not a sheep I do not herd well. Good Luck to ya buddy.
Some of the stations here just do not get it they shoved Steve McCoy out of the door, they brought in some crew of idiots which was supposed to be Mark Canov’s swansong and it was they rode that crew to the lower rankings, and sent the Steve and Vickie fans trying to find them on another station, or a station that they could identify with.
So when is some station going to wake up and start an FM sports talk station that can be heard past Peachtree Road and Lenox, it is so hard to get my Grundig receiver to work in my car to hear the weak signal broadcast by the sports AM stations.
Melvinov
July 29th, 2010
8:52 am
If Steak thinks he’s good at radio, which I admit he occasionally is, let him have his own morning show w/ someone else- why ruin the best team/show 790 ever had, the bottom line? Of course it would fail, but the point is to return an element of when the station was better. The only time Dimino is any good is with Nick Celliini- let them have their own show back sans Steak, preferably in a non morning time slot
Danny Del
July 29th, 2010
11:02 am
790 needs to get more hood with another version of the Stews.
steak is a ZERO! At least Brandon won’t have to work for free anymore. 790 cheap…680 killing them.
Michael
July 29th, 2010
12:00 pm
Worst show I have ever heard
Mike
July 29th, 2010
3:21 pm
I have to comment on this. I used to produce that show, was an intern there at the start and with the show for more than a year. Al could not have been more accurate, that if anyone in blb reads what he stated, I bet they will think it came from me or another former producer of the show. My guess is Al is either a former intern of the show, a friend of an intern, a former/current producer, or someone who works/worked there with knowledge. The only thing he’s wrong about is that I wish I got at least $50 a day from them. I can personally attest to the effort and work BA put into the show. I do agree with some of the statements about trying too hard and drowning out Woolvey in conversation. Though several comments are just down right mean spirited, but that’s the way of things. We enjoy blasting those who have it better than us who we think have no right to. BA & I often didn’t see eye to eye on ideas for how things should be done or things that they should be doing instead, but I know he always wanted what he thought was the best for the show. To all those saying, I can do as “good” as him, I dare you to put up and try it. Send a demo to Edgar or any other Pd and see what they tell you, if you hear back that is. Running point on a show, hell even being on-air talent, is something that is so easy to say I can do, but not as easy to actually do. Okay, now having said all that I will say, that was a show I honestly would not have listened to if I didn’t have to, (actually most zone shows have become that for me and now that I don’t have to I hardly ever listen to them). I agree about the uga stuff. It was a joke when I was producing the show, and with the producers who followed me when we talked, that at least once a week we would have to have a show devoted to Georgia football. It was an absolute must. Btw, having come from a family that was blue & orange (my dad, and two of my three aunts having gone to UF as well as Grandparents who lived in the heart of Gator country) and being a Tech guy, you can imagine how fun those shows were for me. I do think he was forced out, and I have no inside information confirming this but as someone commented earlier “you don’t leave a radio gig on your own” unless it’s to a better radio gig, and I do think he is taking the high road. To those that say he detested teaching, you must know a different BA, because the one I knew left a job he liked for a chance to pursue his dream job, something most of us would have done.
As for all the stew bashing saying they are racists? I can say they are not, though even I have to admit there are times it seems Doug hates white people, but I do agree there are times they play the race card when it really shouldn’t be played, but to me that makes them ones who cry wolf not racists. Jesse Jackson, now he’s a racist. To those who complain that they are not dogs or poodles and get all worked up about it, get over yourselves, seriously. As a white guy with a lot of 20 something friends both white and black, I can tell you, we don’t call each other dude or whatever thing you called each other, it’s “dawg” though I have never called a girl/woman poodle nor do I know anyone who does. Not going to get worked up about it though because it’s not any dumber than calling a girl chick. The show does cater to a different crowd, but that doesn’t mean it sucks (the Arsenio Hall intro is a bit much and dated IMO), and money making wise, it’s probably the only thing 790 has left. To those who commented that used to listen and don’t now (which I fall into), I agree with everything they said. The show started going down even before it went national, but it has really gone downhill after Shaggy was canned by sporting news (not 790 to those who blame them, as sporting news has complete creative control over the show when it started syndicating them and thus has control over who produces it, not 790). Also, off the air, Ryan is very well spoken, do you really think he talks like that all the time? There is a reason he’s starting an acting career. I will say though, that for the love of all that you hold dear, how Roger or whoever the exec prod is, can continue to allow Jazz on the air is beyond me. You want to talk about nails on a chalk board. Unfortunately for me the few times I’ve tuned in to listen to the Stews have been when she’s on, and the dial can’t change fast enough.
As for all the other 790 bashing, some are on point, some are not. And to clarify something I’ve seen numerous times on this thread and others, neither Chernoff nor Oliver was fired. Matt wanted more money and a morning drive spot (which he did do when he first got to 680) when his contract was coming up for renewal, and Kang was never under contract during the time he left (which for the life of me I don’t know how management would allow that) my understanding was he was getting paid per show, which is why he was able to be on-air pretty much the next day on the fan after leaving the zone. As for tizzle, they did do him wrong, but that’s how management there has been the past few years and honestly how this business goes, just something those working in it have to be used to. Yes, they are cheap (and I can rail on about that but won’t as it serves no real point other than making me sound like a bitter former employee which I’m not), and that cheapness, whether because of St. Louis or not is really coming home to roost. Don’t get me wrong, I loved my time and most of the people there, but I do not miss the cheapness of management one bit and am happy to have moved on to other things. I had to say a few things because BA was getting unjustly ripped on things he shouldn’t have been ripped on here and a bunch of the other misconceptions I’ve seen posted in the commentary on here and on other blogs.
bernard rolax
July 29th, 2010
6:29 pm
It’s about time this guy was gone he was like that other fat guy who calls himself KING at that other station they should team up have a show called THE KING AND SON they should have stayed in the school system, and leave this to the big boys. THANK GOD FOR THE STEWS!!!!!!!!!!!!!!
Brandon Adams
July 29th, 2010
7:57 pm
“I left 790 to go back to a profession with constant layoffs and furloughs”………….Bullshiaaat.
@mike
July 29th, 2010
8:37 pm
mike what about the 2 Live Stews deliberately misleading listeners that President Obama was going to be on the show? How bush league is that? It’s one thing to do it as a parody, but to play it straight; isn’t that the most bush league of stunts?
jarvis
July 29th, 2010
10:01 pm
nobody reads long posts.
@mike above
July 29th, 2010
10:21 pm
Did you read what Mike said? He doesn’t work there anymore…why don’t you ask the Stews?
And Mike, thanks for the insight.
@jarvis
July 29th, 2010
10:22 pm
I suspect you aren’t bright enough to read long posts.
Stratman
July 29th, 2010
10:43 pm
Anyone else hear Kincade’s diatribe today about how the Phillies aquisition of Oswalt was reallY GOOD for the Braves. He took two points–how it helps weaken the Phils in the future but makes this year scarier–and repeated them over and over. He HAD to be drunk or high. It was the worst 15 minutes of radio I have ever heard. Oh, and Mr.Whiny voice, nobody is panicking or stressed out over the Phils run. Nobody cares that much to panic.