This is what one would call Atlanta synergy: TNT has joined forces with local R&B crooner Usher in a marketing campaign to promote the upcoming 2010 NBA All Star game Feb. 14. They’ll be using his song “More,” and he shot a special video for TNT. Here’s a clip:
From the press release:
Usher’s full-length music video for “More” will debut in 600 Regal Cinemas on more than 4,000 screens across the country.
“Usher’s “More’’ is the perfect song to depict the energy, intensity and drama of the NBA and a great metaphor for what it takes to become an NBA All-Star,” said Craig Barry, senior vice president/creative director of Turner Sports. “NBA All-Star is about honoring the league’s brightest stars and providing a weekend of entertainment and excitement to the fans. This is the perfect stage for Usher who is both a huge fan and a captivating entertainer.”
“As a huge fan of the NBA I had a great time working with TNT to shoot a new video for NBA All-Star that infuses basketball and incorporates some of the biggest names in the game,” said Usher. “The song ‘More’ is a great anthem for the sport and I’m glad to be a part of this year’s NBA All-Star Game in Dallas.”
Usher, 31, has built up a dozen top 10 hits on the pop charts and recently landed a No. 1 R&B song “Papers.”