Q100’s The Bert Show, which has had a successful run in Atlanta since 2001, is on the verge of going national – or at least expand beyond Atlanta.
UPDATE on June 4: They are being added on a station in Nashville i106, the show announced this morning. They start Monday June 7. The station has been working the syndication clock for practice the past three weeks and for the most part, people did not notice. i106 is a relatively new station for Q100’s parent company Cumulus and has yet to make much of an impact.
Although I have no confirmation yet, a reader of this blog provided some compelling evidence: the Bert Show recently added a 1-800 line for callers. The show also started a new url www.thebertshow.com with a new logo (left). And it has a new “voice over” guy.
Gary Lewis, general manager for Q100, didn’t deny it today on his way to Cumulus headquarters. And neither did Jeff Dauler. But neither has said yes either. Bert Weiss’ agent Bob Eatman is in town today. “We have some plans for syndication which I can’t discuss at this time,” Eatman texted me at 2:40 p.m. My guess is the deal is not done yet. I have no clue which stations outside Atlanta might pick the show up.
There have been rumors about the Bert Show going national for years. The Regular Guys over at Rock 100.5 was on a Dallas rock station for a few months before it changed format and is now in Macon.
The Bert Show started from scratch a few weeks after Q100 itself in 2001. It first built up its 18-34 female numbers, then as the years went by became a dominant 25-54 female station. It even draws a fair number of guys, too. The morning show helped Q100 overtake Star 94.
The show is now a solid No. 2 behind Frank and Wanda over at V-103.