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TV news ratings in Atlanta show WSB-TV’s continued dominance

wsb-tv

Nearly four years ago, Atlanta became a “metered” TV market, which means ratings are measured daily using a continuous sample of Atlantans.

ABC affiliate WSB-TV has been the market leader in local news for many years, possibly decades. That did not change under the “meter” system. WSB-TV’s ratings since 2006 have remained remarkably steady.

Since 2006, the Fox and NBC affiliates (WAGA-TV and WXIA-TV) have lost steam while CBS affiliate WGCL-TV has made some gains from very low levels.

WSB-TV in many time slots doubles the second-place TV station, sometimes more. Its strongest news time period is the 6 p.m. news anchored by Monica Pearson and John Pruitt, based on ratings from July 1, 2009 through March 4, 2010. The station at that hour generates a 9.1 rating vs. 4.4 for WAGA-TV (Fox 5), 2.9 for WXIA-TV (NBC) and 1.3 for WGCL-TV (CBS).

For the same period from July 1, 2006 to June 30, 2007: WSB-TV (8.5); WAGA-TV (5.1); WXIA-TV (4.9); WGCL-TV (1.3)

Fox 5’s 10 p.m. news program pulls in its best numbers among all its newscasts with a 5.0 share (vs. 7.7 in 2006-07).

Both WGCL-TV and WXIA-TV pull in their strongest numbers at 11 p.m. And despite the “Jay Leno Show” debacle that dragged ratings down in other markets, WXIA has held its own compared to 2008-09. Overall, the ratings at that hour show a tight fight for second place:

WSB-TV (7.5), WXIA-TV (3.5), WGCL-TV (3.4), WAGA-TV (3.0). In 2006-07, the ratings were as follows (with WAGA airing “That 70s Show”): WSB-TV (7.3), WXIA-TV (4.7), WAGA-TV (3.6) and WGCL-TV (3.2).

Here are ratings from other time slots covering 2009-10:

The ratings at 5 a.m.: WSB-TV (3.5), WAGA-TV (1.6), WXIA-TV (1.0), WGCL’s “Better Mornings” (0.4)

The ratings at 6 a.m.: WSB-TV (5.8), WAGA-TV (2.7), WXIA_TV (2.1), WGCL’s “Better Mornings” (0.7). (Although the numbers for “Better Mornings” are relatively miniscule, that’s up from 0.3 in 2007-08.)

The ratings at 7 a.m.: Good Morning America at ABC (6.2), Good Day Atlanta on Fox 5 (3.0); Today Show at NBC (2.5); Early Show (0.6).

The ratings at 9 a.m.: Regis & Kelly (4.0), Good Day Xtra on Fox 5 (2.3), Today Show (2.3); Judge Mathis on CW (0.6) 700 Club on WGCL-TV (0.4), Deal or No Deal/Millionaire on WATL (0.3)

The ratings at 10 a.m. Doctors on WSB (3.9); Wendy Williams on Fox (2.1), Today Show (1.5); Let’s Make a Deal on CBS (1.3); Maury (1.0)

The ratings at 11 a.m. The View on WSB (5.3); The Price is Right on CBS (1.9); Judge Joe Brown/Divorce Court on Fox (1.8); Jerry Springer (0.9); Atlanta and Company at NBC (0.5)

The ratings at noon: Channel 2 Action News (6.2); Fox 5 News (2.2); 11Alive News (1.0)/Millionaire (1.2); CBS News at Noon (1.4)/ Better Atlanta (0.8); Maury (1.1) at WATL

The ratings at 1 p.m.: All My Children on WSB (3.5); Are You Smarter Than a 5th Grader (2.2) on Fox; Days of Our Lives on NBC (2.2); Bold & Beautiful on CBS (2.0); Springer on WATL (1.3); Street Court on CW (0.7)

The ratings at 2 p.m.: One Life to Live on WSB (2.7-lowest ratings of the day on WSB); Judge Alex on Fox (2.3); As the World Turns on CBS (1.9: Rachael Ray on WXIA (1.2); Steve Wilkos on WATL and Judge Mathis on the CW (1.1)

The ratings at 3 p.m.: General Hospital on WSB (3.6); Judge Judy;Judge Joe Brown on Fox (3.2); The Young and the Restless on CBS (3.2); Dr. Oz on NBC (2.3); Cheaters (1.2) on WATL; Tyra on CW (0.8)

The ratings at 4 p.m.: Oprah on WSB (5.9); Judge Judy/Divorce Court (3.7); Ellen on WXIA (2.3); CBS News on WGCL (2.1); Springer (1.2); Tyra on CW (1.0)

The ratings at 5 p.m.: WSB-TV news at 5 (7.5); Fox 5 News (4.1); Dr. Phil at WXIA-TV (3.0); Maury at WATL (1.6); People’s Court at WGCL-TV (1.4);

Ratings at 6 p.m. are above

Ratings at 7 p.m.: ABC World News Tonight (8.5); Wheel of Fortune at WATL (4.4); Access Hollywood at WAGA (3.4); Two and a Half Men at the CW (2.4); Evening News With Brenda Wood (2.0): The Insider at WGCL (1.4)

Ratings at 7:30 p.m.: Entertainment Tonight on WSB (7.1); Jeopardy on WATL (5.1); TMZ on WAGA (3.8); Two and a Half Men at the CW (2.9); Extra on WXIA (1.8); Family Guy at WPCH (1.8); Inside Edition on WGCL (1.7);

Ratings at 11:30 p.m.: Nightline at WSB (4.8); TMZ on WAGA (2.2); Letterman (2.1); Tonight Show (1.7)

Ratings for Kimmel (2.6); Jimmy Fallon (1.0); Craig Ferguson (1.1)

71 comments Add your comment

manster

March 16th, 2010
2:09 pm

I watch WSB, i enjoy Monica Pearson, good black really don’t crack. I also watch WAGA for the weather, i like Ken aka Lee Van Cleef.

Rodney Ho's Fedora

March 16th, 2010
2:22 pm

I watch to see the over the top hype whenever there is a weather event. Have you noticed how wrong they always are? They never acknowledge their reactionary forecasts, instead, they pretend it never happened and wait for the next made up weather event.

Also, why is there 2 hours of news every night? The second hour repeats the first hour. Have they considered, as viewers, we don’t care?

Gary

March 16th, 2010
2:29 pm

For 7pm, the rating for Access Hollywood should reflect WAGA not WXIA. Doesn’t NBC Nightly News come on at 7pm for WXIA or is that at 6:30pm?

And how about Nightline? Doubling the ratings of the top two Late Night shows.

Peachtree City

March 16th, 2010
2:30 pm

Channel 2 gets stronger and stronger.
Whatever happened to 11 and 5?
Fox won’t stand for being a loser in a big city like Atlanta.
Here comes new mangement.

G

March 16th, 2010
3:50 pm

I’m surprised “Jeopardy!” and “Wheel Of Fortune” aren’t in first place here, since they are
in 1st place elsewhere in the U.S. I’d rather watch Vanna White than Diane Sawyer any day of the week.

P

March 16th, 2010
4:09 pm

I have lived here for 50+ years and you can take WSB-TV news/weather/sports, Monica and her hair to the moon for all I care. The reason they are number one is the number of moronic, losers in Georgia who think WSB cares about them. I don’t believe a word I hear on WSB, even the score of a Braves game. I think they would even twist that up into some wild story.

Smyrna is home

March 16th, 2010
4:14 pm

CBS’s “We Ask the Tough Questions” gimmic is terrible. It’s no wonder they’re getting completely slaughtered in the ratings.

11 Alive’s “Good News” gimmic is trash as well.

Why can’t we just get the news. Make it boring. Make it plain. Boring and plain works!!!!!!!!

poof!!!

March 16th, 2010
4:29 pm

WSB Channel 2 tries to scare you into watching their weather forecast. You can mute the television and watch the weathermans increasing gesticulations to see what the level of weather is coming in.

What?

March 16th, 2010
4:35 pm

11 Alive has the best weatherman in the city, Chris Holcomb.

Midcapian

March 16th, 2010
4:38 pm

I only watch Dagmar. Daaaaagmaaaaaar…. Mmmm.

Deanna

March 16th, 2010
4:40 pm

Wow! I realized WSB ruled the newscast ratings. I didn’t realize they owned the entire daytime schedule too. That’s phenomenal.

Johnny Fontane

March 16th, 2010
4:40 pm

Dagmar could tell me the sky was falling and I wouldn’t care.

Q

March 16th, 2010
4:54 pm

I am a true Fox 5 news watcher. Good Day Atlanta is my favorite. I really think that all 4 of the newscasters on that show gel really well together. It’s not a stuffy show at all.

I love watching Amanda and Russ at 10pm (Russ is by far the most handsome man on the news stations in Atlanta). And, I trust no one but Ken Cook with the weather forecast.

C

March 16th, 2010
4:54 pm

Dagmar……..sigh…….the only way she would be any hotter is if she was an actual weather girl.

Uncle Tom

March 16th, 2010
5:08 pm

What’s the purpose of Fox 5’s NewsEdge at 11;00? Doesn’t it repeat what is said between 10:00 and 10:30?

Name

March 16th, 2010
5:18 pm

One of the best things about going out of town is NOT having to watch ANY of the local news anchors. Other cities’ anchors don’t do all this foolishness as done here.

Amanda Davis, Ken Cook, Jill Becker and Monica Kaufman/Pearson has gotten old–figuratively and I guess literally. I stopped watching WSB news because of MKP’s silly ad libs and ghetto hair colors. I hear Jovita can be a snot; I love John Pruitt. Karen Greer looks like Monica but without the crazy hair. I don’t like any of the local folks now.

I like Ted Hall, but mostly…bring back VICKIE NEWTON! She was PERFECT.

Whatdoiknow

March 16th, 2010
5:34 pm

Local television news is like the AJC . . . It SUX! Listening to WSB radio news in the morning gives me a headache! Tom Hughs, where are we when we need you?

Keith

March 16th, 2010
5:49 pm

WSB and Monica SUCK! She seems like a thug in hiding. I love how she changes the hair every night for attention. She has been divorced 4 times. That says a lot about who she really is. They love covering all of the racist blacks too as well as the NAACP. Pretty obvious how they are all major democrats.

Hurricane

March 16th, 2010
6:07 pm

Monica Pearson and John Pruitt are to TV news here in Atlanta what Michael Jordan, Scottie Pippen, and the Chicago Bulls were to the NBA during the MJ era. Just like no one won the NBA while MJ was on top of his game, no other TV station has a chance as long as John and Monica are sitting behind the anchor desk.

Name

March 16th, 2010
6:15 pm

I agree with you Hurricane. I don’t like it, but I agree with you. Kudos to the writers/producers there who really prepare what we see, but I could do without the ad libs and “seen only on 2,” and “we were the first to bring you” and M’s hair BS. Ready for her to retire, but not wanting snotty folks to take over. I can’t watch it much anymore.

Name

March 16th, 2010
6:19 pm

And that Chesley McNeil on WXIA-TV morning news is FINE!!! Young, but fine. Hot dark chocolate–mmm,mmmm good!!!!! AND he’s highly credentialed, so none of the other weatherman can touch him!

Andre

March 16th, 2010
6:30 pm

@Hurricane,

Don’t forget WSB-TV’s deep bench. They’re constantly and consistently developing new talent. When Monica and John retire, Jovita Moore and Justin Farmer (son of Don Farmer and Chris Curle — two other WSB-TV greats) will be right there to pick up the ball.

Keith

March 16th, 2010
6:31 pm

“Name” how are things today in SW Atlanta? Lots of gun shots today? “Hot, dark, chocolate?” Wow you must be a big time thug. Oh and no other weatherman can touch him? Ever hear of Ken Cook? He has been around MUCH longer and I assure you makes MUCH more money.

Rob Vinson

March 16th, 2010
6:41 pm

I miss Guy Sharp! He was awesome…I also miss Jeff Hullinger on the news too.

halle

March 16th, 2010
6:49 pm

Keith, you are an envious little man which is a deadly sin. Seems as if you are full of pain and hate. So not healthy; get treatment

Whatdoiknow

March 16th, 2010
6:49 pm

I forgot to add that in my household my boys place bets on what hair color and style Monica has then flip for a couple of seconds to 2 to see who won. Then it is back to Fox Cable or Food TV. We have no interest in the Cox Ajenda . . .

Net Patrol

March 16th, 2010
7:14 pm

Keith,

What the hell is your problem? If you can’t stand it DELTA IS READY when you are to take your BUTT out of here! Got a suggestion. Maybe watching local news in Denver would be more to your liking!!!

Avery Bundren

March 16th, 2010
7:26 pm

I thought this was going to be about WSB radio as well. WSB radio is a waste. What a missed opportuinity with 50,000 watts! And what do they have? Almost a third of their broadcast day is devoted to that loud mouth, oral aggressor Neal Boortz and if that isn’t enough, they have Hannity, Michael Savage, and then they throw in Herman Cain. What a joke!

jim

March 16th, 2010
7:45 pm

Any time that it is revealed that FOX is losing is a GREAT DAY! Both locally and nationally, FOX is PROPOGANDA CENTRAL. If I wanted a conservative hatchet job when watching the news, they might be a selection. However, fair and/or balanced, they ain’t.

jim

March 16th, 2010
7:46 pm

P.S. Avery, You hit it right on the button re: WSB radio. Sad that is the kind of garbage that draws ratings these days. Have not listened to those thugs in years and my day is so much better for not listening. WSB and civil conversation – mutually exclusive.

Grace

March 16th, 2010
7:57 pm

Welcome South, Brother! Give me Monica any day of the week. Love that woman.

Newsgal

March 16th, 2010
8:00 pm

Despite his success, Fox 5’s News Director can be defined this way, there has never been anyone as denigrating, condescending, physically or mentally abusive towards his fellow employees.

4williec

March 16th, 2010
8:42 pm

Very hard to take WSB tv news seriously with Monica and her hair. Channel 5 presents far better news, sports and weather.

Maretta

March 16th, 2010
8:45 pm

Too bad Fox 5 isn’t drawing more people; they are really professional. But then, again, they’re about half as old and experienced as the WSB lead team. But the new people WSB has brought own are really impressive — Justin Farmer, John Bachman, Erin Coleman and all those young, new, impressive reporters in the field and young, new weather people. If WSB can keep them, that station will be in good stead for decades to come. But I still miss the professionalism of Amanda Rossiter (sp.). One thing that irks me, however, is that so called tough-question investigative team on Channel 46 — just because you’re rude doesn’t mean you’re asking tough questions — the public is not impressed. Those people need to go back to journalism school and study the ways of the greats of their profession and not imitate rag paper journalism.

Maretta

March 16th, 2010
9:04 pm

How can I leave out Jovita Moore. She is spectacular and is ready to take over Monica’s place at this time. Thanks for your excellent work, Jovita.

Vince de Buford

March 16th, 2010
9:12 pm

It proves that the “all girl news” format at 46 ran out of gas quickly. As others have said, being obnoxious and rude wears thin quick, too. While the restaurant thing might be okay, simply reporting the facts would suffice. Dagmar can only take you so far…then you HAVE to drag in a REAL meteorologist. Give me Feldman or Minton anyday. I’m not much on WSB but it is the best of a mediocre crowd. I agree, the “newer” talent is good there.

Dragon

March 16th, 2010
9:24 pm

I’ll never understand why guys are so crazy about this Dagmar person. Yeah, she’s skinny, and looks like she has inflated boobs, but rather ordinary as far as I’m concerned. Most of the Atlanta TV weather ladies seem to be in the “who is skinniest” derby, with old fatty Minton giving up, it appears.

Dragon

March 16th, 2010
9:27 pm

Monica K. is an ongoing joke. She still reads news like a freshman at a college radio station. This much proves that talent is not necessarily a requirement for success in the frufru world of TV.

Andrew

March 16th, 2010
9:32 pm

Rodney, do you have the 6:30 P.M. ratings?

CCXIA

March 16th, 2010
9:32 pm

WXIA’s ratings continue to fall. February’s numbers were ok becuase of the olympics, but still down compared to a year ago. That is right, even the olympics could not help them. The morning news has been in a free fall for a year. The News Director there has lost the newsroom. Look for more changes to come in the near future, as her future is clearly in doubt.

CCXIA

March 16th, 2010
9:36 pm

WXIA 6pm ratings are down 40% from ‘07. That is a staggering amount. Morning show is down a similar amount.

Go Herb

March 16th, 2010
9:53 pm

It has got to be because Herb Emery is on lots.

That guy rocks!

Jeff

March 16th, 2010
10:52 pm

Lifetime Atlanta resident here, and while all our local stations have ebbed and flowed in my 40 years, this is how I see it now:

WSB — still the benchmark with the best, deepest talent pool. John Bachman, Jovita Moore, Erin Coleman, Justin Farmer, Fred Blankenship, etc. are all very professional. And I trust David Chandley and Glenn Burns with the weather.

Fox5 — a close second, with some good talent, but their field reporters are sometimes kinda over-the-top and too dramatic (Doug Evans, Portia Bruner, George Franco, etc.) I respect Ken Cook and Russ Spencer and Amanda Davis, though.

WXIA — used to be a lot stronger talent-wise, but not now. I grew up in school watching Hal Suit and Guy Sharpe, and they also had Chuck Moore and John Pruitt in the 80s…. now, their talent is so-so and not consistent, and their story selection and order are sometimes questionable.

WGCL — still second-rate talent compared to all the other stations… part of the reason is nobody STAYS there for more than 8 or 10 months. They need to spring for a solid, no-frills, respected veteran news anchor or two. HOWEVER, I will say that Dagmar Midcap is HIGHLY OVERRATED! She is awful! For my money, have Jennifer Valdez do the weather every newscast every day!!! She is GREAT!!!!!!! Smart, competent, engaging, funny, and she has fun with the job… plus, she is the HOTTEST broadcaster in all of metro Atlanta! The channel 46 morning show is the best, and she makes it even better.

All that being said, the TV news in Atlanta suffers from what happens in all big cities — it’s a ratings-grabbing, money-hungry, sensationalistic cluster****. A legit, serious, important news story may get cut so they can get some drama on the air — a fire, a wreck, etc.

That’s why I like reading stuff better.

qwerty

March 16th, 2010
11:21 pm

The ‘tough questions’ gimmick on CBS46 is getting a bit tired. I emailed the station to ask what happens when Dagmar starts to sag, but I got no reply. I’m guessing they put more money buying her bras and sweaters than they do into actual news coverage.

WSB clearly has the best folks, but neither my wife nor I can stand Chuck Dowdle because of that awful voice. We have to switch immediately when he comes on. If I want to hear a sports announcer with an accent like what I imagine most NASCAR fans have, I’ll hang out in a sports bar in Paulding County.

Maretta

March 16th, 2010
11:37 pm

Luv Zach Klein and Fred Blankenship, too; but, Anthony Amey is one newscaster where WSB fell below the standard — he’s not top station material.

MonicasHairIsHilarious

March 16th, 2010
11:39 pm

I’ve never confused Dagmar with a meteorologist. That doesn’t mean I don’t watch her whenever I can.

BosnianBaller

March 16th, 2010
11:51 pm

I wonder if this competition between the channels is like in the movie Anchorman with Will Ferrell

Lucky Leo

March 17th, 2010
12:03 am

I watch WSB ’cause there the news follows the 11:00 live lottery drawing each night.

Lucky Leo

March 17th, 2010
12:04 am

If the Lotto changed to WXIA 11 Alive I’d watch the news there.

Today Show Lover

March 17th, 2010
12:07 am

Why in the world isn’t the Today Show #1 in Atlanta in the AM? They kill in almost every major market in the US. What’s up with that?