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‘The Apprentice’ is back with an Atlanta open casting call April 7


Original ideas? Who needs them when you can revive “The Apprentice”?

The lousy economy has given NBC a new twist on the show by gathering as many humbling sob stories as possible so viewers will be able to connect with the “Apprentice” Average Joes. The original version died in 2007 after six cycles, quickly losing its steam with tiresome, hubris-filled contestants and boring advertorial-sized challenges. NBC has since subsisted on a celebrity version, now in its third season.

“The Apprentice 2.0″ is coming to Atlanta for open auditions on Wednesday April 7 at the Marriott Buckhead Hotel at 3405 Lenox Road, NE, Atlanta. (Atlanta has had several contestants on the show in the past, though nobody has won.)

"The Apprentice" coming back

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Wristbands will be distributed at 8 a.m and interviews begin at 9.a.m. Callbacks are on April 8 and 9.

Here is the press release info:

“The Apprentice” is ready to resume its celebrated search to find the best minds in America at a time when employment opportunities are scarce. People of all ages are encouraged to apply, from the newest college graduates to the more experienced over-40s who have been hard hit by this economy. Whether prospects are recently laid-off, long-term unemployed, a graduate with a daunting job search ahead of them, or simply someone who took a job that is just allowing them to survive the economic downturn, the producers encourage applications.

Prospective executives who feel they have the skills and drive to become “The Apprentice” can apply by either attending one of the program’s nation-wide open calls or by emailing Applicants are encouraged to explain why they should be the next “Apprentice” and include information regarding how the recession has impacted their lives. Also required is a recent photo as well as name, location and occupation history.

I still watch “Celebrity Apprentice,” which is a misnomer since no actual “apprentice” ever gets “hired” by Trump in any way. Rather, it’s a big celebrity charity competition. What makes it work is the interplay among the strange melange of celebrities (Joan Rivers, Cyndi Lauper, Piers Morgan) thrown into various tasks.

Ratings of the original version peaked at 28 million for the finale cycle one in 2004. By the sixth edition, in 2007, just 8 million people bothered to watch, and the show was effectively canceled until Trump and the production company came up with the celebrity version.

Given how poorly NBC has done in recent years, “Celebrity Apprentice” actually survives with just 7 million viewers this season so far Sunday nights. (Darryl Strawberry, former NY Met/Yankee, who said he’s used to sleeping until noon, found the 14-hour days too grueling and basically quit Sunday night. I’m sure the autism charity he was supporting was thrilled to see him do that. The other head-shaking moment was watching former Illinois gov. Rod Blagojevich struggle to use a computer. At least former UGA grad and Falcon Bill Goldberg looks like he’s there to win.)

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12 comments Add your comment

A reader

March 29th, 2010
3:33 pm

I would get thrown out for laughing too hard at Donald’s comb over

Did Not Agree

March 29th, 2010
3:40 pm

Michael Johnson did not listen to anyone else’s input OR did I miss it?

Rodney Ho

March 29th, 2010
3:45 pm

Nope. He appeared to insist on lots of “advertorial” copy because he took that term way too literally. If Darryl hadn’t fallen on the sword, it probably would have come down between him and Rod Blagojevich.


March 29th, 2010
3:48 pm

Michael Johnson is an ASS!

Bill D

March 29th, 2010
4:01 pm

This may be the only way Trump is money these days! Trump Soho Hotel/Condo idea in NY is a flop – pay $1 Million for a studio that you can only live in 120 days after which the hotel takes over the unit and you split the income?? He has lost his mind due to his fat ego. FL props have foreclosed. Folks should boycott anything Trump related. shows

Yeah, I saw it..

March 29th, 2010
4:11 pm

Wow. I’m glad he’s bringing it back home!

GSU Alum

March 29th, 2010
4:18 pm

I need somebody to get on there to redeem Georgia State from the embarrassment that was Adam Israelov.

David Stokes

March 29th, 2010
4:19 pm

Could not believe the ladies won “advertorial” task last night! They were tres unorganized, had no leadership w/project; SHOCKING! Michael Johnson has been the best project mgr. thusfar on the show! And yep, Johnson, or the Guv, just might have been “fired” had Straw not upped & quit, unfortunately. Can somebody do something about Bret Michaels & Cyndi Lauper QUICK and their whining?!?! Geez! Nxt wk., if ladies lose, Cyndi should go; if men lose, Trump needs to “fire” Michaels AND Gov. Rod!


March 29th, 2010
4:27 pm

I happen to love this version. I agree, Bret & Cyndi do tend to whin a bit much.


March 29th, 2010
4:28 pm

Loved this show! Especially when it was new and really showed how business decision are made. I watched through the Omarosa debacle and then stopped. Haven’t had any interest in the celebrity version. I’m glad he going back to “the street smarts” vs “the book smarts” for his contestants. Hey maybe I’ll audition!

Calvin G. Sims, Sr.

March 29th, 2010
5:29 pm

This is my favorite TV show. I prefered the original version, but I still enjoy solving business problems and watching others give it a go. My wife and children (all grown) and even a few grands are always saying that I shoiuld be on the show. I became an international computer consultant with only a 9th grade education.

I know that I could be a contender, but I would much rather watch. It is the politicking and the back biting that made me decide to leave the corporate world and become self-employed 16 years ago. Watching it on TV without being in it is like watching a train wreck, it’s just hard to turn away.

I am glad that they are going back to the original format. I hope the show can last, I look forward to it every season. Now if HBO could/would just bring back “The Wire.”

[...] of the best original ideas and can stand the test of competing with others on reality television, “The Apprentice 2.0″ is coming to find people in Atlanta to be on the [...]