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104.7/The Fish goes Christmas first this morning, followed by B98.5

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Hark, the herald angels sing! At 7:40 a.m. this morning, 104.7/The Fish switched over to Christmas music, a format it will stick with through Dec. 25. B98.5 followed a few hours later.

Fish morning show Kevin & Taylor gave a caller the first request: Matthew West’s “Give This Christmas Away” with Amy Grant.

The past couple of years, two stations have gone all Christmas in metro Atlanta: The Fish intersperses traditional secular Christmas tunes (Burl Ives’ “A Holly Jolly Christmas”) with more religious tunes (MercyMe’s “Joseph’s Lullaby”). B98.5, the soft rock staiton, will stick mostly to the mainstream stuff (”White Christmas” by Bing Crosby, “Jingle Bell Rock” by Bobby Helms). It switched over four hours after the Fish at about 11:55 a.m. this morning with Brenda Lee’s “Rockin’ Around the Christmas Tree,” followed by Wham’s “Last Christmas.”

When is the best time to start playing all Christmas music as a radio station?

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Back in 2000, then soft rock station Peach 94.9 became the first station in Atlanta to go all Christmas for a significant length of time. It was a huge success. Two years later, The Fish joined the parade. Then in 2004, B98.5 succumbed to the siren call of Santa. For three years, Atlanta had three yuletide choices until midway through December 2006 when Peach dumped Christmas partway through December for country, 94.9/The Bull.

Since then, it’s been the Fish and B98.5. For most Christmas music buffs, that’s enough.

[UPDATE: A couple of readers below noted that B98.5 did play a few Christmas tunes before 7:40 a.m. Wednesday but the Fish did technically go all Christmas first. Semantics. I did kind of luck out by catching the switchover for both the Fish and B98.5.]

9 comments Add your comment

Jim Mora Jr.

November 25th, 2009
10:35 am

Barbara

November 25th, 2009
12:58 pm

B98.5 is my usual station,and I like Christmas music, but this is WAY too early to start Christmas music and it gets so tiring day after day. I will be switching to another station until after Christmas.

atlantachristmas

November 25th, 2009
1:59 pm

B98.5 HAS GONE ALL CHRISTMAS!!!!!!!!!!!!! YAY!!!!!!!!! THIS IS SUCH A HAPPY DAY!!!

Vicky Mcterrena

November 25th, 2009
6:01 pm

Why is the Fish getting all the credit for being first? Steve & Vicky were playing Xmas music all morning long starting at 5am when my alarm went off. Sure, B98 may not have officially switched until later in the day, but they certainly were playing christmas music before Fish was. Rodney needs to update the headline.

Cratchit

November 25th, 2009
7:42 pm

BURL IVES!!! Oboyoboyoboyoboyoboyoboyoboyoboyoboyoboyoboyoboyoboyoboyoboy!!!!

Wink

November 26th, 2009
5:49 am

B98.5FM played a few Xmas songs during the Steve & Vikki show on Wednesday and then flipped to all Christmas at noon. B98.5 plays a much better mix than the Fish (too much Jesus…not enough HO HO HO!)

Mocha Latte

November 27th, 2009
11:42 am

Listening to the FISH’s Xmas music is like being stuck on a Baptist youth group bus trip to Dollywood. B98.5FM plays all the fun stuff I grew up with.

Jason

November 27th, 2009
12:11 pm

I love how someone complains about Christmas songs being “too much Jesus.”

oldies lover

November 29th, 2009
6:23 pm

Yeah, non-religious
Christmas music is an oxymoron