accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Exclusive interview with Joyce Littel, formerly of V-103’s ‘Quiet Storm’

joyce Littel

Joyce Littel recently celebrated 19 years at V-103 hosting the late-night “Quiet Storm,” playing sexy tunes by the likes of Luther Vandross, Robin Thicke and Teddy Pendergrass.

But on January 13, Littel received bad news from her bosses: she had to be let go.

“I was shocked,” she said. “It was totally unexpected. Yet, I was prepared. Whenever that day came, I was prepared.”

She said the brass told her the move was purely economic. Her ratings were fine.  But she aired at a time when the station generates relatively fewer dollars (10 p.m. to 2 a.m  Sunday through Thursday.) The station, which is going  jockless during “Quiet Storm” for now, may seek a cheaper syndicated solution. “I am not bitter,” she said. “It’s just a time to readjust and keep moving forward.”

Rick Caffey, the market manager who runs the station locally, declined to comment about why he let go Littel (he’s not big about discussing personnel issues) but he hopes to have a replacement for that time frame no later than the first week of February.

Littel has been heartened by the response from fans since the news came out last week. At an event she moderated Monday night, the attendees gave her a standing ovation. “I know that my listeners embrace me whether I’m on air or off air,” she said.

An Athens native, she didn’t have plans to go into radio when she entered Morris Brown College many years ago. But the program director at WCLK-FM overheard her in an office, liked her voice and asked her to read public service announcements.

“I’ve been in radio every since,” she said. After a stint at 1380/WIGO-AM, she joined V-103 in 1990 when then Program Director Mike Roberts hired her. She started part time overnights but he quickly offered her the “Quiet Storm” job, one that was normally given to guys. He was also drawn to her silky voice. (Roberts in a phone interview today said she was a joy to work with and noted, “she can walk into a room and not bring her ego with it.”)

Littel, ten years ago, started an events production company Littel Concepts. She always had an entrepreneurial bug and figured having a backup plan when her radio gig ended was wise.  She has been doing five events a year. Now, she’ll have time to do more.

Her signature event is her annual Passion and Poetry event, which is held at Center Stage in Midtown during Valentines’ Day weekend. “I’m not a poet,” she said. “But I love the art.” She sells 3,000 tickets a year over three concerts over two days. V-103, the city’s largest station, has helped her promote the event every year. She said the station will continue to do so this year with ticket giveaways and such.

“The relationship is still there,” she said. “I’m still a part of the family. When it comes to the bottom line, you can’t fuss and fudge with the bottom line. That’s why I feel the way I feel.”

She plans a concert series in Athens starting in April and would like to do a big annual old-school funkfest. She hasn’t counted out seeking a syndication deal for a radio show or going to another station. She is also planning to release CDs, including a spoken-word compilation with Eric Roberson and “Cosby Show” alum Malcolm Jamal Warner, who are both appearing at Passion and Poetry.

Littel declined to talk about her severance package. “I’m okay,” she said. “I’m good. I am working full time at my company. I go on my appearances. If anybody wants me to come see them, I go see them!”

IF YOU GO
“Passion and Poetry”
Center Stage

1374 W. Peachtree St. NW, Atlanta
8 p.m. Saturday Feb. 13 (Malcolm Jamal Warner)
midnight Saturday Feb. 13 (Malcolm Jamal Warner)
7 p.m. Sunday, Feb. 14 (Eric Roberson)
$25 general admission
www.ticketmaster.com 404-249-6400

Join my Facebook fan page and Twitter.

133 comments Add your comment

Scott

January 27th, 2010
9:46 am

Sounds like a classy lady. Best of luck to you Joyce.

Marsha

January 27th, 2010
9:49 am

You’ll be missed…but will definitely land on your feet!

Cynthia

January 27th, 2010
9:52 am

Great interview. She is a class act and kept other ventures in the works. Best wishes for the future.

Reggie Reg

January 27th, 2010
9:53 am

God bless you Joyce. Your attitude is beyond unreal. I won’t compare you to the other talents at V…you are in a league of your own. Stay strong, and you will do well. Though you will no longer be a vocal presence on V, your great work over the years will never be forgotten.

Nonia

January 27th, 2010
10:00 am

Joyce wherever you are, my eyes and ears will be there waiting to see and hear what your talents have to offer! V-103 is pitiful and pathetic and has stooped to a new low, so sad! Hopefully you will end up either on WCLK again or on satellite radio, for these are the only 2 methods in which I listen to music and news while commuting in my cars.
The Atlanta market for quality radio is sad, so pathetically sad!

Lionel Elder

January 27th, 2010
10:05 am

Your advice over the years has helped me to build stronger relationships. I will support you in all of your future activities.

Shalanda

January 27th, 2010
10:08 am

I have enjoyed you for years. Best of luck, soror!

Christina

January 27th, 2010
10:11 am

Joyce you will be missed i wish you much success in your future pursuits! I would love if you could land on satellite which is my main choice in the car anyway, but I so remember many nights listening to the Quiet Storm.

Peggy

January 27th, 2010
10:12 am

I am surprised she lasted this long. Joyce must have really had a following. Trying to come on after all that noise Gregg Street plays from 6-10 could not have been easy. My coworkers & friends all say that they tune out after Ryan cause the music V103 plays is almost than 107. You can’t play 4hrs of music that was created by rappers with 5th grade education than expect adults to tune in for adult conversation & music.

Mrs G

January 27th, 2010
10:12 am

If they would have gotten rid of Wanda and Ms. Sophia in the mornings, that would have been a better economic move. It was so refreshing to a woman that knows how to use correct grammar on the radio. I know joyce will come out on top!

Ambigious & Androngous

January 27th, 2010
10:14 am

That’s a woman? Her photo looks like the janitor at my middle school in 1982.

Shaun

January 27th, 2010
10:14 am

A class act, she will be missed. They need to fire that egotistical Frank Ski(Rodriguez). Him and Wanda give us a bad name.

Debdoes

January 27th, 2010
10:15 am

A trend in the Atlanta area…’your services are no longer needed’…those words still ring in my ears and others that are being laid off right now.

Kevin

January 27th, 2010
10:15 am

I don’t listen to V-103, so I don’t know Ms. Littel’s work.

But, from her interview, she sounds like one classy lady. She will land on her feet with an attitude like that. Best of luck, Ms. Littel.

Radio-skinny

January 27th, 2010
10:18 am

Another example of how classy Joyce is for a station that makes some unclassy-decisions in a questionable/unprofessional manner. All jocks need a backup plan. Ignore what Frank and Wanda say about not having to have a degree… gone are the days where a voice gets you on radio. You need a backup plan and with V… you need to get to know Ryan Cameron quick.

Joyce is the cream that will always rise to the top. Everyone gets their own “good run”, even those in management.

Skee Wee90

January 27th, 2010
10:22 am

DAMN DAMN DAMN!!!!! Another good person gone, what about firing the morning show v103 Frank Wanda and that UGLY HESHE MS SOPHIA

Angela

January 27th, 2010
10:25 am

Unbelievable!! The best economic move would have been to get rid of Wanda…..which has been my opinion since they dismissed Griff so many years ago. She rides on the coat tail of Frank and this is the only reason she is still employed as she is uncouped in her speech and borderline ignorant! Whatever Joyce do you girl………I have listened to you from day one and wherever you are I will be!!

Still Defiant

January 27th, 2010
10:28 am

Joyce Littel gets let go yet we still have hear the tranny Ms. Sophia in the morning? Ahhh glad to see the folks at V-103 are consistent with making idiotic moves.

TheStandard

January 27th, 2010
10:30 am

She too good for where V has gone…Here’s to bigger and better things, Joyce!

ROB

January 27th, 2010
10:31 am

V-103 needs to get rid of that morning show. It is horrible. The quiet storm with joyce was my show. She will be not be forgotten. I will be signing off V-103 for good now.

Mr. Obvious

January 27th, 2010
10:32 am

No wonder Howard Stern has ZERO interest in ever going back to land-based broadcast radio.

Best Wishes, Ms. Littel.

Debbie

January 27th, 2010
10:33 am

WOW! First Joyce now Donnie Simpson both fired from their Quiet Storm positions. Such a shame to dismiss quality talent but I know they both will do well. When one door closes, another one opens! God bless them both.

say what?

January 27th, 2010
10:37 am

Ms. Littel is wonderful. Hate to se her go, and disappointed that the morning zoo crew is still there to wreak havoc on the minds of impressionable young folk.

Brian

January 27th, 2010
10:37 am

WOW, ” you need to get rid of the morning show” ..not a fan of the V, but i listen to it every now and then. if all of u didnt know the morning show for 103 is the top rated show in the morning. So why would they get rid of it? Idiots. Frank gets PAID just for showin up to evens and has niiiiice cars for free. They gotta know who to target as a audience and this joyce lady clearly wasnt cutting it.

Cinnamon

January 27th, 2010
10:38 am

Now, that’s the way to “GO”. She will do just fine. Only the ones that dont have their business in order “Leave with Attitude”. God has a purpose and a plan for all of us. We just have to be prepared when our time comes.

TheStandard

January 27th, 2010
10:44 am

Bob, honestly, I stopped when I saw one of their jocks harassing people online. I mean really, c’mon!

Rap Man

January 27th, 2010
10:44 am

Get more rap music in this slot instead of this boring blues stuff—and hire someone with an attitude—the listeners want to hear some harder stuff these days.

Howard

January 27th, 2010
10:45 am

Let’s see, Joyce is out but you keep a hot sissy and wanda wide mouth azz for the morning show? Frank – ski n da closet azz needs to be replaced as well!……This is why I bore myself with talk radio! V-1o3 can go to hell! I’m so done with the fake-fake!

Howard

January 27th, 2010
10:49 am

Brian and Frank-she are booty buddies!

Stimpy

January 27th, 2010
10:55 am

Love you Joyce! This is just the beginning for you! Receive your prophecy.

Stan from Da'Klan

January 27th, 2010
10:55 am

If they ever bring “What’s Happening” back to TV, she could play the part of Shirley. Who cares???

RKelly

January 27th, 2010
10:56 am

Joyce had a hand in making V103 the number one station in Atlanta, how soon did they forget, good luck Joyce.

TheStandard

January 27th, 2010
10:57 am

Brian, it’s the #1 urban local morning show because a) there’s really no competition with the other urban morning shows being syndicated and, the overall reason, b) V has the strongest wattage in the southeast. I personally find myself tuning into the Bert Show if anything.

DeShaun

January 27th, 2010
11:01 am

You people are morons.

MKA

January 27th, 2010
11:02 am

They’ll beg for her to come back once they realize how stupid this decision was.

Trinity

January 27th, 2010
11:10 am

Get ready for new begins in 2010.
God has already prepared you for this new season and watch some many doors open for you.

Trinity

Wanda

January 27th, 2010
11:11 am

I have been listening to Joyce for years…this is a total shock to the whole community…this was indeed the worst decision ever made with V103, because they have let go of such a classy lady who has entertain us over the years. I just wanted to say they have also let go of me too. V103 you are a little too ghetto for me now that your class is gone.

Pandora

January 27th, 2010
11:17 am

She will be missed. V-103 would prefer to keep sorry d.j.’s like Frank Ski and Wanda instead of keeping a classy d.j. like Littel! Their ratings will fall!

ezm

January 27th, 2010
11:19 am

Good for Ms Littel..I will miss her show and radio presence..a real professional..Best of luck in your future..but here is also a LESSON to be learned…especially in this economy…when V-103 management told Ms Littel after all of this time on the air..that her services were no longer required..she was PREPARED..I have had to learn this lesson too the hard way this past year 2009..if you have a job NOW..PREPARE for the future..SAVE..SAVE and invest in yourself( she owns a small business)…A job is no longer a stable thing..Look out for yourself in the future we all see that COMPANIES are doing that now..no matter how many years of service you give to them..Best of luck in the future..Joyce

greader

January 27th, 2010
11:19 am

Will miss you Ms. Littel-I guess that cuts out my radio listening, I’m older so rap won’t cut it, quiet storm was the way to relax, with a little wise conversation thrown in for good measure a great way to unwind. Good luck and God Bless!

stopped listening

January 27th, 2010
11:19 am

Good luck Joyce and keeo your head held high. V-103 is one of the worst stations around – Frank and Wanda are horrible!

Pandora

January 27th, 2010
11:21 am

Also…I stopped listening to V-103 in the morning years ago. I now tune into The Steve Harvey Morning Show or B98.5. V-103 is not one of my stations anymore. Unfortunately I am not able to listen to The Steve Harvey Morning Show in the building where I work..so my work radio is tuned in to B98.5. I can’t stand V-103!!! They play too much noise! I say noise because all of their music is hoochie-coochie!!! Who – with one shred of decency in them – want to hear THAT TRASH!!! Especially early in the morning? Not me..that’s for sure…

Eve

January 27th, 2010
11:26 am

Ambiguos & Androgus, what does physical appearances have to do with Ms. Little’s talent? That was a very stupid thing to say. Same to you Stan from Da’Klan. Get a life.

Eve

January 27th, 2010
11:26 am

Enter your comments here

Ms.Simon

January 27th, 2010
11:27 am

That’s a shame.

The only thing worth listening to now on V is Ryan Cameron.

Frank and Wanda are a disgrace. Elle should NOT be on the radio. She sucks.

itamazesme

January 27th, 2010
11:30 am

Ms Littel – the fit wasn’t there – you have/had too much class and appeal for the route that V-103 has taken…

Best of Luck to you and your endeavors!!

The Dogfighter Returns

January 27th, 2010
11:41 am

Tell Fran Ski and wanda to take a pay cut so that some of dat scrilla can be passed around.

Damn Frank, help a sista out buddy. where you at?

SlimDiva

January 27th, 2010
11:46 am

Ms. Littel, we attended the same college. We met several years ago when I invited you to a charity basketball game for the youth sports organization where I served as President. My fiance and I will definitely miss the interesting topics that you and/or your guest(s) discussed on the Quiet Storm. You possess a wonderful attitude and spirit. I wish you many blessings and much success in your future endeavors.

CherryMan

January 27th, 2010
11:47 am

@ Ambigious & Androngous — u were in middle school in ‘82?? Dang!
BTW — u had a fly a** janitor. Guess thats why u remember her @ from soooo long ago.
Anyway, thanks for the lovely nites throughout the years, Joyce. Best wishes to you in your future endeavors.

Spoiled

January 27th, 2010
11:48 am

Ms. Simon I agree with you 100% that Elle should not be on the radio. I hate to hear voice and she tries to hard to act ghetto!