City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Dave, Rock 100.5, Praise, True Oldies have solid February Arbitron ratings

Steve McCoy mug

In the February ratings, B98.5 continues to settle back to more normal numbers as Christmas recedes into memory but the station is still above its 2009 pre-Christmas levels. And it’s too early to judge the impact of the departure of Steve McCoy (left) from the morning show at the end of last month.

Arbitron’s February numbers cover Feb. 4 through March 3, 2010.

Praise continues its recent upward climb, finishing fourth overall. The gospel station is at its highest listener level since people meters came into use in early 2009.

And it’s impressive to see oldies do so well with True Oldies landing in the top 10 overall. A few years back, the format was considered so deadly in Atlanta, it simply didn’t even exist. Among 25 to 54 year olds, True Oldies finished an impressive tie for sixth during mid days and a solid tie for 13th for Randy & Spiff, which has seen steady growth since the pair reunited last fall.

The newest station 105.7/The Groove has shifted its music a bit more current in recent weeks. While its ratings have not shown much upward momentum, it seems to be hurting 95.5/The Beat, which hit its lowest overall ratings numbers in PPM history. Among 18 to 34 year olds, the six-month-old station ranked a station best 12th place, ahead of Star 94 for the second month in a row. The new Elvis Duran morning show in its second month on the air has not made an impact, ranking 23rd among 18-34 year olds and 26th among 25 to 54 year olds.

There were several shifts in the bruising rock station battles. Among the five rock stations, 92.9/Dave FM had the highest 25-54 numbers (ranked in a tie for 11th) and its best overall numbers since last June.

Rock 100.5, which has struggled outside the Regular Guys and has shifted its musical palette multiple times, has settled recently on a more classic rock feel. It appears to be having a positive impact, as it brings in its biggest overall ratings since PPMs began.

Rock 100.5’s improved numbers have apparently hurt The River and Project 9-6-1, which hit their lowest overall ratings although both stations remain ahead of Rock outside of mornings. 99X at 97.9 is also doing poorly, lagging far behind the other four rock stations (albeit it has by far the weakest signal.)

Top 24 stations, 6+, February 2010 (January, 2010 rank)
1. V-103, R&B/hip-hop (1)
2. 750/WSB-AM, news/talk (3)
3. B98.5, soft rock (2)
4. Praise 102.5, gospel (4)
5. Kiss 104.1, R&B oldies (7)
6. Kicks 101.5, country (5)
7. 90.1/WABE-FM, news/talk/classical (6)
8. Fish 104.7, Christian pop (8)
9. Hot 107.9, R&B/hip-hop (9)
10. True Oldies, oldies (11)
11. Q100, top 40 (10)
12. Majic 107.5, R&B (12)
13. 97.1/The River, classic rock hits (14)
14. 95.5/The Beat, rhythmic/hip-hop top 40 (13)
15. 92.9/Dave FM, adult alternative rock (17t)
15. (tie) 105.3/El Patron, regional Mexican (15)
17. 94.9/The Bull, country (16)
18. Star 94, top 40 (17t)
19. Project 9-6-1, rock (17t)
20. 640/WGST, news/talk (20)
21. Rock 100.5, classic rock (21)
22. Groove 105.7, dance (23)
23. 680/The Fan, sports talk (22)
24. 790/The Zone, sports talk (24)

Top 15 stations, 25-54 demo
1. V-103 (1)
2. Kiss (6t)
3. B98.5 (2)
4. Praise (4t)
5. WSB-AM (4t)
6. Fish 104.7 (6t)
7. Kicks 101.5 (3)
7. tie Q100 (8)
9. Majic (9)
10. Hot (10)
11. El Patron (11t)
12. Dave (13)
13. WABE-FM (12)
14. The Bull (14)
15. The River (15)

Top 10 25-54 morning shows, 6 a.m. to 10 a.m.
1. Frank & Wanda, V-103 (1)
2. The Bert Show, Q100 (2)
3. Scott Slade, WSB (3)
4. Tom Joyner, Kiss (4)
5. Kevin & Taylor, Fish (6)
6. Vikki Locke, B98.5 (7)
7. Morning Edition, WABE (8)
8. Regular Guys, Rock 100.5 (9t)
9. Steve Harvey, Majic (9t)
10. Cadillac & Dallas, Kicks (5)

Top 15 18-34
1. V-103 (1)
2. Hot (2)
3. Q100 (4)
4. Beat (5)
5. Praise (8)
6. El Patron (3)
7. Project (6)
8. Fish (7)
9. B98.5 (9)
10. Kicks (10)
11. River (11)
12. Groove (14)
13. (tie) Kiss (15t)
13. (tie) Star (15t)
13. (tie) Majic (12)

Top 10 morning shows 18-34, 6 a.m. to 10 a.m.
1. Frank & Wanda, V-103 (1)
2. Bert Show, Q100 (2)
3. Rickey Smiley, Hot (5)
4. Kevin & Taylor, Fish (4)
5. Patrones de la Manana, El Patron (3)
6. tie Murph Dawg & CJ, Beat (7)
6 tie Yolanda Adams, Praise (9t)
8. Regular Guys, Rock 100.5 (6)
9. Vikki Locke, B98.5 (12)
10. Cadillac & Dallas, Kicks (9t)

SOURCE: Arbitron ratings

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15 comments Add your comment

Fat Full-mer

March 28th, 2010
11:23 pm

Look at those numbers of the sports stations. Awful. A great big city like Atlanta and that’s the best they can do. Saltzman, Shapiro and Dickey are the same guy. Some of us who follow sports and like sports, like our hosts to be smarter than a fifth grader. Here is the deal boys, there is nothing new out of the mouths of Chuck Oliver and his sculptured eyebrows or Mike Bell or Chris Dimino that we haven’t heard over and over the last 10 years. Freshen it up for goodness sakes. I’m sure there is someone out there who would jump at the 40k a year offered.


March 29th, 2010
7:51 am

I agree, Fat. All Chuck Oliver can do is regurgitate college football this and college football that. It’s baseball season for heaven’s sake! Colin Cowherd is the best thing on 680 and they don’t take the last two hours of his show live. Which is why I listen to the ESPNRadio feed on the internet or tune to 614 on DirecTV and watch him do his show live.


March 29th, 2010
8:52 am


I thought i was the only one who go to the ESPN site to hear Colin. When he’s is off, I am toast because the fill-in hosts are bad. Sports talk in general here is bad. I even tried to listen to Jim Rome, but he is like Howard Stern, same shtick they have been using for 20 years.


March 29th, 2010
9:37 am

Murph Dawg and CJ are on 95.5 The Beat, not Hot 107.9, although why anyone would listen to them is beyond me. I apparently am in the minority with the music scene here because the only station I listen to in the top 10 is the Fish. I can’t believe The River and it’s ten song playlist is listed that high. Apparently some people never tire of the same songs over and over and over again?


March 29th, 2010
9:53 am

Curious to know why the Fish is posting so high compared to two years ago – is it because they actually have more listeners or the PPMs do a better job of counting their listeners than the diaries did?

Sports radio in Atlanta really is poor but thankfully those of us in Hall County have a dedicated ESPNRadio station (1240AM, daytime extends to Buford and Cumming, nighttime covers 12 acres in northern Gainesville).


March 29th, 2010
11:18 am

Get Steak Shapiro OFF of the radio and 790 leapfrogs 5 spots overnight. I have lived all over the country and I am embarrassed for him when he talks. he is unprepared, self-centered, completely ill-equipped to be on air, make him a salesman or something? His frat ‘BUDDY’ routine and ‘jew that eats’ routine were old a long time ago and I’ve been told by long time residents ht this goes back 15 years? does he own part of the station? I really don’t know.


March 29th, 2010
11:24 am


Must be a jewish thing, Steak and Andrew Zimmer from that food show on the travel channel could be twins!


March 29th, 2010
12:55 pm

If DAVE is doing so well, how come they did not place in any of the morning show ratings? I can tell you why. His initials are JB. Terrible, terrible, terrible!!

white radio listener

March 29th, 2010
12:55 pm

Steak Shapiro has to be the most HATED man in local radio.

I can never recall anyone posting something positive about him.

Big Guy

March 29th, 2010
3:23 pm

Somebody just get rid of Wendy on Q100. Please.


March 29th, 2010
5:23 pm

LOL at the sports talk ratings. That format couldn’t be more irrelevant in this town, but if you went by the blowhards that work at both stations you’d think they were dominating WSB and the rest of the stations in this market.

Pepper Pike

March 29th, 2010
11:47 pm

As for the low number of sports talk listeners, I’m amazed they can even pay the light bill at either station.


March 30th, 2010
12:00 pm

The sports talk stations would be better if they had an FM signal. More listeners for their ratings. I do agree that its time for some freshness as far as the personalities go, especially 680. They are the new home of Braves baseball and they have a Phillies fan on the air in the afternoon berating pro Braves callers who are optimistic about the upcoming season. And on top of it, you have Buck Belue doing the pregame show. 790 is no better. Football seems to be 90% of the topic during the afternoon drive and I was shocked to learn they actually mentioned the Braves and baseball at all this morning. Look we know football is king in the south, but baseball and basketball has it share of passionate fans that will listen too. The current talk is football overkill.


March 30th, 2010
10:06 pm

My thoughts about Atlanta radio…

– Clear Channel making the worst mistake of dumping Peach/Lite FM from 94.9 to accomodate country music station The Bull, back in late 2006. Wish Clear Channel would consider bringing back Peach.

– Star 94 dumping Steve and Vikki in late 2007. Wish B 98.5 would keep Steve and Vikki, instead of dumping them. I love those 2 a whole lot better than I did Kelly and Alpha. Or, I would be open to B 98 reuniting former 99X morning personalities Leslie Fram and Jimmy Baron… or Gary McKee returning to Atlanta radio.

– B 98 needs to dump the “Big ’80s Weekend” and focus on being “Atlanta’s Best Variety of Soft Rock”, as well as airing Delilah’s show 7 nights a week. IMO, it seems as if 98 is playing the same Kelly Clarkson and Chris Daughtry songs, which seem to getting old… would really love to hear songs that we’ve not heard in quite some time.


April 2nd, 2010
8:31 pm

Gary McGoo on 94Q! Anyone who remembers that has been in this town at LEAST 30 years! Congrats Eric!

Also, think back… you know radio stations have winter and summer playlists… It’s how they bring you back when you’re bored. Seasons change and BANG there’s the song you liked from last summer on the first hot day! It’s like a time machine… the soundtrack to our lives.

Orff rocks and he needs to get back on the air… his ego is starting to deflate with his new production gig!!! Welcome to the trenches Orffy!!!!