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City & State or ZIP

New radio station coming on 102.9

Last year, for a brief moment last April, Atlanta had a rival to Hot 107.9 called Streetz 102.9. It only aired a couple of days before it was unceremoniously yanked.

The problem: a former executive for Radio One had purchased the signal, using a nephew Keenan Heard as cover, but proceeded to air mixes of songs that folks at Hot 107.9 recognized. Radio One sued the exec Steve Hegwood and his company Extreme Media for stealing proprietary goods and got him to take Streetz off the streets. The lawsuit also claimed Hegwood purchased the rival signal before he had even left Radio One.

Recently, the two sides settled. The result: Radio One got the 102.9 translator signal and plans to air something. The likeliest candidate, given that the company specializes in formats geared to African Americans, is an older-skewing R&B station, along the lines of Kiss 104.1. (Radio One’s Majic plays oldies, too, but of more recent vintage than Kiss, in general.)

Tim Davies, market manager over at Radio One Atlanta, declined to comment about the situation but said 102.9 will launch in the indeterminate “near future.” I tried to narrow it to 30 or 60-day window but he couldn’t bite.

Hegwood’s attorney Ronald Coleman has not return calls for comment.

Former Radio One Atlatna General manager Wayne Brown was also named in the suit but he said today in a phone interview that he was merely knowledgable of the situation and had nothing to do with Extreme Media or Hegwood’s plan.

Radio Facts actually got a copy of the lawsuit last April, which is available here.

15 comments Add your comment

e+mc2

January 25th, 2010
7:19 pm

this would be a good chance to air a real soul R&B oldies station that doesn’t play the same ol tired songs over and over and over again.

radio geek

January 26th, 2010
12:49 am

If 102.9 is indeed a translator then wouldn’t it only rebroadcast another station’s signal and not have its own programming?

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say what?

January 26th, 2010
8:10 am

please make it JAZZ.

Ron Mexico

January 26th, 2010
9:14 am

Just what Atlanta needs. Another black radio station.

Reggie

January 26th, 2010
10:25 am

Ron Mexico,

Your people in Alabama would like for you to come now!!

ChippersLoveChild

January 26th, 2010
12:22 pm

I vote 80’s. We have enough of all the other stuff.

Tony

January 26th, 2010
1:31 pm

You know, honestly, I’d really love a nice jazz station. Not a “smooth jazz,” but jazz. Miles Davis, Charlie Parker, John Coltrane, Dexter Gordon… JAZZ. I would absolutely listen to that. One reason WABE has seen such huge improvements with the new Arbitron system is that classical music makes good, non-intrusive background sound (in fact, it’s playing in the background now at a level that’s barely audible). Jazz would definately be a nice alternative, and its listenability would give it a pretty good cut of some key demographics.

Rodney Ho

January 26th, 2010
1:36 pm

What stations do now is air what they use on an HD2 signal, which hardly anybody listens to now since very few folks have HD Radio.

Rodney Ho

January 26th, 2010
1:36 pm

Jazz is a possibility but it would probably be the more commercially palatable smooth jazz variety.

j real

January 26th, 2010
5:13 pm

i would kill for a old school hip hop station,

Native Decaturian

January 27th, 2010
11:53 am

Atlanta desperately needs a radio station catered to the forgotten Gen X crowd. You know, the 30-45 year olds. We don’t want to hear Flashlight or Let’s Get it On and we don’t want to “reinvent sex” either. Nobody wants to play the wonderful, forgotten music that was made between 1987 and 2000. Just the same old tired oldies and and new songs that are force fed down our throats. Please do something differnt. Atlanta does not need another V-103, 107.9 or 95.5. My 2 cents!

Lisa

January 27th, 2010
12:46 pm

Amen NativeDecaturian. Gen X is out here lost when it comes to radio…..it could even be a Power 99 type station. Back when you would hear Madonna, Salt N Pepa, etc. all on the same station. R&B, Rap, and even maybe Pop from the late 80s to 2000.

Breezy

January 27th, 2010
2:53 pm

I vote Jazz too!!

Ronnie

January 27th, 2010
8:57 pm

Give me either old skool hip hop or smooth jazz. I have XM/Sirrus radio and love it. The only public radio station I listen to is 91.9 WCLK.It’s hard to leave XM/Sirrus and Pandora is coming to your car radio in the next year and lastFM isn’t to far behind. Good by commerical radio in the next 5 years or we will call it poor people radio. Good luck Joyce.