City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

WSB-TV, WGCL-TV both add 4:30 a.m. news, joining WXIA-TV and WAGA-TV


The Fox affiliate WAGA-TV started a 4:30 a.m. new program two months ago. NBC affiliate WXIA-TV joined soon after. Beginning July 5, ABC affiliate WSB-TV will be the third in town to extend their local news a half hour earlier.

UPDATE: WGCL-TV is starting a 4:30 a.m. show as well on July 5 using the “Better Mornings” staff.

WAGA’s rationale was to build audience into its 5 a.m. news. Obviously, if everybody does it, it dilutes any one station’s advantage.

“We studied the trend across the country,” said WSB-TV general manager Bill Hoffman. “It’s now a common practice. The other two stations jumped in. We’ve been studying it for awhile. We decided we’d do it once we made some adjustments inside to make sure we had the resources to do it the way we wanted to do it.”

Fred Blankenship will anchor and Karen Minton will provide weather at 4:30 a.m. Carol Sbarge joins in at 5 a.m. WSB is the leader in ratings in early morning news, followed by WAGA, WXIA, then WGCL.

16 comments Add your comment

The Real Fan

June 8th, 2010
11:41 am

Can I just have my overnights back?


June 8th, 2010
12:01 pm

There’s a competitive adavantage to having programming at 4:30 AM?
I guess Orange Glo and Didi 7 have been dominating for years then.

Jim M.

June 8th, 2010
12:42 pm

Gosh, guess I’ll just have to get up a half hour earlier now to tune in to all that unique programming WAGA and WSB will bringing to local TV! (And, yes, that IS sarcasm.)


June 8th, 2010
12:45 pm

Great…another half hour of promos telling what what they are going to tell you in the next half hour.

Tom Haynes F0X5 News

June 8th, 2010
1:49 pm

Tune into my webcast for now @ 4:29 AM for breaking news first.


June 8th, 2010
2:05 pm

They could call it, “Wake Up with Monica” or NOT.


June 8th, 2010
2:08 pm

I guess the next big thing will be that someone will start a 24-hour news channel on cable.


June 8th, 2010
4:36 pm

Amelia Island

June 9th, 2010
10:15 am

Gee, I guess you will get to see that over night car wreck 30 mins earlier…UGH

CNN envy

June 9th, 2010
12:10 pm

Holy crap Daryl I think you’re on to something. Just think. A station that provided news 24/7. That’s crazy talk. Seriously, news from 4:30am to 7am with spots during the today show. Then at noon again. Then we have news at 5 to tell us what’s coming on a 6. Then news at ten or eleven. There ain’t that much goin on people. Give it a break.

James P

June 9th, 2010
1:26 pm

I hate those promos telling me what they will show next hour. “This may be in your water and you could die!! Coming up at 6, dont miss it”


June 9th, 2010
9:55 pm

Maybe they will be live on the sceen of the next smash and grab.


June 9th, 2010
11:06 pm

Not a big local TV news watcher – probably not the first to wonder if this Blankenship guy and Mark Texiera were separated at birth. Spooky resemblance.


June 10th, 2010
2:35 am

I knew it!! Well, I’ve been tuning in to WAGA-TV at that time–didn’t know WXIA-TV was airing at the same time as well–guess I need to pick up my remote a little more, lol.

Eddie Murrow

June 10th, 2010
9:27 am

If bottom-feeding WGCL really wanted to boost their ratings, they’d have Dagmar do the weather topless. On a trampoline.


June 30th, 2010
9:33 am

Dagmar sure as heck can’t do a decent forecast so she would need to go topless to get viewers. She does the weather like she’s auditioning for a play, way too dramatic.