People spend an average of 18 hours a week with AM/FM radio, down 18 percent from 2005, according to the latest Bridge Ratings analysis.
Evidently, other options such as Sirius XM, Pandora and the iPod have diverted people’s attention both in the car, at work and at home.
Teen usage dropped 26 percent from 19 hours a week to 14. Among 18-to-24 year olds, the falloff was 24 percent, from 21 hours to 16 hours. Among 25-to-54 year olds, listening slipped from 23 hours to 19 hours. With the 55-plus crowd, AM/FM listening only fell off by one hour, from 24 hours to 23 hours.
More than 60 million people a week listen to music on the Web, 50 million of them to some sort of AM/FM simulcast for at least 5 minutes a week. About 62 percent catch an Internet-only stream.
Internet streaming averages 11.3 hours a week vs. 10.1 hours a week five years ago but teens are listening less (13 hours vs. 14 hours compared to 2005.)
MP3 listening is up even more, to 11.1 hours a week vs. 8.8 hours a week in 2005. Teens have shown the sharpest increase from 15 hours to 20 hours a week, significantly more than AM/FM.
Cell phone listening via the likes of the iPhone are up from 2.8 hours to 4 hours a week with 18 to 24 years olds the most likeliest to do so.
Satellite radio listening has stayed virtually the same, averaging 8.3 hours per week for subscribers.