The Vancouver Olympics on NBC so far are doing worse than the Salt Lake City games in 2002 but faring better than the Torino games in 2006. The opening ceremony last Friday drew 32.6 million and the games have drawn 20 million to 30 million viewers since then.
-The top cable program last week was the NBA All Star Game on TNT, which drew 6.8 million. Although more than 100,000 people watched the game from the new Cowboys Stadium in Dallas, that’s the second lowest TV viewership in recent times.
- CBS’s “Undercover Boss” featuring Atlanta-based Hooters, exposed itself to a solid 15.4 million nationally Sunday, 252,000 locally.
- Even before the Olympics, “24″ has been losing steam, hitting some of its worst ratings in years with 10.3 million viewers catching the Feb. 8 episode. It dropped to fewer than 9 million against the Olympics this past Monday.
-The gimmick of “heroes v. villains’ propped up “Survivor,” which saw a slight increase in ratings over a year ago with 14.2