City & State or ZIP Tonight, this weekend, May 5th...
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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

WSB-TV’s reaction to Oprah’s pending departure

 oprah winfrey

Oprah Winfrey’s announced departure today strikes a major blow to broadcast networks that carry her, including WSB-TV here in Atlanta, which has remained a dominant station in this market for decades. Having “Oprah” as a lead into the 5 o’clock news was a great benefit for WSB.

The only good thing is syndicators have two years to come up with something to replace her or provide options for stations such as WSB. If certain talk show agreements on rival networks are up for 2011 (and I’m not sure which are), WSB could steal them away. Dr. Phil and Ellen DeGeneres, the most obvious heir apparents, are on WXIA-TV. But she destroys all other daytime shows in ratings, even though hers have drooped a bit in recent years.

Oprah's 2011 departure

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“We’re going to miss her,” said WSB General Manager Bill Hoffman today. “She’s an absolute entertainment TV icon. It will change viewing habits that have been locked in for 25 years. But they’ve been accustomed to being with WSB. It’s great real estate there. I’m sure there’s going to be the best and brightest minds in syndication trying to create the next hit.”

And he put his best face forward: “I like the position we’re in. We’re quite excited. And the best news is we won’t be going up against her.”

He wonders once she goes to cable whether her impact and influence will wane along the lines of Howard Stern once he went to satellite radio. (She does satellite, too, but more as a side project.)

WSB-TV is owned by Cox Enterprises, which also owns

35 comments Add your comment

Oprah Hater

November 20th, 2009
4:05 pm

I wish this particular article had been an obituary.

Say “Hi” to Satan for us, Tub-O !

Condi Rice 2012 !

Dally Dilly

November 20th, 2009
5:40 pm

Maybe Channel 2 will come to their senses and put The 3 Stooges on at 4:00pm.

Nyuk! Nyuk! Nyuk!


November 20th, 2009
11:16 pm

i could live without oprah. she’s not the power-house like she used to be. but i do admire her skills at making alot of money


November 20th, 2009
11:31 pm

Even though I haven’t watched every single episode, american pop culture has benefited from having a reigning queen for the last quarter of a century.

Oprah’s presence on free-broadcast tv will be greatly missed. Wishing her only the best!

WEESeeOprah. WEESeeYou.


November 21st, 2009
1:09 am

Move “The View” to 4:00 PM. Problem solved.


November 21st, 2009
3:13 am

could care less. She will come up with something else. Retirement is not in her plans.


November 21st, 2009
4:53 am

Oh no, say it ain’t so. No more gurl fren’ club with a bunch of gullable doofuses needing someone to define them and program them how to think and what to read. Just have an Obama infomercial run on a loop every day. Same thing. Of course you’d have to tape it from a Pontiac dealership for those loosers who think they’re entitled to a free piece of crap car.


November 21st, 2009
5:22 am

I live in Baltimore back when Oprah was just a co-host on People Are Talking. Oprah and the other co-host -a man- both had the same hair so we used to swap their last names around. But it was clear even then that she was headed for better things. Say what you want about her but how many of US would like to name our quitting date? Better to bail than get bailed. WSB will survive -and it’s never good for a TV station to sit on its butt for so many years. Winning by default for so long means everybody else is already scrappier and hungrier.


November 21st, 2009
6:53 am

Oprah leavin gee i don’t care she a moron anyway…i rather watch Judge joe brown n judge judy anyway!… I watch Price is right maybe Lets Make a HeelDeal)…that want last long anyway CBS goof great MC wayne brady but not like old show where had 2 contastants try win big deal….I lost me when i was hopin the lady who got zonk been in for Big Deal come on CBS do like old show have 2 dealers try win it they don’t what would CBS lose…


November 21st, 2009
6:55 am

at the for O’clock hour have old reruns of Who line is it anyway this way show ABC are other networks we need bring it back…

Almighty $$$$

November 21st, 2009
7:12 am

Oprah is an entertainment icon who will be sorely missed. Best wishes to her, I’m sure she’ll be successful at whatever she does next. Godspeed.


November 21st, 2009
7:32 am

Hi Webb!

to the hater who was so “awed” by Oprah they couldn’t WAIT to post, how does it feel knowing that 2.7 billion net worth is an icon and your hate is just boiling in you like a tumor all for naught? LOL


November 21st, 2009
7:57 am

Like it or not Oprah has controlled her share of the market longer than any single individual in history, market being defined as TV, books, etc, etc.

Having said that I have never watch a single show. Not my type of programming.


November 21st, 2009
8:13 am

Miranda, do you have an STD from your “Baby Daddy?” Can Okra help you with that?


November 21st, 2009
8:14 am

Well WSB had a cash cow for 25 years, I’m sure they’ll think of something to fill the space and sell some ads.

No Brainer

November 21st, 2009
8:24 am

The only other daytime show worth
watching is The View. air it at 4:00pm.


November 21st, 2009
8:56 am

Well, maybe WSB will be the next to go…….they haven’t been relevant since forever.


November 21st, 2009
9:07 am

Cool, never liked her or snobby WSB, If it weren’t for the lottery numbers being shown there I would never have my tv tuned there.


November 21st, 2009
9:46 am

And there you have it, another black who doesn’t want to work. Big surprise.


November 21st, 2009
9:48 am

Oh NO! What will I do? How will I make a decision? I need Oprah to tell me what to think, what to read and how to vote. At least I still have that hack Dr. Philidiot and the self-absorbed Oz, who must be really smart because he’s been caught fabricating research at Cornell more than once, but he still seems to have credibility for Oprah….and so do the book fabricators and of course, Obama.

I’m sure there will be someone to take her place that can control my feeble mind. For now, I have ET, People Magazine and “The Hills”.


November 21st, 2009
10:02 am

We give up. We will be shutting off the transmitter after Oprah’s show comes to an end. Watch Channel 69.


November 21st, 2009
8:23 pm

Real Housewives of Atlanta would be a suitable replacement.

war Eagle

November 22nd, 2009
12:42 pm

Anyone with a brain did not watch her any way-it was the biggest prize give away show on earth. And for her to give her money to OPRIKA instead of the USA-shows where her allegiance is. And then she comes in with her Free at last speech when Ayatollah obama won-did she think she was a slave? she rarely lets her guests talk. It is all about her. Oprahvision. I hope in 2010 Repubs bring up the Media FAIRNESS Doctrine so that all TV and Newspapers have to give BOTH sides of the story. So we can have the ANTI Oprah hour.Telling people just how twisted Oprah’s views are. Amazing how she made all that money under ABC-well who do you think runs ABC Oprah? DISNEY-not the African Channel-WHITE RUN Disney! I’d prefer they have a sports program on at 4pm or a movie-like the do in NY-4pm was a godzilla movie until 6 pm-who the heck needs 5pm news anyway? Most people are coming home from work at that time. Oh that’s right-the Media has NO CLUE and thinks that since the economy is so bad-they’re all huddled around the tv.

war Eagle

November 22nd, 2009
12:46 pm

Dearly beloved, we are gathered here to say good by to a really fat butt! Who lost her mind when a person that was not eligible to run, won election by not telling the truth to an entire nation. She endorsed the Ayatollah and is now feeling the effects of having her big butt be taxed off the continent to where she has to broadcast from her newly bought continent-OPRIKA. Oprahvision is liberal high taxation in exile. Let’s keep it there. and since Oprah buy s everything for everyone-let’s send her our mortgage payment since the Ayatollah no nothing that is Occupying the White House until we can find someone with the brains to fill it, since no one has a job. Pay up Oprah!

war Eagle

November 22nd, 2009
12:49 pm

I have been oppressed by the Ayatollah Occupying the White House. Can I ask Opera for Payment?

war Eagle

November 22nd, 2009
12:53 pm

Good BYE Oprah! And take Cynthia Tucker, Nancy Pelosi, Harry Reid, Al Sharpton, Jesse Jackson, and the Ayatollah i nthe White Hosue with you to OPRIKA!


November 22nd, 2009
4:26 pm

Dude, lay off the moonshine. It’s just another tv show for mentally weak black women, it has no relevance in the real world.


November 22nd, 2009
4:32 pm

Rush, Glenn, Sean and Bill are just as bad at telling people what and how to think as Oprah. I won;t lose any sleep if all five of them were swallowed up by the earth.

Jim M.

November 22nd, 2009
8:21 pm


I have one question that has less to do with what you’ve written and more to do with how you’ve written it: Why do you keep calling local stations “networks”?

ABC is a network. CBS is a network. Fox is a network. WSB-TV is a station, as is WXIA-TV.

Why that use of wording? I worked in broadcasting for a number of years, and the difference is quite easy for me to see.


November 22nd, 2009
11:04 pm

It’s a dinky station in a dinky market. The reason they refer to it as networks here is because Atlanta thinks it’s so important and so well known across the country that they become delusional. Meanwhile, nobody outside of Atlanta knows hardly anything about Atlanta, nor cares.


November 24th, 2009
1:52 pm

GARO — get a life and some counseling


November 24th, 2009
1:57 pm

In fact, the above sentiments are extended to most of the rest of you. You simply hate that you don’t have the power (or money) of Oprah or Obama and most of you deep down are scared of all that chocolate success. I love it. Hope your hooded grandpas aren’t rolling over too much in their graves.


November 25th, 2009
12:43 pm

Seriously, its 2009 almost 10 and there are still closed minded indiviuals who base everything on race? WarEagle, do you feel the same way about race when you are watching your sports and a black man is the reason your team is winning?? Would you feel the same way about race if you were rushed to the emergency room, saved and awaken to discover that someone of a different race just assisted in saving your miserable life?


November 27th, 2009
6:30 pm

What makes you think blacks know how to save lives? I think you’ve got that backwards. As for sports, blacks are good entertainment, just don’t invite them over for dinner or let them hang around with your daughter or you’ll be in big trouble, you know what I mean?

Bill Smith

November 30th, 2009
4:44 pm

Why would Ellen “Diginerate” even be considered as a replacement for Oprah? It has no class, no talent and no morals.