City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Hot times for Hot 107.9, chilly times for WSB-AM in June Arbitron ratings

wsbam750_logo_150x50The steady slide continues for news/talk station WSB-AM.

In April, 2009, WSB-AM had an 8.4 rating, ranked second in the city, according to Arbitron figures. Last month, the news/talk station hit a 5.5, the lowest in many years and down 35 percent in just over a year. Among 25-to-54 year olds, the station fell to a tie for 10th with rock station Dave FM, behind stations such as top 40 Q100, Christian pop Fish 104.7 and R&B/hip-hop Hot 107.9.

There is no obvious explanation because the station itself hasn’t changed its core weekday lineup in years, which features Scott Slade, Neal Boortz, Clark Howard and Sean Hannity. But that could also be a problem. Its audience is aging and shrinking at the same time.

WSB-AM Assistant Program Director Condace Pressley had no ready explanation for the drop off. But she said the station has no plans to make any changes to what has been a very successful formula.

“We’re staying the course,” she said. “We believe very strongly we have a very good product that is marketable to listeners of metro Atlanta.”

News/classical station 90.1/WABE-FM, in the meantime, continues its surge upwards, tied for fifth overall with a 5.0 rating, not far behind WSB-AM. In March, 2009,  the station had a 2.8 rating, when WSB-AM had an 8.2.

WGST-AM, once competitive with WSB-AM, isn’t gaining much traction despite WSB’s problems. Its mid-day numbers, which include Glenn Beck and Rush Limbaugh, have fallen by half since January among 25 to 54 year olds.

Format breakdown

Hip-hop: V-103 is tops as usual in key demos, with Frank & Wanda taking back the top spot among 18 to 34 year olds from Q100’s Bert Show, which nabbed it for one month in May. Hot 107.9 had its best results since the new people meters in early 2009. (The summers tend to help younger-skewing stations.) In fact, Rickey Smiley’s morning show demolished Frank and Wanda among teens and almost beat Frank and Wanda among 18 to 34 year olds. This was by far Smiley’s best month since he began a couple of years ago and his performance has steadily improved all year. His 18-34 numbers have nearly doubled since January and up 58 percent among 25 to 54 year olds.

95.5/The Beat also had its best month in a year, ranking 12th overall. CJ & Murph Dawg outperformed the rest of the station among 18 to 34 year olds, ranking fifth with the show’s best performance since February 2009.

105.7/The Groove, which has opted for a more Beat-like sound in recent weeks, slipped a bit, ranking 13th among 18 to 34 year olds, down from 8th in May.

Top 40/pop: Q100’s Bert Show had a strong May but a relatively weak June among 18 to 34 year olds, dropping from first to third. The younger demo tends to be far more volatile month to month than the 25 to 54 year old demo, where Bert’s numbers were steady (tied for third).

Star 94 held steady, ranking 10th among 18 to 34 year olds. B98.5’s Vikki Locke, minus Steve McCoy since February, has seen her numbers steadily decline since his departure. Among 25-54 year olds, she tumbled out of the top 10 for the first time this year, falling to 13th from sixth in April. (UPDATE, July 21: Lee Cagle, the program director, did point out that Locke’s solo gig in the April-May-June period averaged a 4.0, higher than the Steve & Vikki show in April-May-June of 2009, when the pair averaged 3.6.)

True Oldies ranked in the top 10 for the fourth time this year.

Country: Kicks 101.5’s numbers were pretty typical, ranked fifth overall with a 5.0 rating. Ditto with 94.9/The Bull, ranked 14th overall with a respectable 3.7 rating.

R&B: Kiss 104.1, after a steady climb through the spring, fell back to January-level numbers in June. But it remained No. four overall and tied for third among 25 to 54 year olds. Majic 107.5/97.5 hasn’t changed much lately, ranked No. 9 among 25 to 54 year olds.

Christian: Praise 102.5, in the meantime, has been on the rise all year and held its own in June, ranked No. 2 overall for the second month in a row with a 6.1 rating. Fish 104.7 slipped to its worst numbers since October, falling out of the top 10 for the first time this year. Its 18-34 number fell off big time but Kevin & Taylor remained a solid top 4 performer among 25 to 54 year olds.

Rock: In the very competitive field of rock, 97.1/the River was top dog overall and performed surprisingly well among 18 to 34 year olds for the second month in a row. Perhaps this is the “Rock Band” effect given that the station plays mostly 70s rock. The station is ranked No. 4 but just 14th among 25 to 54 year olds.

Project 9-6-1, which plays mostly current active rock,  had a very strong month, another recipient of the summer youth flood. It beat Q100 and the Beat among 18 to 34 year olds, ranking in a tie with Hot at No. 2 in that demo,  the highest in more than a year. Its 8.3 rating in that demo is its highest since people meters started.

92.9/Dave FM was the top 25-54 rock station, ranked No.  10, with the Mara Davis-led mid-day numbers the strongest, where the station was fifth.

Rock 100.5 is doing much better with the Regular Guys and the Braves than with its classic rock mix. In fact, the Braves appear to be benefiting the Regular Guys. Among 25 to 54 year olds, the Regular Guys ranked eighth, with its highest ratings since people meters started. Its 18 to 34 numbers (ranked sixth) were its highest since May of 2009. The station ranked seventh at night, when Braves games usually air. During the day when it plays music? Around 20th place.

99X at 97.9, which may pick up the Hawks next year, remains an afterthought, ranked 23rd among 18 to 34 year olds and 24th among 25 to 54 year olds.

Spanish: 105.3/El Patron remained steady, ranked 18th overall and seventh among 18 to 34 year olds.

Sports: 680/The Fan, with the Braves, ranked 21st with a 1.8 rating, a typical number. 790/The Zone had its worst number in years at 0.5, ranked just 26th.

Top 25 stations in June 2010, covering May 27, 2010 through June 24, 2010.

1. V-103
2. Praise
4. Kiss
5. (tie) B98.5, Kicks, WABE
8. Hot
9. Q100
10. (tie) River, True Oldies
12. (tie) Beat, Fish
14. (tie) Project, Bull
16. Majic
17. Dave
18. (tie) Star, El Patron
20. Rock 100.5
21. Fan
22. Groove
23. WGST
24. J93.3
25. La Raza

Top 15 25-54
1. V-103
2. Praise
3. Kiss
4. Q100
5. Hot
6. (tie) Fish, B98.5
8. Kicks
9. Majic
10. (tie) Dave, WSB-AM
12. Project
13. El Patron
14. River
15. Bull

Top 10 morning shows 25-54 (6 to 10 a.m.)
1. Frank & Wanda, V-103
2. Bert Show, Q100
3. Scott Slade, WSB-AM
4. Kevin & Taylor, Fish
5. Tom Joyner, Kiss
6. Rickey Smiley, Hot
7. Morning Edition, WABE
8. Regular Guys, Rock
9. Yolanda Adams, Praise
10. Steve Harvey, Majic

Top 15 stations, 18-34
1. V-103
2. Hot
3. Project
4. Beat
5. Q100
6. River
7. El Patron
8. Praise
9. Kicks
10. Star
11. Dave
12. B98.5
13. (tie) Groove, Bull
15. (tie) Fish, Rock 100.5

Top 10 morning shows, 18-34 (6 to 10 a.m.)
1. Frank and Wanda, V-103
2. Rickey Smiley, Hot
3. Bert Show, Q100
4. Patrones de la Mananas, El Patron
5. CJ & Murph Dawg, The Beat
6. Regular Guys, Rock
7. Kaedy Kiely, The River
8. Shaffee and Jefe, Project
9. Kevin & Taylor, Fish
10. Yolanda Adams, Praise

Top 10 late afternoons, 25-54 (3 p.m. to 7 p.m.)
1. Ryan Cameron w/Rashan Ali, V-103
2. Rhodell Lewis, Praise
3. Kelly McCoy, B98.5
4. Johnny O, Q100
5. Clark Howard/Sean Hannity, WSB-AM
6. Art Terrell, Kiss 104.1
7. Michael Baisden, Majic
8. Tim Michaels, Kicks
9 (tie) Emperor Searcy, Hot; Rich Sullivan, Dave FM

Top 10 late afternoons, 18-34
1. Ryan Cameron w/ Rashan Ali, V-103
2. Chris Williams, Project 9-6-1
3. Johnny O, Q100
4. Emperor Searcy, Hot
5. Kate McCarthy, the River
6. Maverick, The Beat
7. (tie) Tim Michaels, Kicks; Chase Daniels, Star 94
9. El Panda, El Patron
10. Rhodell Lewis, Praise

Top 10 25-54 (7 p.m. to midnight)
1. V-103 (Greg Street, jockless Quiet Storm)
2. Praise
3. (tie) Kiss; Hot (The Durtty Boyz)
5. Majic (SiMan Baby)
6. Q100 (Billy Bush)
7. Rock 100.5 (heavily Braves)
8. Project
9. Fish (Mike Stoudt)
10. The River

DISCLOSURE: WSB-AM, WSB-FM, Kiss, The River and the Beat are all part of Cox Enterprises, which also owns

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49 comments Add your comment

Jon Lester

July 19th, 2010
12:55 pm

These programming directors don’t keep up with their content, do they? Maybe the declining ratings for WSB-AM and WGST are happening because those hosts are getting worse even as people are getting tired of them anyway? Maybe more people are also discovering, as I did in the last 2 years, how much calmer day-to-day life is without listening to talk radio.

Rodney Ho Moe

July 19th, 2010
12:56 pm

Nice ratings Steaky boy… is anyone listening to your daddies station???? besides you, your wife and Sophie????


July 19th, 2010
1:17 pm

I can tell you why I quit listening to WSB. I used to love to listen to Clark Howard. Of course, that was back when Clark Howard was actually working @ WSB. Now, that guy is on more vacations than Richard Branson. It has become the Elise Glink show! Plus, if his show is slated for say, a 4 hour block, there really is only a total of about 25 min total of call ins. Too much commericals and filler. Too bad. Ex- At the top tof the hour on his show, they come back from break after the news @ 8 mins after the hour. On Hannity’s show, it is 5 mins after the hour. If Clark talked as much as Hannity does, I would go back to listening, but I got tired of all the commercial breaks. Sorry WSB!


July 19th, 2010
1:28 pm

I agree to a point with Sara about Clark Howard. The only informative part of the show comes from the callers. Other than that, his rhetoric is the same–and his HLN show is awful. I’ve been a fan of his for years, so it makes me sad that I can’t listen to his show anymore.


July 19th, 2010
2:25 pm

I still listen to WSB-AM during my morning and evening drives, but after that, I pretty much keep the radio off.

Has anyone thought to see how much of a decline these stations have experienced since the advent of subscription-based (XM/Sirius) or on-line commercial-free radio (Pandora) have gotten started?

Moonlight Graham

July 19th, 2010
2:45 pm

People are getting tired of all the Negative Programs on Atlanta Political Talk Radio stations.


July 19th, 2010
2:55 pm

When your morning “news” program consists of what burned down and who got shot overnight and except from Clark Howard otherwise is political talk radio that by its very nature is designed to alienate half the country (an all Dem-liberal talk radio station would suffer from the same problem) “staying the course” might just as easily be descibed as riding a falling plane until it crashes.

No programming format lasts forever – thank God.


July 19th, 2010
3:35 pm

I am not at all surprised by WSB’s and WGST’s loss of market. Limbaugh, Beck , Hannity, Boortz and – others about as bad. Who wants to hear that same clap-trap over and over and over?


July 19th, 2010
3:36 pm

I still love Clark Howard’s show which used to go on till 5PM. Now we have Hannity at 4PM – boringggggg. Neal Boortz is OK in small doses, but he’s so self-rightous and judgmental – its gets old quick. What do I listen to now? Sports Talk. Mayhem in the AM is very entertaining, and 680 The Fan is great from noon till seven.


July 19th, 2010
4:10 pm

WSB has two decent shows — Scott Slade’s and Clark Howard’s. They also have that religious guy on weekends who is pretty good. They should give him either of the slots filled by Savage or Herman Cain

Neal used to be funny even as he skewered the left and insulted the right. Now he and the rest of that crew are so right wing that I’m glad the public is finally turning off and the station will be punished by declining revenues. I’m a African American lawyer and I find Hannity’s show just plain offensive and Savage doesn’t merit comment.

Just Tired

July 19th, 2010
4:11 pm

I use to listen to Neal Boortz from 8:30 am – 1:00 pm everyday. I probably have listened to more hours of Boortz than I care to admit. I just stop listening cold turkey about six months ago. The topics are the same as Hannity, Limbaugh etc. No fresh ideas just talking points. Got stale. BTW Herman Cain is the worse, why you use him as sub I don’t understand. I really miss listening to Royal when he use to sub at least he brought a fresh approach – guess the syndication deal did him in.

790 is still bearable. Domino is a knowledgeable host and sounds like a good guy. Nick? ——

680 has more unsufferable @$$es than you can shake a stick at. Steak is bad enough, I can’t take the Perry guy or Kincade fellow. Without Rude,the Braves and Leo and wouldn’t listen.

The Stews are becoming stale. Shaggy made the show fun. The entertainment reporter is a joke

Pollard and Bell make my ride home – Mike Bell is the sickest (in a good way) SOB on the radio in Atlanta, should be paid much more than he’s getting. Pollard is a good ride along (not too smart but falls for all the bad puns).

Alternative listening when the regulars can’t be found. 1380 WAOK some of the stuff that the listeners say is funny and can’t believe the host let them go on most of the time. I can hear the same people day in and out. Right Fred and Brother Mohammed? LOL


July 19th, 2010
4:11 pm

I know this is a little off topic Dan, can anyone suggest a good website to find cars for sale by owner in Atlanta?


July 19th, 2010
4:16 pm

I live in Mcdonough, WSB please increase your radio signal strength. the static and crackling has gotten so bad, you can’t hear anything forceing you to change the station. Please increase your signal strength.

alpharetta mom

July 19th, 2010
6:37 pm

B-98.5 mornings without Steve….Bu Bye! Looks like its Christmas in July for Cindy and Ray, and Q-100 courtesy of the suits at White Columns. Anyone want to place bets on a silent exit for Ms. Locke soon?

Jim Listens

July 19th, 2010
6:53 pm

Here is my problem with WSB…Boortz is calling it in. Listen to Limbaugh, Boortz, Hannity, Cain…it is ALL the same. I don’t disagree with much they say but I can’t listen to four men who spend three hours each telling me the EXACT SAME THING. We have a primary election for governor on Tuesday and NONE of our local hosts have spent any time on the local elections. Boortz (in his former life) would remind us every day that politics was most important at the local level. He can’t remind us of that any more because it doesn’t sell in College Station or Naples. The syndication of the AM waves has contributed as much to the dumbing down of America as has anything. No one knows who their congressman is or what his/her record is because all the AM talkers can talk about is the national scene. Boortz was at his best on GST when he was local and had some fire in his belly. I have grown up with him and continue to suppoort him in the name of the Fair Tax… but he has become very boring radio. Gotta admire Hannity but he screams at me for three hours a day if I can stand it that long. he also has yet to develop an ability to talk to anyone who disagrees with him. I have lost my patience with “The Sky is Falling!” mentality. I get it, but you guys are trying to push us over the edge. That is the problem with AM 750. I listen to Slade and then bounce between shows including sports talk when I listen. Want to get better??? MAKE IT LOCAL. Make me feel like I CAN DO something about it.


July 19th, 2010
7:00 pm

At one time I’d listen to WSB-AM almost everyday. Until one-day I decided to turn off talk radio to gauge if I’d feel better emotionally during the day. Amazingly, not hearing the same old liberal vs. republican nonsense and the foolishness of Neal Boortz’s propaganda, my days are much brighter. I learned that Neal Boortz is an entertainer, and he must say controversial things to continue tapping into the mindlessness of his many blind followers. Although, I do admit the news coverage of the station is pretty good.


July 19th, 2010
7:10 pm

alpharettamom – I can assure you that there will be NO Christmas in July for Cindy and Ray. They are consistently below a 2 share. Vicki’s peeps are not going to Star. Outside of Kevin and Taylor in morning drive the vanilla white folks got killed (in the key demos).

Stan the Man

July 19th, 2010
7:46 pm

JUST TIRED…MIKE BELL? REALLY? Are you going into 7th or 8th grade this year?

Old Fan

July 19th, 2010
8:10 pm

Best to you Vikki, and Steve..I am jealous. Colorado is some kind of beautiful and I’m sure they will love you out there. I’ll punch you up on the way to the mountains over the holidays.


July 19th, 2010
8:18 pm

@ Jim Listens – I hadn’t realized that Boortz’s syndication crippled his humor but you are right. Once it was anti-Pelosi/Reid/Obama/Kennedy it became boring. His attacks on Bill Campbell, local Republicans and the Christian right were hilarious.


July 19th, 2010
9:04 pm

There is karma in WSB’s low ratings, at least for their morning show. They have gutted it to cut costs. They just read the AJC to their dwindling number of listeners.


July 19th, 2010
9:18 pm

For many years I have listened to WSB. Capt. Herb is great and so is Mellish.I think Boortz has some days were he is not as good as he used to be. Clark Howard is stretched to far and I wonder how he keeps up with his schedule because he is so busy now. He still has very useful information. The news isn’t as interesting as it used to be. I liked Hullinger writing and saying clever things, I would wait in my driveway to hear his newscast and something witty for him to say. The morning show is still very good though I wish they would take more chances and not be so time oriented. I don’t listen as long as I used to. WSB is a little tired and needs to a little tweaking.

Marco Polo

July 19th, 2010
9:47 pm

The constant reporting of weather and traffic conditions when there is really no reason to repeatedly let us know that it’s hot and humid during the morning news block makes the programming more appropriately called “Atlanta’s boring News” because that’s what it should be called.It would be nice if they used the time to report more important issues going on in the City of Atlanta like the subjects of transportation and public safety. And Neal Boortz, Hannity, and Herman Cain are just different people with the same messages so it is no surprise that the ratings for WSB are not very good.

Amelia Island

July 19th, 2010
10:56 pm

Same CRAP every day……Hannity would have them bring back Bush,,,,God help us all…………….

Hey, JustTired...

July 20th, 2010
6:50 am

…who is “Pollard” from “Pollard” and Bell?


July 20th, 2010
7:37 am

Atlanta is a bland radio market that just recycles old worn out talent. Who isn’t tired of talk radio that reinforces already held opinions – plus the stations don’t have to originate programming. I would like to think that Bob Neal was buying time with Vicki Locke while looking for a fresh new morning show – but we all know better. He still thinks it’s 1980. Cox Communications is a retirement home for worn out radio/tv talent that have been in Atlanta for far too long.


July 20th, 2010
9:43 am

BOORTZ is light years ahead of Hannity. Hannity is a broken record, although I agree with about everything he says. At least Boortz is entertaining AND enlightening.
Clark is great, but I agree with several posters that he has too much on his plate and too few callers.
Herman Cain seems to be a great guy, but he is repeating the same stuff as Boortz, Hannity, and Limbaugh and doesn’t do it as well.

David C

July 20th, 2010
10:27 am

So Bell put a 1/2 point on the board? Great job!

dr truth

July 20th, 2010
10:47 am

Wow, I’m shocked that the numbers for rightwing talk arent skyrocketing! Dont you people realize that with Obama in office that you need to be told day after day, hour by hour, minute by minute that the Great Republic is collapsing all around us with liberal/socialist/communist policies? Dont people need to be reminded that all white people need to hide their children from the Evil Half-Kenyan president who would have them all slaughtered and burned at the stake if it were not for the heroic shield of protection put up by the likes of Great Americans like Bohner, McConnell, Hannity, Boortz, Limbaugh and others who fearlessly protect and defend the Stars and Stripes against the activist aggressors that want to see Greatest Country Ever Created By the Almighty God Who Loves Only Americans of European Descent……Go Jeb Bush/Palin 2012

dr truth

July 20th, 2010
11:00 am


Garrett Daskawicz

July 20th, 2010
11:54 am

I’m smarter than anyone on the radio I deserve more.

Jim Listens

July 20th, 2010
4:37 pm

It took exactly 29 comments before the comments became racial. Sad to say, it’s not really surprising.


July 20th, 2010
7:50 pm

I love WSB in the morning, then Neal Boortz. Can’t bring myself to listen to Clark Howard’s voice. I usually flip over to Rush at noon. I don’t put much faith in these low ratings. November elections will be the eye opener for a lot of people.


July 20th, 2010
10:07 pm

I used to listen to the Clark Howard show as well when it was call ins. That’s what was informative. Now it is just too many commercials, too much banter, etc. If WSB would go back to the way it used to be, I would listen to Clark again, but it is just too frustrating now. I know the guy works hard, and he is very good at what he does. And yes, I have to agree with other posters, as I think he is overextended as well. I tuned in for him. Not for his guest hosts.

Odis WW

July 20th, 2010
11:47 pm

I usually flip back in forth between Q100 and NPR in the morning. But most posters are correct all the rightwinged/conservative talk shows are taking the same direction from the same talking points handed out by the RW propaganda machine and people are tired of all the lies and misinformation and hopefully people are starting to wake up…though some posters are still stuck on stupid. How sad.


July 21st, 2010
6:59 am

Steak is sounding increasingly desperate … almost begging listeners. “Hey, don’t you know we’re the cool guys?” It’s really rather pathetic. Plus, you’re talking to the people who are already in the pews. He’s the biggest annoyance factor in their morning show. Addition by subtraction.


July 21st, 2010
7:02 am

I am looking forward to the Sean Hannity Freedom Concert. I Love America. I will be happy to see all the American Flags. I Love America. Sean will have Ollie North there. Yaaayyy! He is a Great American! I Love America. We need to take our country back. Barack Obama is a Kenyan spy. He hates America. He wont be at the Freedom Concert. Liberals are bad. I listen to Neal Boortz. I am a free thinking right winger. I Love AMERICA.


July 21st, 2010
8:56 am

Scott Slade has to be burned out after so many years of repeating the time of day ( 7:45 ….15 min. until 8:00)Looks like he would have eventually moved up the ladder. Kirk Mellish and Tom Shane are the SAME person.One of the reasons Mellish is out so often is he is taping Shane commercials. Often times he sounds like a drunk too. The that ass clown Richard Sangster “reporting live”.I wish WGST would make a comeback.

JF McNamara

July 21st, 2010
10:52 am

In April 2009, a lot of Republicans were still worried about Obama’s election and the economy was tanking. Fear based radio shows like Boortz, Hannity, and Limbaugh had more appeal since it was conformational. People now realize that life isn’t really different and their lives are improving since we are off the brink of the financial crisis. You can only be alarmist for so long. People start to turn it off when nothing happens.


July 21st, 2010
10:53 am


You left the kicks morning show out of your rankings-they are tied for 5th

Rodney Ho

July 21st, 2010
11:00 am

Kicks overall (6+) is tied for fifth. The Kicks morning show is ranked No. 11 25-54, No. 14 18-34


July 21st, 2010
12:31 pm

Best talk show on radio now is Dave Ramsey on WGST. MUCH better than Clark Howard. But, WGST has got to get a stronger signal…


July 21st, 2010
3:05 pm

I don’t get it…what is there to like about the Scott Slade show? I mean, he’s not at all quick with a comeback should he ever need to respond with a thought. “How ’bout that” is usually the best he can do. And it is impossible to bear listening to him label everything “WSB” this and “WSB” that every 10 seconds. Brutal what people find good. Where are you people getting entertainment or stimulation from that?


July 21st, 2010
7:07 pm

I used to switch between WABE and WSB in the morning until the latter got very, very tired and stale. I actually get upset if I get a late start to work and have to listen to Boortz, 680 or 790 during the drive. I can get a bit of local news from NPR and the rest online from and Creative Loafing. Boortz and Howard? Heard it before and I’m tired of hearing it again and again.

Music stations? That’s what, CD’s and the TV music stations are for.

The only really good sports show is Chuck and Chernoff on 680. Mayhem is listenable, barely, Rude, etc., less so.

The rest of the time? That’s what WABE is for when it goes back to news at 3:00 p.m. I guess it’s a good thing that I have to work for awhile during the day.


July 21st, 2010
7:12 pm

And this is mean; but, if I never hear Richard Sangster say “yeah Scott” and little more again, I’ll be a happy guy.


July 25th, 2010
10:55 am

Steak, how’s the “we don’t care if white people listen to our station during the afternoons with “da 2 live Stu’s” working out for you? As long as you’re keeping it real, who cares, right! LMAO!


July 25th, 2010
11:30 am

The reason for the decline in listeners is because all the people that listen tho these programs are out working to save this republic. Thankyou cox radio for staying the course.Know that if we are not at the head of the table that were are working to protect all of our seats at the table. One passionate patriot! W.E.


July 30th, 2010
8:59 pm

WSB and its format has gotten old-just like its listeners. It is good for traffic, weather but that’s about it. As your listeners die so will your station.

Jim swilley

August 10th, 2010
10:19 am

WSB has too many commercials, at least 15 min worth every half-hour especially on the morning drive. The same monotonous commercials have played for years. Boortz has become a rambling buffoon, especially since losing support of the Libertarian party some years ago. Hannity whines thru his nose too much, does not listen to opposing viewpoints, cuts off his callers, and repeats the same talking points each day. WSB has become the dead model walking, pandering to overweight, angry, middle-aged men. The format needs updating and refreshing, to say the least. I laid off the stress box years ago.