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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Brandon Adams leaving 790/The Zone

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After more than five years at 790/The Zone, mid-day host Brandon Adams is leaving the world of pampered athletes and obnoxious coaches to delve into the equally Byzantine world of test scores, school boards politics and parental demands.

The 33-year-old Gainesville native and University of Georgia graduate said he is going to pursue a masters degree in  educational  administration at Georgia State University.

Teamed with Jeff Woolverton from 11 a.m. to 1 p.m. weekdays, he put in his notice last week and informed listeners today.

Did you like the Brandon and Woolvey show?

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For eight years,  he was an elementary school teacher and is returning to that profession this fall after two and a half years working full time at the Zone. (He worked part-time as an on-air host on weekends for three years.)

“Doing a radio show was a culmination of a dream of mine,” he said in a phone interview today. “I was lucky to get to do that the last few years. I just felt the time is right to focus on the next phase of my professional development.”

He said growing up, he admired Rush Limbaugh and after college, when he heard the Zone, he knew he wanted to work there. “It combined two passions of mine: talk radio and sports.”

He started doing menial jobs at the Zone answering phones and such but finally got a shot at doing radio talk with Woolverton in 2005.

Since he went mid-days, ratings have not been great. And feedback from fans on this blog have been rough.

Adams said he wasn’t immune to the criticism, but he got used to it after awhile.

“It doesn’t really bother me,” he said. “It doesn’t keep me awake at night. I’m thankful for the people who enjoy the show. I appreciate when they listen when they can.”

He thinks his last day will be Thursday on the air. He is just glad he’s been able to say goodbye, something many radio hosts don’t get to do. He also isn’t sure what the Zone’s next step will be during mid-days.

“Whatever shape it takes over the next few months, I’m sure it will be positive changes,” he said optimistically.

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222 comments Add your comment

The 678

July 26th, 2010
6:58 pm

Only Kincade is worst than Brandon Adams. Thank goodness he is off the air. Now if we can get rid of Kincade!!!

Beau Bock

July 26th, 2010
7:29 pm

I’m back,baby!

Kenyun

July 26th, 2010
7:48 pm

The 678 I agree…..

Robert Morton

July 26th, 2010
7:53 pm

That first poster is insane. Adams was one of the best things about the Zone. He could easily anchor his own national show and I will miss him. Wolverton is unlistenable without him.

Old school

July 26th, 2010
7:57 pm

Bring back the north and south show with gene and Joe habelow

phil

July 26th, 2010
8:45 pm

Brandon was up and coming talent that will be sorely missed! Best of luck to you Brandon!

observor

July 26th, 2010
9:27 pm

One of the least talented radio individuals I have ever heard anywhere, and his partner isn’t much better. It’s a good move for him because his talent wasn’t clearly in radio. Hopefully he’s a much, much better educator then a radio personality/host. I doubt he could be much worse, but I wish him luck in this much needed career decision.

observor

July 26th, 2010
9:39 pm

That being said, he was still infinitely more skilled then the two mental defectives that follow his show.

Mel on a car phone

July 26th, 2010
11:37 pm

I didn’t mind Brandon at first but the more I listened to him the more annoyed I got. I’m sure he’s a nice enough guy though and hope the career change works out for him.

Mudcat joe

July 26th, 2010
11:41 pm

The only host worse than “Fatface & Raspy” is Matt Chernoff. What an arrogant a-hole! He knows nothing about sports, but monopolizes the conversation!

JOSH

July 26th, 2010
11:45 pm

Oh, thank God. Hopefully Woolverton can find his own voice without being overpowered by Adams’s nonsense.

YellowBuzz

July 26th, 2010
11:47 pm

790 is a joke. All they ever talk about is football, baseball and college ball. No talk about other sports like soccer, bike racing or swimming. Lame.

haters not skaters

July 27th, 2010
12:00 am

sorry yellowbuzz, welcome to the south. try streamlining the web for the latest cricket and ping pong scores

Follow Your Dream

July 27th, 2010
12:07 am

You losers need to shut up about Adams-how many of you have followed what might have seemed like an impossible dream and actually followed it through to completion? How many of you keyboard hot-shots could even get on the air and do a passable show? Brandon and Woolvey were the Everyman guys who actually got on the air…give them some credit for trying at least-that’s better than most of you could probably say. Nice backhanded compliments too…typical ATL insincerity…

John Kincade

July 27th, 2010
12:19 am

I know I suck that goodness Buck knows something about sports, cause I am just blowhard from Philly.

lamback

July 27th, 2010
12:42 am

I rarely post but had to add my two cents. Brandon was the worst sports talk personality I have ever heard. EVER and I am 49 years old. So often I had to change stations when he would bully Jeff to agree about some inane point of view. Funny reading this article because I always thought he was a bad impersonation of Rush. Brandon never did his homework, Always exaggerated, (I’m being pushed by state patrol?) Would try to make points that only made sense in a Red Sky world, where gravity pulls up. So often I would get in my car after work and listen to 680 because I had to switch stations during lunch and forget to switch back. Want a bold suggestion for his replacement. Hire Jerry Elinger from down the dial. There is no room for him there and he is the everyman intelligent point of view the Brandon wished for but never could be. And his temperament would go well with Woolve

Call me Al

July 27th, 2010
12:54 am

Brandon and Woolvy were VERY good when they worked weekends together, debuting in February 2004. After nearly four years of weekends and fill-in work, they went monday-friday beginning Jan. 2008 and the tone of the show changed almost from Day One. Too bad, because they both know sports at a very high level and both worked very hard to be prepared and have a quality show. Brandon seemed to get more serious about almost every topic than he ever had when he and Jeff worked weekends and Woolvy seemed to be on his heels most of the time, not sure if he should call out his co-host or play along and hope it got better. Just an observation.

Here’s another observation: management at 790 never lifted one solitary finger to help this show improve or even simply develop. They fired the update guy to save $8 an hour, making Jeff and Brandon responsible for doing updates and, unless you’ve hosted a show, it’s hard to understand just how valuable that three or so minutes between segments is.

As far as I know, that show never had a paid producer, either. Could be wrong, but if B & W ever did, it was one of the lowest-paid employees at BLB. So now Brandon and Jeff were prepping for the show, performing the show, doing updates between segments of the show AND producing the show. All so management could pay a producer . . . $25 a day? MAYBE $50 a day, but that’s a big maybe. At that rate of pay, the producer is working a second full-time job and has virtually no out-of-studio time to work on, or even think about, the show he is supposed to be producing.

There are many other points to be made re: 790’s complete disregard for that time slot (rarely, if ever, did they get the premium, paid experts such as Barnhart, McCann, etc. Super Bowl time? Every show other than Brandon and Jeff would go, etc.). Some of the blame does fall to B & W, as 2 1/2 years is enough time to tinker and fiddle until you get the show to the place you want, but far far far far more blame goes to management. They never invested the $$ or the time or the mere interest to give the show any chance to succeed.

Mel on a car phone

July 27th, 2010
12:58 am

I give Brandon credit for chasing his dream. I don’t blame him at all for that. I was just commenting on the way he performed the job. I don’t know if I could do the job any better, but then again, I’m not employed in that profession so it doesn’t matter. He was and thus folks have every reason to voice an opinion of his work. Not that he does (or should) give 2 flips about the opinions of anyone here. He gave it a shot and it didn’t work out. No shame in that at all.

Mel on a car phone

July 27th, 2010
1:02 am

Solid post, Al. Definitely adds a different perspective. I too thought B & W had a much better show when they were on weekends. Your post shines some light on to possibly why that was the case.

Chuckles™

July 27th, 2010
1:07 am

Changes in broadcasting are part of the job in most markets. Here in Atlanta, as has been mentioned by on-air talent at The Zone before, it’s different. This city’s listeners give more leeway for hosts to have longer on-air runs. Evidence: Randy & Spiff, Cindy & Ray, Steve & Vicki, Buck & Kinkade, heck, even Max & Morgan! (Good googlie mooglies!)

Saying this, I wish Brandon a successful translation back to his previous chosen direction in education.

Isn’t it interesting that about a week or two after the article about how Dickey Broadcasting was burying 790, that this change happens? A couple of days after, Steak Shapiro sat alone on The Bottom Line … er… Mayhem, and did a solid hour “Ask the Manager-esqe’ rant on how hateful folks can be on blogs, etc. At least he didn’t trow up that tired topic that hsts use when they have a hangover & don’t want to do proper show prep: Is Atlanta a real Sports Town?

I forsee John Michaels getting a midday gig, perhaps with Wolvie. They’re auditioning 20 somethings to see if they can discover/create another, younger ‘king-lite’. Good luck with that.

My suggestion? Move Steakie out of mornings – let Chris & Nick go with an update guy, put John Michaels & Wolvie in as filler until you get a better option midday, keep the rest and hope that you can land keep Tech sports and the Falcons away from Dickey. If not – buh bye BLB. St. Louis was beri beri bad for you. Shoulda listened to Chris.

Abdullah Haseem Osama DJ

July 27th, 2010
1:28 am

Don’t let the door hit your fat a$$ on the way out.
Ok, kudos for chasing your dream which for listeners
of 790 it was a nightmare.
I sure hope to Allah he is a better educator than a broadcaster. But, I doubt that is the case.
I pity the children in that school district.
And that 790station is full of infidels.

stinky dawg

July 27th, 2010
1:29 am

Brandon is like listening to the BOB & ROB show without son reference.

AB

July 27th, 2010
2:02 am

Adams has been George Costanza of sports radio–everything he says is wrong. Really, just about every time he tries to address a strategic or technical aspect of a sport he gets it wrong. It’s uncanny. You would think that he’d get it right occasionally given the number of opinions he sets out there, but he doesn’t. The dude doesn’t seem to understand that being passionate about a team does not mean you actually know anything about the sport. Wolverton is just as dumb, although not quite as bombastic and annoying. The worst team in Atlanta by far. So bad that I would rather listen to Colin Cowchip. Man, do they suck.

Baldemar Huerta

July 27th, 2010
2:37 am

If “teachers” can be radio hosts, “teachers” are certainly overpaid. That’s why they will all vote for King Roy, like lemmings off a cliff. Stupidest herd of humans ever devised, Public Skrewel Teachers.

Manny

July 27th, 2010
3:44 am

Can I have ‘The Bottom Line’ back? Please?

Here’s my dream lineup: The Bottom Line in the mornings, a good “knowledge” show in the mid-mornings (like what they had with Chuck and Chernoff), The Stews in their usual time slot, and then a good afternoon drive show (without David Pollack. David Pollack should be in the mid-mornings talking serious sports talk.)

Mike Bell should stay in the evenings. Steak Shapiro should be off the air.

That’s what I would do if I were 790, but they are hurting for cash. That’s why they are looking for a bunch of kids.

2nd rate sports town

July 27th, 2010
4:31 am

The only reason you inbreds don’t like Kinkade is because he calls it like it is. That’s why he also has a national show on Sun. mornings. How dare someone from the north tell the inbred front-runner
Atl. fans any different. This town can’t even sellout PLAYOFF games !

Tim

July 27th, 2010
5:10 am

Who cares anymore. I stopped listening to that station long ago. I crank up the satellite for Howard in the mornings and then a little Chuck and Chernoff in the afternoon down the dial. After 3:00 PM there’s nothing listenable on the AM dial. The Stewarts are a couple of racist and Mike Bell listens to too much satellite radio and lifts his material directly from Howard and Scotty Ferrall. Kincade is what he is…Another arrogant damn yankee.

Rip

July 27th, 2010
6:24 am

Last week, I knew once Rodney Ho outed 790 for their turbulence it would not be good for B&W. In the real world, if you are brought in to a company as junior resource, people ultimately will always look at you as junior resource. That is the fate of BA. In corporate america, you just switch jobs to get a ‘perception refresh’. Ultimately, that was just too much to overcome. It will also be too much to overcome for talent search of 20 somethings they are conducting right now as reported by Rodney Ho.

Wolvey probably got a bit of reprieve because he works GA Tech sidelines for football games for jacket radio network. 790 probably did not want to shake that up on eve of season. He will be gone too.

The next shoe to drop has to be Cellini. Maheim needs a real Jock, not a radio one, in the morning to counter Leo.

brave1

July 27th, 2010
6:44 am

Brandon was the most underated on the station. Let’s hope his partner can correct his um’s, ah’s, and you know’s or it will be unlistenable with him running the show instead of just chiming in.

SatchelBuzz

July 27th, 2010
6:50 am

Don’t let the doorknob hit you on the way out.

THWG!!!!

Norbie Heckler

July 27th, 2010
6:55 am

Glad to hear Freddy Fender is alive and well. Wonder which of the 83 metro area Burger King’s wifis you and Elvis were hitting off this morning (but your probably already past Valdosta by now…)

If Steak goes I'll listen

July 27th, 2010
6:59 am

Someone actually likes Mike Bell? My God, he’s a 30 something that doesn’t know the fraternity party is over. If your 14 I understand liking his sophomoric since of humor but anyone else I cannot imagine seeing anything in his abilities as an on air personality. Brandon did spend too much time dissecting some inane point that seemed to him to make the world turn but to me was just a after thought at best. If I could pigeon hole him he seems like I guy who loves watching sports but most likely never played anything past little league baseball. He just seemed like a casual observer not an informed guy who really understood the major sports.

If Steak goes I'll listen

July 27th, 2010
7:09 am

@ 2nd rate sports town…please feel free to leave Atlanta. We don’t sell out play-off games because we spent our money on season tickets to college games to be able to buy season tickets we made donations to the school we support and then pay for the weekly trek and tailgate festivities. After that pro sports is just something we watch as we recover from the sport we love. Big difference between Sports town and pro sports town. Mainly educated intelligent people, sorry you don’t fit in here well, just the way it is. Delta is ready when you are.

john mickins

July 27th, 2010
7:10 am

clearly the stews are carrying this station. year after year 790 has been getting WORSE. i dont even wanna go thru the god awful combinations of hosts and shows that they tried and failed. that’s a whole other topic for another day…

Z

July 27th, 2010
7:18 am

There’s another sports talk station other than 680? Every time my dial approaches 790, the signal sucks out here in the ‘burbs. Get a real broadcast signal and get rid of steak. Anybody who nicknames themself “steak” is a bonafide delta bravo, and you can take that to the bank. You suck, Shapiro! Get off our airwaves!

john mickins

July 27th, 2010
7:22 am

“Someone actually likes Mike Bell? My God, he’s a 30 something that doesn’t know the fraternity party is over.”

correction….dude is over 40! shame aint it?!

Steve

July 27th, 2010
7:31 am

Wow Brandon’s leaving.. Great talent will truly be missed. Maybe Big League should think about bringing on the new show that v-103 has been promoting on their am dial. I gave the Sports Kings a listen last Saturday and was shocked at how good the program is. not sure what reggie rouse the pd @v-103 is prepping for but he has put together on solid Saturday afternoon program. Wow we’re gonna miss you Brandon!

Gammer

July 27th, 2010
7:32 am

IYAM, this show was doomed from the start. Brandon and Woolvy?? Woolvy? Are you freaking kidding me? Who lets themself be called that? Maybe your kids but not an adult.

Good luck Brandon. The only bad thing is you’ll be blabbing about how great the DAWGs are to all these young kids. What a shame.

NBA

July 27th, 2010
7:38 am

Who cares about what happens at that piece of trash station? Both 790 and 680 are garbage but 790 is the worst.

JROLL1

July 27th, 2010
7:47 am

SEE YA B.A. BEST OF LUCK BACK IN EDUCATION. I CAN CLEARLY SEE THAT THE “GET STEAK OFF THE AIR” GROUP IS ALIVE AND WELL. I JOINED YEARS AGO. LOUD, OBNOXIOUS, TURRIBLE AS BARKLEY WOULD SAY. MIKE BELL IS FUNNY WITH SOME OF HIS BITS. I HAVE ALWAYS LOVED DIMINO. HE AND NICK HAVE GOOD CHEMISTRY.

Rod

July 27th, 2010
7:47 am

Wow you guys are harsh I listen to ESPN radio all day Scott Van Pelt and Ryan have the best show to me hands down I have to agree compared to a real sports station 790&680 sucks my satellite radio broke this week I will have a replacement by Friday it’s thats valuable!

Peter

July 27th, 2010
7:50 am

Sports talk radio ? Ha HA HA……. don’t bother with that stuff anymore, I don’t care about the cigars, restaurants, and the party’s these guys talk about…

Same topics over and over again…… boring, and who really cares anyway…..you can read all on ESPN, or SI.com.

Brandon was OK………I give him props for doing what he loved…….best to him…… But that doesn’t mean I will spend that time not listening to great music.

N-GA

July 27th, 2010
7:53 am

What is really scary is the likelihood that he will be teaching Georgia students again. The circle will remain unbroken……

Brooklyn Al

July 27th, 2010
8:04 am

More mediocrity from the pathetic atlanta “sports radio” stations, where you learn more about movies and local delis than sports.

Crude

July 27th, 2010
8:06 am

This is a good start, 790.

Next, I want to read about Jeff Wolverton leaving to pursue his dream of becoming Joe Pesci’s voice stand-in.

Then, the champagne will REALLY start flowing when 790 announces that Tubesteak Shapiro is stepping down/retiring/whogivesacrapjustgethimthehellofftheair.

Rodney Ho Moe

July 27th, 2010
8:10 am

this guy sucked out loud. one of the most annoying radio shows in the history of time. good riddance, UGA still sucks.

Reggie

July 27th, 2010
8:12 am

Brandon was awful!!! Must be the Rush Limbaugh influence. He sounded like a kid that loved sports in high school but was not very good. I must admit no one can blame him for going after his dream. Unfortunately he had a job where he provided “analysis” on athletes. Now the analysis chickens have come home to roost!! Good Luck!!

move it on

July 27th, 2010
8:13 am

steak shapiro forced him out due to low ratings—can he go next?

Larry Munson

July 27th, 2010
8:14 am

This guy sucked worse than me……..there is a reason he was on during mid-day when nobody listened. Look at those red panties falling from the sky!

The Ghost of Skip Caray

July 27th, 2010
8:21 am

The “2 Live Stews” are a joke…….I have heard more Ebonics on their show than on a Marta train. They must get a dollar for every time they mention Crown Royal on the show. At that rate they are raking in some serious dough. Most of the time is spent “shucking & jiving” talking about BS (usually their personal lives) and the sports analysis they give is WEAK. Might as well put on the “2 Live Jews” and have them tell us all where to get really great deals around Atlanta.