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City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
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Praise, Fish, Project, Dave have a great March in Arbitron ratings

Praise logo

The Lord smiled upon the two major Christian stations in town in the March Atlanta Arbitron ratings, which covers March 4 through March 31.

Gospel station Praise 102.5 continues to hit record highs in its ratings, reaching No. 3 overall and top 5 among 18 to 34 year olds and 25 to 54 year olds. Its overall rating is up 39 percent over March 2009, up a whopping 71 percent among 25 to 54 year olds and more than doubled among 18 to 34 year olds.

Fish 104.7 also had its best numbers since Arbitron began using people meters in early 2009. It’s overall ratings are up 45 percent from March 2009. The morning show Kevin & Taylor is showing impressive strength across the board, finishing in the top 5 among 18 to 34 year olds and 25 to 54 year olds.

FYI: I cannot provide specific ratings numbers, per Arbitron policy. I can reference rankings, though.

ROCK: Dave FM continues to be tops among 25 to 54 year olds with its strongest month since last June. Project 9-6-1 is by far the most popular among 18 to 34 year olds with its best showing in that demo since February 2009.

97.1/The River, despite a reliance on ’70s rock hits, draws about the same ratings among 18 to 34 year olds as it does with 25 to 54 year olds. Its overall numbers are flat from a year ago though its morning ratings with Kaedy Kiely are down.

Rock 100.5 continues to struggle while it plays music. Its older skewing mix appears to have affected the Regular Guys, who are stronger now among 25 to 54 year olds vs. March 2009 but down among 18-34 listeners.

TOP 40/pop: The syndicated show Elvis Duran on Groove 105.7 in its third month moved up to 21st place from 23rd place among 18 to 34 year olds. But the rest of the station did much better in that demo, finishing 10th overall, 8th in mid-days and a tie for 7th in afternoons, its best performance yet in that age range. The station has started to skew younger, playing more current and recent R&B/dance hits and cutting back on the disco and ’80s cuts.

The Groove appears to have taken small bites out of other comparable stations on the younger end, including Star 94, Q100 and 95.5/The Beat, which all have lower 18-34 numbers than they did in March 2009.

Star 94, which let go the Morning Mess a year ago, has comparable 25-54 numbers as it did in March 2009 but its 18-34 numbers have fallen about 25 percent year over year. Q100’s 18-34 numbers have slipped about 25 percent. The Beat’s down 21 percent in that demo.

Although B98.5 continues to slide back from its Christmas peak, it remains far above its March 2009 numbers. And so far, in her first full month solo, Vikki Locke’s numbers held up.

True Oldies, of course, skews older, but its numbers have actually improved across the board year over year. And the Randy & Spiff reunion has boosted their morning numbers. Among 25-54 year olds, the morning ratings have more than doubled year over year.

HISPANIC: And the power of the Hispanic stations appear to be waning. A year ago, we had two Hispanic stations owned by the same company with collective ratings of about a 5. After Viva became the Groove last fall, El Patron picked up some listeners but its ratings have since faded far below the former combined share of the two stations. It’s now ranked 7th among 18 to 34 year olds after reaching No. 2 in November. It’s ranked 18th overall with its lowest share rating since PPMs began in early 2009.

URBAN: V-103 remains the top dog by a huge margin in all key demos and has maintained its strong numbers the past year.

Kiss 104.1 is still a big player among older listeners but its ratings in March 2010 are 20 percent below March 2009. Tom Joyner’s morning numbers among 25 to 54 year olds slipped even further – 36 percent.

Interesting, it’s closest rival is having comparable problems. Majic 107.5/97.5 has seen its ratings slip 30 percent from an unusually strong March 2009 rating.

Hot 107.9’s ratings slipped a bit through 2009 but have recovered back to its March 2009 levels. And better news for morning host Rickey Smiley: he is significantly stronger than he was a year ago. He’s up 47 percent year over year among 18 to 34 year olds.

COUNTRY: Kicks 101.5 slipped a bit in March over February but maintains a sizable lead over 94.9/The Bull. Kicks’ 25-54 numbers are comparable to what they were a year ago but the station had an unusually poor 18-34 showing last month, ranking in a tie for 13th vs. 7th a year ago. The Bull’s 25-54 numbers are slightly higher than they were a year ago while 18-34 demo rankings are flat.

NEWS/TALK: WSB-AM’s audience is aging. While its overall numbers are 10 percent lower than March 2009, its 25-54 numbers are down even more: 31 percent. The station remains No. 2 overall but has fallen to No. 4 (tie) 25-54. WGST-AM hasn’t seen much change year over year and remains stuck way back in the pack with Rush Limbaugh its strongest player.

So where did the news/talk fans go? Possibly non-commercial talk/classical station WABE-FM, which has shown the strongest year-over-year growth of any major radio station in town. Its overall ratings are up 71 percent from March 2009, with the station ranking 6th overall.  Its 25-54 numbers are up a whopping 157 percent and 18-34 numbers have tripled. It’s stronger when it airs news vs. classical.

SPORTS: I only have 25-54 and 18-34 numbers. The two sports stations focus on 25-54 men numbers. But it’s clear the Fan remains dominant over the Zone, which usually wins only when the 2 Live Stews are on. The Fan also appears to bring in a much younger audience.

And overall, stations with strong personality-based morning shows (Q100, Rock 100.5) tend to outperform the rest of the station. Those which rely on music (The River, the Beat) tend to do better during the mid-days.

Top 25 overall (last month ranking)
1. V-103, R&B/hip-hop (1)
2. 750/WSB-AM, news/talk (2)
3. Praise 102.5, gospel (4)
4. B98.5, soft rock (3)
5. Kiss 104.1, R&B (5)
6. 90.1/WABE-FM, news/talk/classical (7)
7. (tie) Kicks 101.5 country (6)
7. (tie) Fish 104.7 Christian soft pop (8)
9. Q100, top 40 (11)
10. (tie) Hot 107.9, R&B/hip-hop (9)
10. (tie) True Oldies 106.7, oldies (10)
12. Majic 107.5/97.5, R&B (12)
13. 97.1/The River, classic rock hits (13)
14. (tie) Project 9-6-1, active rock (19)
14. (tie) 94.9/The Bull, country (17)
16. (tie) 95.5/The Beat, rhythmic top 40 (14)
16. (tie) Dave FM, adult alternative rock (15)
18. (tie) Star 94, top 40 (18)
18. (tie) 105.3/El Patron, regional Mexican (15)
20. 640/WGST, news/talk (20)
21. Rock100.5, classic rock (21)
22. Groove 105.7, rhythmic dance (22)
23. 680/The Fan, sports talk (23)
24. 790/The Zone, sports talk (24)
25. four-way tie among 96.7/The Legend, J93.3, La Raza 102.3 and 91.9/Clark Atlanta

Top 15 25-54
1. V-103 (1)
2. Kiss (2)
3. Praise (4)
4. tie WSB-AM (5), B985 (3)
6. Fish (6)
7. Kicks (7t)
8. Q100 (7t)
9. Majic (9)
10. tie Dave FM (11t), Hot (10)
12. WABE (13)
13. Bull (14)
14. El Patron (11t)
15. The River (15)

Top 15 18-34
1. V-103 (1)
2. Hot 107.9 (2)
3. Project 9-6-1 (7)
4. 95.5/The Beat (4)
5. tie Q100 (3), Praise (5)
7. El Patron (6)
8. Fish (8)
9. B98.5 (9)
10. Groove (12)
11. tie The River (11); Kiss (13t)
13 tie, Kicks (10), Star (13t)
15. Majic (13t)

Top 12 morning shows, 25-54, 6 a.m. to 10 a.m.
1. Frank & Wanda, V-103 (1)
2. Scott Slade/Neal Boortz, WSB-AM (3)
3. Bert Show, Q100 (2)
4. Tom Joyner, Kiss (4)
5. Kevin & Taylor, Fish (5)
6. Morning Edition, WABE (7)
7. Vikki Locke, B98.5 (6)
8. Steve Harvey, Majic (9)
9. tie Yolanda Adams, Praise (12); Cadillac & Dallas, Kicks (10t)
11. Regular Guys, Rock (8)
12. Patrones de la Manana, El Patron (10t)

Top 10 morning shows 18-34, 6 a.m. to 10 a.m.
1. Frank & Wanda, V-103 (1)
2. Bert Show, Q100 (2)
3. Rickey Smiley, Hot (3)
4. Kevin & Taylor, Fish (4)
5. Yolanda Adams, Praise (6t)
6. Regular Guys, Rock (8)
7. Patrones de la Manana, El Patron (5)
8. Shaffee & El Jefe, Project (12t)
9. Murph Dawg & CJ, Beat (6t)
10. Scott Slade, WSB-AM (12t)
11. Morning Edition, WABE-AM (11)
12. Vikki Locke, B98.5 (9)

Top 10 afternoon shows 25-54, 3 p.m. to 7 pm.
1. Ryan Cameron/Greg Street, V-103 (1)
2. Clark Howard/Sean Hannity, WSB-AM (2)
3. Art Terrell, Kiss (3t)
4. tie Rhodell Lewis, Praise; (7) Kelly McCoy (3t)
6. Michael Baisden (5)
7. Tim Michaels, Kicks (6)
8. Dan Ratliff, Fish (8)
10. Johnny O, Q100 (9)

Top 10 afternoon shows 18-34, 3 p.m. to 7 p.m.
1. Ryan Cameron/Greg Street, V-103 (1)
2. tie, Searcy/Durtty Boyz, Hot 107.9 (2), Maverick, 95.5/The Beat (4)
4. Chris Williams, Project 9-6-1 (6)
5. Johnny O, Q100 (3)
6. Panda, El Patron (5)
7. tie Rhodell Lewis, Praise (7t); Tripp West, Groove 105.7 (10)
9. tie Kelly McCoy, B98.5 (9),The River; Kate McCarthy, 97.1/The River (12t)

SOURCE: Arbitron, March 4 to 31

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15 comments Add your comment

Digital Dianne

April 26th, 2010
3:16 pm

WSB AM needs progressive thinking in management. Their Atlanta Market manager is not up to the task. He is clueless about the future of Newstalk 750. This is a a very important time for the future of this station. How will it play out? The worst thing they can do is nothing. You would figure numbers would be up with Democratic President and Congress and the unhappiness of a”red state”like Georgia. WSB needs more news and less of the circus.

Kelly

April 26th, 2010
4:00 pm

WSB needs less Neal Boortz….

RiverDJ97.1

April 26th, 2010
4:09 pm

News Bulletin from 97.1 The River- Someone all of their Greatest Hits Collections of The Eagles, The Rolling Stones, and The Cars. This will leave them will all of 4 songs to play until they replace these CD’s. Thanks in advance for your understanding!

K

April 26th, 2010
6:08 pm

I have to admit I learned a few things while listening to WSB. However, you realize they just reiterate the same thoughts over and over again with nothing new. It’s like listening to that same song every 20 minutes on FM radio. I quit listening to it on weekdays. WSB are full with grumpy old men (Boortz, Cain, Hannity) that your parents force you to visit when you were a kid. I agree, WSB needs fresher personalities.

CRC

April 26th, 2010
8:26 pm

I must say, I get tired of all Obama all the time, The best time to listen to WSB is 12:00p-12:16p and 1:00p-4:00p Mon-Fri. I agree with K, Grumpy old men stuck in the 1950’s. Herman Cain playing the game, I, like you am a grate American and I know my place, yes sir, Just get me into office.

What?

April 26th, 2010
9:15 pm

How can 104.1fm carry two different formats at the same time? R&B and Crhistian soft pop, there is an era here !

Rodney Ho

April 26th, 2010
9:46 pm

As noted in the copy, it’s Fish 104.7. Sorry. Kiss used to be at 104.7…

Danny Del

April 27th, 2010
12:41 am

Wow! 790 is horrible. Hey, what did Steak have for lunch today? Hopefully, he didn’t eat at STATS. No good seats for big events and the bathroom lines are a joke. Haven’t listened for some time now, but is Mike Bell still try to act like he’s Mr. Awesome? HEY NOW…get a clue chump. 790’s due for some changes in the next few months or that fat dude with a lisp and his studdering partner will be wearing “Cash for Gold” signs on Barrett Parkway very soon.

Always at Work

April 27th, 2010
11:05 am

Rodney, curious on what stations are listened to most during the workday?

jv

April 28th, 2010
6:55 am

WGST has never been any good since Kimmer left. I am so glad to hear Tripp West is doing well on the Groove! 790 will never be any good as long as all they talk about is strip joints, getting drunk, and Steak’s pretentious name dropping.

Roy Hobbs crack pipe

April 28th, 2010
7:34 am

Steak Shapiro only keeps his job because his daddy helps pay the bills at 790.

John Rocker owns his fat, drunken a$$.

jestthinking

April 28th, 2010
11:39 am

Wonder is Dave management is calling out Jimmy Baron….for not making the top 12

Gary

April 29th, 2010
10:08 am

LOL!!! Nothing like the latest ratings to bring out the trolls. I agree 790 is getting dull and boring, but man some of you have some serious issues.

Danny Del

May 5th, 2010
5:32 pm

Gary, Don’t forget to pay your mother rent this month. How’s basement living these days?

steve

May 13th, 2010
9:24 am

WSB is losing listeners because it is all rant all the time (except Clark). I used to listen to Neal, but now that he is following the right wing talking points every single day, every single segment – he has just become white noise (so to speak). Hannity has always been a joke, but I think that it really shows WSB’s lack of direction that they have a buffoon like Herman Cain on every week day.
His Johnnie Cochran inspired rhyming rhetoric (if you ain’t got a nickel, you can’t buy a pickle!) combined with a semi-literate, gospel preacher wannabe style (talk normal, then really loud, then very quiet, then loud again) is bad enough, but his information is mainly derived from blogs, not trustworthy news sources. He is spreading gossip, not fact.