At a talk show boot camp here in Atlanta earlier this month, I caught up with Rich Shertenlieb , who became a popular stunt guy with 99X’ Morning X earlier this decade. He’s now part of the Fred and Rich morning show at a sports station in Boston with fellow former 99Xers Fred Toucher and Crash Clark.
They spent three years on rock station WBCN-FM until it died a couple months ago. Management, aware of their popularity, moved the trio to the Hub, a new FM sports talk station. They’ve done very well among younger men.
“The people of Boston have embraced us,” Shertenlieb said. “I think the reason it works is we’re three friends and have always been friends.” He said one way to just get a bit going is to ask what Crash did over the weekend. Or get Fred on one on his rants