Joyce Littel recently celebrated 19 years at V-103 hosting the late-night “Quiet Storm,” playing sexy tunes by the likes of Luther Vandross, Robin Thicke and Teddy Pendergrass.
But on January 13, Littel received bad news from her bosses: she had to be let go.
“I was shocked,” she said. “It was totally unexpected. Yet, I was prepared. Whenever that day came, I was prepared.”
She said the brass told her the move was purely economic. Her ratings were fine. But she aired at a time when the station generates relatively fewer dollars (10 p.m. to 2 a.m Sunday through Thursday.) The station, which is going jockless during “Quiet Storm” for now, may seek a cheaper syndicated solution. “I am not bitter,” she said. “It’s just a time to readjust and keep moving forward.”
Rick Caffey, the market manager who runs the station locally, declined to comment about why he let go Littel (he’s not big about discussing personnel issues) but he hopes to have a replacement for that time